Best Practice | UST’s Step IT Up Programme
Step IT Up, a UST proprietary programme, helps organisations hire more diverse employees by directly addressing the global IT skills gap. The programme offers underrepresented candidates a customised four- to seven-month curriculum focusing on technology careers. Graduates can enter a new job market with a higher salary promise. UST client companies benefit from the programme by creating a more diverse and inclusive workforce.
Why the practice was needed
Computer Science graduates have surpassed engineering graduates as the highest-paid undergraduates right out of university, but in the United States in 2021, only about 21% of Computer Science majors are women. In another study, they found that when you look at Computer Science majors by ethnicity, 64.2% are White, 18.8% are Asian, 6.9% are Latino, and 4.2% are Black
Additionally, about 10 years ago, UST also noticed that even Computer Science majors weren’t necessarily receiving the same number of focused learning hours needed to be effective in entry-level IT positions; typical (American) undergraduate education offers classes more generally, covering several topics. New IT hires must go through months of on-the-job training to be more effective in their work.
UST realised they needed to change the landscape and focus on a talent pool outside of Computer Science. They started looking at graduates with more general academic backgrounds and have created a new talent pool from which to hire.
How the practice was implemented
The Step IT Up training programme was created about 10 years ago and has been successful ever since. UST’s idea is to find, recruit, pay, and train candidates who have graduated from four-year degree programmes and help place them within their client companies.
Details on Recruiting
Candidates for the programme are recruited within the geographical area in which the client companies would like them to work. The client company usually specifies what types of candidates they’d like to consider and the requirements for the role. UST then sets out to find applicants for a new programme. Candidates are usually recruited through UST’s Alumni network, partner organisations, military bases and other outside referrals. Each applicant passes an assessment test that measures reading, math and analytics. If candidates do well on the assessment, they move on to the interview phase with both UST and the client company, and together, they select who will join the programme.
Details on Programme Participation
The UST programme is different from some others in the market in that they try to eliminate any financial obstacles candidates may face to enter the programme; candidates are guaranteed a job if they start the programme and are paid from the start of their training. Wages vary depending on geographic area, but the goal is to give them space to focus and study for the programme when enrolled. Once they’ve completed the training, candidates are given a salary increase. When they are hired into the client company, they receive a higher salary upon conversion.
This programme and the skill set earned will also set a candidate up for the potential of a six-figure salary in the future as they have entered into an industry that they may not have otherwise considered. All participants finish as technologists with the equivalent of a Computer Science degree.
Details on the Programme
- The Step IT Up programmes are given onsite and virtually.
- UST has executed the programme across the US, Europe, Asia, Australia and Central America.
- Each training programme has an instructor with collegiate and industry experience and a Coach/Mentor.
- Training can run from four to seven months, depending on the skill set requested from the client company.
- The training programme is customised; UST uses a curriculum the client company has looked at and approved for an entry-level job.
- The client company adds their software tools to the curriculum.
- The programme usually runs with homework assignments from 8:00 to 17:00 from Monday to Friday.
- To pass, candidates need at least a 70% overall and to successfully complete a final capstone project.
Results of the practice
- Many women and other minority groups have been able to work in a field they did not otherwise think was for them, either due to a lack of positive role models in IT or advice/guidance to the contrary. These programme graduates help break stereotypes and break down barriers in the industry by offering a new and different voice.
- 90% of the individuals who start training graduate from the programme.
- 87% of those who start to work onsite at a client company get converted/hired directly after 12 months.
You can also learn more about UST’s social and DEI efforts in the video below.
Insights from the People Summit 2024
Today, 84% of the organisations are defining a vision for how technology contributes to the overall employee experience. That was the focus of the People Summit 2024, hosted by SAP and the Top Employers Institute, which took place on June 12, 2024, at the SAP Labs Campus in Bengaluru, Whitfield in India.
And we’re delighted to share some of the resources shared during the People Summit:
World of Work Trends 2024
Top Employers Institute’s World of Work Trends 2024 analyses the latest trends in people strategies and practices from leading organisations globally. In the report, our analysis showed five significant trends affecting workplaces in 2024. Those trends are:
- The Future Defined with Purpose
- Dialogue for Transformation
- Evolution of Wellbeing Effectiveness
- Broaden the Horizon of DEI
These trends were unpacked by Adrian Seligman, Executive Board Member at the Top Employers Institue. You can download the report here, and watch Adrian’s Keynote here:
Future of Work – Trend Report 2024
Throughout the People Summit, insights were shared by SAP which also featured many insights from the research they’re doing into the future of work. SAP have identified future of work trends three strategic dimensions. You can access an array of resources shared by SAP during the conference here:
- SAP Flex Team Workshop – This Design Thinking inspired workshop helps teams successfully navigate a hybrid work model
Future-Proofing HR: Trends and Transformations in India
The People Summit also featured a wonderful panel discussion on future-proofing HR and discussing trends and transformations in the Indian Landscape. On the panel was Kavita Kurup, Global Head HR and Corporate Communications at UST, Shilpy Sharma, Regional HR Head at Empower, Kiran Sn, Vice President – HR, HCLTech, Shweta Mohanty, Head of Human Resources: India at SAP and Billy Elliott, Regional Director Asia-Pacific, Top Employers Institute.
They addressed the integration of technology, the distinction and enhancement of employee experience vs. engagement, the importance of diversity, equity, and inclusivity (DE&I), and strategies for skills development and talent management.
Key points included:
- Technological Integration: Shilpy Sharma highlighted the evolving role of technology in HR, emphasizing advancements that boost organizational efficiency while considering potential drawbacks like job displacement and privacy concerns.
- Employee Experience vs. Engagement: Kavita Kurup differentiated between the two concepts, sharing successful UST initiatives to enhance both through personalized approaches and flexible work arrangements.
- Skills Development and Talent Management: Kiran SN discussed HCLTech’s approach to upskilling and reskilling, aligning talent initiatives with strategic goals, and addressing challenges like budget and time constraints.
- Diversity, Equity & Inclusivity: Shweta Mohanty shared effective strategies and impactful programs at SAP to promote DE&I, acknowledging challenges like unconscious bias and tokenism.
To view the complete panel discussion, please visit: Panel discussion – Future-Proofing HR: Trends and Transformations in India
Best Practice | Accenture Accentuates the Employee Experience
The programme «Change @ Work, Poland edition» started in 2019 as the first One Accenture initiative to promote a sense of belonging within the organisation. The programme aims to improve employee satisfaction by helping them feel more valued and connected to the organisation.
Using a dedicated AI tool, Accenture Poland engaged approximately 250 employees in real time to shape their culture of belonging. Based on extensive research, they have determined four main areas that most influence employees’ sense of belonging. Under this programme, Accenture Poland is running 15 amazing projects to shape a better world for more than 9 000 employees.
This is just a snapshot of Accenture’s innovative best practice. You can find the entire practice in our HR Best Practices database, which is exclusively available to Top Employers. Get inspiration and insight into the approach, challenges and learnings experienced by certified Top Employers.
Why the practice was needed
During difficult and unpredictable times, Accenture Poland believes that leaders must act alongside younger colleagues to co-create the best solutions. Involving employees at all levels of an organisation can also help them feel engaged with the organisation in a meaningful way and could, therefore, help retain talent.
How the practice was implemented
Accenture’s Change @ Work, Poland edition consisted of three main steps:
- Accenture Poland conducted research using individual in-depth interviews with approximately 50 employees to understand the main factors that determine a feeling of belonging within Accenture.
- The analysed dataset included:
- The anonymised personal data of respondents was obtained from internal human resource management systems.
- Qualitative data – statements of respondents obtained based on the interview discussion guide.
- Quantitative data – responses to questions asked using a five-point Likert scale.
- Based on the research, the organisation designed four main activities that were most important for employees in terms of belonging.
- Using an AI tool, Remesh, Accenture Poland involved approximately 250 employees in shaping final solutions that best met employees’ expectations.
The co-creation method was used, and the initiative was run by employees for employees as a way to understand and focus on their real needs.
Results of the practice
- More than 300 employees gave feedback to shape the final solutions.
- 15 initiatives are being implemented to increase employee satisfaction.
- Accenture Poland is moving from talent consumption toward talent creation, with Gen Z pushing for this change.
3 Employee Insights Your Organisation Needs to Succeed
Despite their industry and offerings, organisations rely on their people more than anything else. That is why it is important for organisations to understand their employees as much as they understand their clients .
In this blog post we are exploring everything from what employee insights are to the three employee insights organisations need to prioritise.
What are employee insights?
Employee insights are valuable information and understanding from analysing people’s behaviour, attitude, and organisational feedback. They form the foundation upon which people strategies are built. As can serve as a starting point for information and a way for teams to monitor the success of their strategies.
Employee insights encompass aspects such as employee motivations, job satisfaction, work-life balance, professional development needs, and perceptions of the workplace culture. By systematically gathering and interpreting data through surveys, performance reviews, feedback sessions, and other tools, HR teams can use this data to comprehensively understand what drives their people.
How employee insights benefit and support organisations
Employee insights have a number of benefits for organisations, especially when it comes to learning what drives employee satisfaction. Some of those benefits include:
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- Enhanced employee engagement: when employees feel positive engagement it is reflected in the quality of their work as it becomes more than just a job for them. They show a level of dedication that means they are more likely to take pride in their work and that means that organisations can rely on them to go the extra mile for business success.
- Improved retention of employees:recruiting and training new people is expensive and time-consuming and expensive. By retaining existing employees, organisations can save on recruitment costs, training programs, and the loss of productivity associated with new hires.
- An improved work culture and environment to support employees:a positive work culture and supportive environment are essential for fostering employee well-being and productivity. When employees fee valued, respected and supported at work they are more likely to feel satisfied at work, and satisfied people are more likely to stay with the organisation and perform at their best.
- Enable organisations to make more informed decisions:organisations that can make data-driven decision-making will find that it is crucial for strategic planning and operational efficiency. This alignment leads to better outcomes and a more motivated workforce.
- Reduced costs: high turnover of employees can lead to hidden costs such as lost productivity, lower employee morale, and decreased customer satisfaction. By improving retention, organisations avoid these costs.
3 employee insights your organisation needs to know
Now that it is clearer about the benefits of identifying employee insights, we are going to go deeper into the ones your organisation needs to identify:
- How are the employee motivations within your organisation:Knowing what motivates your employees is key to fostering a productive and engaged workforce. While compensation is important, intrinsic motivators such as recognition, meaningful work, career growth opportunities, and a positive workplace culture often significantly impact long-term engagement. HR teams that can identify what motivates their people will be better able to align these needs with organisational goals, creating a work environment that supports the organisation while ensuring that employees are supported.
- How employees feel about their sense of belonging within the organisation:A sense of belonging is essential for a positive employee experience. Employees who feel included and part of the organisation are more likely to be engaged and committed. Organisations that have data and insights on these feelings will be able to make decisions to better engage their people and support them so that they are more engaged at work.
- How employees feel about their personal and professional growth opportunities at work:People want to feel that their careers are progressing and that their company supports their growth. Organisations also want to invest in the people they have rather than continually looking for new employees to fill their gaps. That is why investing in professional development through training programs, workshops, and continuous learning opportunities benefits employees and the organisation. HR teams prioritising getting data and insights into this area of their employees’ lives will feel more equipped to support their people while also boosting their loyalty and commitment to the organisation.
5 ways to gain employee insights
Employee insights can be gained through a combination of quantitative and qualitative methods designed to gather comprehensive data on employees’ overall experiences, attitudes, and behaviours. Some of the methods that organisations can use to gain these insights include:
- Regular surveys and questionnaires:frequent use of surveys and questionnaire, can be an effective way for organisations to get a general picture of how employees are feeling at work. These can be annual engagement surveys, pulse surveys, or targeted questionnaires focusing on specific areas such as job satisfaction, work-life balance, and career development. These tools can also be effectively implemented using digital tools that will allow data to be analysed and trends to be easily identified.
- Regular one-on-one meetings and check-ins:regular perfomarmance reviews, like stay inteviews, provide valuable insights into employee performance, strengths, and areas for development. These discussions also offer an opportunity for employees to share their career aspirations, challenges, and feedback on their roles and the organisation. When using this method to gain employee insights, attention must be paid to creating a psychologically safe environment for employees to share their feelings.
- Exit interviews:Exit interviews with departing employees can reveal critical insights into why employees leave and what could have been done to retain them. This feedback helps identify systemic issues, areas for improvement, and opportunities to enhance the employee experience for current and future staff.
- Anonymous feedback channels:Providing anonymous ways to give feedback, like suggestion boxes or confidential online platforms, encourages employees to share honest opinions without fear of retaliation. This can surface issues that employees might be reluctant to discuss openly.
- HR Analytics:HR departments can leverage data analytics to track and analyse various metrics such as turnover rates, absenteeism, performance metrics, and employee engagement scores. Advanced analytics tools can uncover patterns and trends, providing actionable insights for strategic decision-making.
Organisations that use a combination of these methods can gain a holistic understanding of their employees’ experiences, needs, and concerns. This can enable them to have a comprehensive approach to gathering employee insights.
Employee insights: final thoughts on their value
Employee insights are essential for building a resilient and high-performing organisation in a competitive business landscape. It is critical that HR teams prioritise understanding and leveraging these insights to drive organisational success.
The Top Employers Certification Programme recognises excellent people practices to help organisations grow as an employer of choice. These excellent people practices are often improved by identifying important employee insights to know where to make impactful changes.
Learn more about joining the Programme and how it can help you make data-driven decisions: get in touch today, become employer of choice!
HR Practices to Elevate Your Workforce: Insights from Asia-Pacific’s Top Employers 2024
This year, we’ve certified 369 organisations in Asia-Pacific as Top Employers, and we have curated a selection of best practices from these esteemed organisations to inspire you. In this comprehensive resource, you’ll find insights and exemplary practices that have not only raised the global standard of HR excellence but also set the benchmark for others to follow.
Download the ebook now to uncover invaluable insights. Here are some highlights you’ll find inside:
- Learning and Development – Discover how AstraZeneca fosters a culture of lifelong learning to support its 2030 Bold Ambition. Learn how their 3Es Learning Framework (Experience, Exposure, and Education) empowers employees to embrace a ‘learning mindset,’ focusing on real-time application and long-term development through coaching and feedforward. Explore how initiatives like Degreed, P100, LEAP 50, and the Accelerate program enhance skills, broaden perspectives, and accelerate leadership development. Discover how AstraZeneca’s commitment to everyday development experiences drives innovation and delivers life-changing medicines to patients, reflected in high engagement scores and strong business performance.
- Onboarding – Discover how NN Life Insurance Japan has transformed its onboarding process by integrating digital tools with personal communication. Learn how new hires benefit from instant access to essential information and e-learning resources, coupled with personal interactions such as welcome sessions with senior management. Explore how these efforts enhance talent retention and engagement by fostering strong connections within the organization.
- Performance – Discover how Lyreco Thailand’s Performance Development Review (PDR) promotes ongoing learning and development. Learn how this holistic procedure integrates self-assessments, open communication, constructive feedback, and personalized development plans to align individual goals with company objectives. Explore how Lyreco’s PDR process, implemented through the Workday platform, has enhanced employee growth, reduced turnover, and increased engagement and satisfaction.
- Sustainability – Discover how CHEP Australia fosters a culture of sustainability throughout the employee lifecycle. Learn how their sustainable practices are embedded from recruitment to onboarding and beyond, promoting a nature-positive economy through their pooling model. Explore initiatives like their annual Sustainability Week and Helping Hands program, which support employee engagement and community involvement, contributing to their ambitious sustainability goals.
- Leadership – Discover how Servier Philippines anchors its leadership on the company value of CARE, fostering a highly inclusive and psychologically safe working environment. Learn how their transformation journey prioritizes acting on feedback, with initiatives like «You spoke, we listened» promoting open communication and continuous improvement. Explore how their psych safety training programs and workshops have built trust and collaboration, leading to high engagement and recognition as a Top Employer.
- Talent Acquisition – Discover how GSK Indonesia’s Talent Pipeline strategy shifts from reactive to proactive recruiting, building relationships with passive external talent for future opportunities. Learn how this approach has streamlined the hiring process, reduced costs, and improved the quality of hires. Explore the steps of identifying, assessing, and engaging potential candidates, ensuring a ready pool of talent for critical roles.
- Career Development – Discover how DLMI Malaysia supports employee career development through initiatives like Personal Development Plans, continuous dialogue, and career coaching programs. Learn how their internal digital career marketplace facilitates mobility and advancement, enhancing employee engagement and satisfaction. Explore how their annual Talent Reviews and Succession Planning process ensure the development of talents for critical leadership roles.
- Offboarding – Discover how GEP India’s Alumni Network on LinkedIn keeps ex-employees connected to the organization. Learn how this professional network facilitates brand advocacy, rehiring of boomerang employees, and networking opportunities. Explore how GEP maintains relationships with former employees through engaging content and periodic alumni events.
Meet the New Top Employers
Earlier this year, Top Employers Institute proudly announced that over 2 300 Top Employers had received the Top Employers Certification in 2024. Those Top Employers were recognised across 121 countries and regions.
In June, we are excited to share that 58 new Regional Top Employers and one European Top Employer joined our global community of organisations committed to excellence in people practices. This recognition underscores these organisations’ commitment to fostering outstanding HR strategies and people practices globally.
As the global authority in recognising excellence in people practices, the Top Employers Institute Certification Programme is an extensive process involving an independently audited and fact-based HR Best Practices Survey and validation to ensure truthful answers. The survey covers six domains and 20 subtopics:
In 2023 and 2024, organisations and leaders had much to consider, with many things in flux. David Plink, CEO of Top Employers Institute, observed: “In a world where geopolitical, societal, and macro-economic developments follow each other in rapid succession, the Top Employers 2024 are showing once again that they are a beacon of stability and reliability. Top Employers have shown that despite turbulent times, their focus remains on creating the best workplace possible for their people to thrive.”
When asked what makes a Top Employer, David Plink shared: “In my 16 years with the company, there are two characteristics that I have observed consistently within the members of the Top Employers community. First, certified Top Employers go above and beyond for their people. They are the embodiment of people focus. Secondly, not a single Top Employer got certified without always striving for more. To learn, to become better and to stay curious at all times. People-focused and a growth mindset. It sounds so simple in summary, but it takes a lot to consistently live up to these principles.”
See the full list of the newly Certified Top Employers, below:
Australia
Azerbaijan
- The International Bank of Azerbaijan OJSC
Brazil
China
Colombia
Czech Republic
Denmark
Egypt
France
Germany
- Atlas Dienstleistung für Vermögensberatung GmbH
- Bayerische Beamten Lebensversicherung a.G.
Greece
- Athenian Brewery SA (Heineken)
Hungary
Italy
South Korea
Mexico
The Netherlands
Nigeria
Portugal
Saudi Arabia
Serbia
Sierra Leone
Slovakia
South Africa
- Mondi South Africa (Pty) Ltd
- Shoprite Checkers PTY LTD
Spain
Switzerland
Turkey
United Kingdom
United States
3 Trends Changing the Diversity Equity and Inclusion Landscape
In today’s rapidly evolving business landscape, Diversity, Equity, and Inclusion (DEI) principles are more critical than ever. In our World of Work Trend 2024, we discovered a significant shift in the prioritisation of DEI for Top Employers. Despite the challenges of 2023, there was an 18 percentage point increase in the prioritisation of DEI. This means that two in five Top Employers were continuing to prioritise DEI, a trend that underscores the growing importance of DEI in the business landscape.
As HR teams and leaders, you hold a significant role in fostering an environment that embraces these values. Understanding DEI and its benefits can transform your organisation, driving innovation, employee satisfaction, and overall success. Your actions are key to making a difference.
What is DEI?
- Diversity refers to the variety of differences among people in an organisation. These differences include race, ethnicity, gender, age, sexual orientation, disability, and education. Diversity is about recognising, respecting, and valuing the unique attributes that each individual brings to the table.
- Equity is the principle of fairness in processes and outcomes. While equality implies treating everyone equally, equity involves recognising that people have different needs, experiences, and opportunities and adjusting policies and practices accordingly. It ensures that everyone has access to the same opportunities and is not disadvantaged due to systemic barriers.
- Inclusion creates an environment where all individuals feel welcomed, respected, supported, and valued. It goes beyond simply having diverse representation to ensuring that diverse individuals are actively included in all aspects of organisational life and decision-making.
Put in simpler terms, DEI is a set of closely held values by organisations that aim to support and include different groups of individuals, including people of different races, ethnicities, disabilities, gender identification and more. It’s about creating a workplace where everyone feels valued and included.
Benefits of DEI
- Enhanced Innovation and Creativity: A diverse workforce combines many perspectives, experiences, and problem-solving approaches. This diversity of thought fosters creativity and innovation. Studies have shown that diverse teams are likelier to introduce new ideas and solutions than homogenous teams. By embracing DEI, organisations can unlock the full creative potential of their employees.
- Improved Employee Performance and Engagement: When employees feel valued and included, their job satisfaction and engagement levels rise. Inclusive workplaces are characterised by higher morale and a sense of belonging, which translate into increased productivity and performance. Employees who believe their organisation is committed to DEI are more likely to be motivated, loyal, and willing to go the extra mile.
- Greater Talent Attraction and Retention: In an increasingly competitive job market, organisations prioritising DEI have a significant advantage in attracting top talent. Job seekers today, particularly younger generations, place a high value on diversity and inclusion. A commitment to DEI signals that an organisation is forward-thinking and socially responsible, making it an attractive workplace. Additionally, inclusive workplaces tend to have lower turnover rates, saving costs for recruiting and training new employees.
- Better Decision Making: Diverse teams bring diverse perspectives and experiences, leading to more well-rounded and informed decision-making. When considering various viewpoints, organisations can identify potential pitfalls and opportunities that may have been overlooked.
- Increased Employee Innovation: An inclusive environment encourages employees to share their ideas and take risks without fear of being marginalised or dismissed. This culture of open communication and respect can lead to a higher rate of innovation and continuous improvement within the organisation.
Trends in DEI
The consideration of diversity will become intersectional and will expand far beyond single demographic segmentations
DEI initially focused on a handful of single demographic segments, such as interventions related to gender or race. While these groupings will remain focus areas, 2024 will see a shift towards a more nuanced approach to DEI. The aspects of employee identities acknowledged and welcomed in the workplace will expand.
Top employers increased their offerings and policies to better support employee needs related to disability, parents and carers, social class, educational background, LGBTQ+, and ageing in 2023. Neurodiversity was measured for the first time in our HR Best Practices Survey. While only 22% currently have specific practices or policies regarding Neurodiversity, 72% expect the importance of Neurodiversity in people’s practices to increase by 2026.
Analytics and metrics will increase in sophistication
One reason why many organisations have focused on race and gender in DEI initiatives is that it is relatively easy to measure. Not all demographics are straightforward to capture. However, we have learned from progress in gender representation that data is critical to improvement.
This information is typically gathered by encouraging respondents to voluntarily and anonymously self-identify regarding belonging to underrepresented groups. Each demographic comes with distinct challenges. For example, in specific geographies, asking employees to share LGBTQ+ identities could result in legal and physical danger.
For others, inconsistency in definitions could muddy the waters. Social class includes considering a person’s social and economic future, shaped by where they start. The parent’s educational and occupational history is sometimes used as a proxy but can also be deceptive. Resolving these obstacles will depend on an organisation’s unique context, with priority always given to employee safety, respect, and the right to define their identities rather than data clarity.
The impact of artificial intelligence on DEI
Artificial Intelligence (AI) development is poised to impact DEI initiatives within organisations profoundly. AI technologies offer numerous opportunities to enhance DEI efforts, from improving recruitment processes to ensuring fairer workplace practices. However, the integration of AI also presents challenges that must be navigated carefully to avoid reinforcing existing biases and inequalities.
AI can play a crucial role in fostering an inclusive workplace culture. AI-powered analytics can monitor and analyse employee interactions and engagement, identifying patterns that may indicate issues of exclusion or discrimination. By providing real-time insights, AI can help HR leaders address potential problems proactively and develop targeted interventions to promote inclusivity. Furthermore, AI-driven training programs can educate employees about unconscious biases and inclusive behaviours, fostering a more equitable and respectful work environment.
The deployment of AI in DEI initiatives is not without risks. If AI systems are trained on biased data or if their development lacks diverse perspectives, they can perpetuate and even exacerbate existing biases. For example, an AI tool trained on historical hiring data from a homogenous workforce may inadvertently favour candidates who resemble past hires, thus reinforcing a lack of diversity. To prevent this, organisations must implement rigorous checks and balances, including diverse teams of developers and ongoing audits of AI systems to ensure fairness and accountability.
Final Thoughts
Diversity, Equity, and Inclusion are not just buzzwords or trends but essential components of a thriving, modern organisation. Organisations can drive meaningful change by embedding DEI into the core of their organisational culture. By doing so, they can unlock many benefits, from enhanced innovation and employee engagement to improved decision-making. Embracing DEI is not just the right thing to do—it’s the smart thing to do for the future success of your organisation.
The Impact of Leadership and Organisational Purpose on Employee Engagement
The recognition of the growing impact of organisational purpose on employee engagement has not just risen significantly over the last few years but has become a key trend shaping the future of work. It is no longer new for Top Employers to have clear commitments to a ‘positive impact’ on the world. In our World of Work Trends Report 2023, we identified that the importance of a ‘lived’ purpose—one that comes straight from the heart of those within the organisation—would become a constant in everyday business decisions.
In our latest research, in our World of Work Trends 2024, we dived deeper into this trend as we recognised that organisations that provide opportunities for employees to reflect on their sense of purpose and connect this to that of the organisation enjoy higher engagement, revenue growth, and profitability. It’s not surprising that 2023 saw an eight-percentage point increase in adopting this practice among Top Employers.
The importance of organisational purpose and leadership
Looking at this year, we saw that this trend continues to evolve, especially as the world becomes increasingly unpredictable and trust in traditional institutions is declining. For example, trust in government and journalists is low (41%, 47%), while trust in CEOs currently sits at 64%.
This context is of interest to us in this article. The link between employee and organisational purpose is becoming more important and equally challenging as further disruption in the world affects the workplace and workplace values become increasingly diverse. In this changing environment, it will be the leaders within organisations who will be tasked with navigating this complex world and transforming company values into action.
We identified that organisations will only see employee engagement and financial benefits from a strong organisational purpose if they have the right leaders in place to bring it to life. Purpose-driven leadership will be critical to success in 2024 and beyond.
The impact of leadership and organisational purpose on employee engagement in numbers
We analysed the relationship between organisational strength and organisational purpose and collected information about employee engagement in 1 860 Top Employers. We found the following:
- Companies with strong organisational purpose and good leadership had employee engagement rates of 79%.
- Companies with strong organisational purpose without good leadership had employee engagement rates of 76%.
- Companies with weak organisational purpose and good leadership had employee engagement rates of 79%.
- Companies with weak organisational purpose without good leadership had employee engagement rates of 75%.
It is clear that leadership has a clear impact on how organisational purpose is felt and how that affects employee engagement rates. Therefore, we need to investigate what employees really want from their leaders. What makes employees trust their leaders?
What makes a great leader?
People are different, and what they want from their leaders reflects this difference, but there are still similarities in what people now expect from them. On big-picture issues, they want leaders to have a perspective beyond immediate business concerns. 60% of employees are interested in hearing their CEO speak about controversial social and political issues that they care about. It is now common for employees to closely review the actions and opinions of their leaders to see how they align with organisational values.
But empathy is really at the heart of purpose-driven leadership. When employees were asked about the criteria they used to decide who to trust, 79% cited empathy as a deciding factor.
Empathy as the Key Factor
It is clear that empathy stands out as a critical leadership skill. Empathy is the ability to understand and share the feelings of another. For people wanting to become empathetic leaders, here are key strategies to aid in this transformation:
- Active Listening: Empathy starts with listening, and leaders who want to develop this skill need to take the time to proactively listen to their employees. That involves being fully present, understanding, responding, and remembering what employees say and share.
- Open Communication Channels: Leaders must create an environment where open communication is encouraged and valued. This work can be done with regular check-ins and multiple feedback channels.
- Recognition and Validation: Recognising employees’ hard efforts is a powerful tool for leaders to show empathy. Leaders should be trained to acknowledge both their team members’ achievements and emotional states. This validation helps employees feel seen and appreciated, boosting morale and engagement.
- Conflict Resolution Skills: Empathetic leaders are skilled at resolving conflicts in a way that respects all parties involved. Training leaders in conflict resolution techniques can help them navigate disputes with sensitivity and fairness, ensuring that all voices are heard and considered.
- Feedback with Compassion: Providing constructive feedback is essential, but doing so with empathy makes a significant difference. Leaders should be trained to deliver feedback in a supportive way that focuses on growth rather than criticism. This involves balancing honesty with kindness and offering actionable suggestions for improvement.
- Leading by Example: Finally, leaders must lead by example. Demonstrating empathy in their interactions sets a standard for the entire organization. When leaders consistently act with empathy, it becomes a core part of the company culture, influencing the behaviour of employees at all levels.
Final Thoughts
Empathy in leadership is the cornerstone of an inclusive and effective workplace. Organisational purpose is an evolving, collaborative process that demands the lived commitment of every employee. Without authentic buy-in, neither the employee nor the organisation truly benefits. Once seen as a top-down process owned by the C-suite, strategy is facing a similar revolution. By prioritising this essential skill, HR professionals can help build a thriving, resilient organisation equipped to meet the challenges of the modern work environment.
Q&A with Gabi Sanchez from Verisure UK
We caught up with Gabi Sanchez, Managing Director at certified Top Employer Verisure UK who reveals how they retain talent in a competitive market, the fantastic wellbeing initiatives in place, and how the organisation utilises AI to enhance DEI within its recruitment processes and to boost efficiency and productivity across the board.
Introduce yourself and tell us about your organisation
My name is Gabi Sanchez, I am the Managing Director of Verisure UK. We are the leading European provider of professionally monitored security systems. We are proud to protect over 5 million customers in 17 countries in Europe and Latin America. Our mission is to bring peace of mind to families and small business owners by providing them with the best security solutions and services.
What makes Verisure UK a Top Employer?
We recognise the importance of continuous career development and wellbeing. Our initiatives are constantly evolving to allow our colleagues to grow both professionally and personally. We are delighted to offer a range of training and development courses, weekly check-ins, and annual career discussions to empower colleagues to reach their full potential.
We believe that personal wellbeing is critical to the overall growth of our colleagues, we offer a comprehensive employee benefits package to improve our colleague’s well-being, including private medical insurance, pension, flexible working, health and wellbeing programmes, away days, financial advisors, a day off for birthdays and many more.
Additionally, we have created spaces that foster a collaborative and innovative work environment. Our offices are designed to enhance productivity and satisfaction, with amenities such as subsidised canteen, games room and break out spaces in our Newcastle Centre of Excellence.
What is the biggest people challenge your business faces in 2024? And what will you do to meet this challenge?
One of our challenges revolves around talent retention and development in a competitive market. As one of the UK’s leading monitored alarm companies, we recognise the critical role our employees play in delivering exceptional service and driving innovation. As a result, we are continuously investing in tailored training, competitive benefits packages, providing clear career paths, and addressing feedback to retain top talent and remain competitive.
Tell us about a recent HR initiative you have instigated within your organisation that you are most proud of?
We are immensely proud of the initiatives we have implemented. One standout initiative is our Mental Health First Aiders program, a vital support system for colleagues navigating mental health challenges. This program cultivates an environment where individuals feel supported and empowered to seek assistance, resulting in improved mental health and overall wellbeing throughout our workplace. Furthermore, we extend a 24-hour counselling service through Aviva, ensuring that our team members have access to professional support whenever they need it.
How is AI affecting your business?
AI has become a transformative force in our business, impacting our people practices in different ways. One notable aspect is our utilisation of AI tools to enhance diversity and inclusion within our recruitment processes. We employ an AI tool to ensure gender-neutral language in our job ads, mitigating unconscious biases and promoting equal opportunities for all candidates. In addition, we’ve implemented an AI tool called Co-Pilot, which streamlines our work processes and workflows, allowing our teams to focus on strategic initiatives rather than repetitive administrative tasks. By automating routine processes, we’ve been able to boost efficiency and productivity across the board.
Which wellbeing offerings in your business are proving the most popular with employees? And which are proving the most effective in terms of their impact?
Our flexible working opportunities and private healthcare are two of the most popular and impactful wellbeing offerings among our employees.
Our colleagues are given the flexibility to work remotely from home or abroad or simply adjust their hours to suit their schedule depending on their role. This plays a huge role improving work-life balance and maintaining high satisfaction levels. Additionally, our private healthcare offering has been incredibly popular. It has had a significant positive effect on our employees’ well-being. Our private healthcare option contributes to better overall health and morale within the team, and we continue to receive positive feedback on both fronts.
Have you any new DEI initiatives you can tell us about that help you tap into fresh sources of talent?
We have several DEI initiatives that help us tap into fresh sources of talent both internally and externally. This year, one of the exciting outcomes from our DEI roundtable is the launch of an internal job fair. This allows us to tap into fresh sources of talent within our existing workforce and promote internal mobility. It also provides an opportunity for our colleagues to meet colleagues from different departments and discover different opportunities that they didn’t know is available to them.
What’s next? Tell us about a new initiative/project for 2024 that you’re most excited about?
This year brings a wave of exciting new initiatives and roles. We are on the lookout for talented individuals, who would like to grow with our company. The roles currently available include customer service representatives, sales executives to Alarm Receiving Centre Ambassadors and many more. We offer extensive on the job training and a supportive work environment that empowers individuals to thrive and advance their careers. We’re also launching thrilling new initiatives, such as new television campaigns, so people can expect to see a lot more of our branding throughout the year!
Best Practice | Virtusa’s Talent Digital Transformation
Certified Top Employer, Virtusa, committed to an 18-month-long HR digital transformation to dramatically change the digital experience for their employees, covering everything from recruiting and onboarding to learning and development, inclusion, and rewards. The organisation did not simply make small incremental changes; they reimagined all their processes and radically transformed them into a single, fully integrated, hyper-personalised employee platform.
Why the practice was needed:
Although technology is at the core of their business, Virtusa struggled to make technology work correctly for their employees. They had too many disjointed systems that were not creating a seamless employee experience. The systems were not driving engagement or speaking to one another. Eranga Pathirage, VP & Head of HR for the UK, Europe, and the Middle East + the Global Head of HR Tech Transformation, helped the organisation dramatically improve its talent understanding and engagement through a digital HR transformation.
Pathirage recalls that they already had all this valuable data about their 35 000 employees across 25 countries. As a provider of technical services, they respected and knew the power of technology. They saw a solution in centring the relationship between technology and their employees to drive adoption and employee loyalty.
Read More: Best Practice | Momentum Metropolitan’s Offboarding Practice
How they implemented the practice:
Pathirage recalls that the most challenging part of their HR digital transformation was the beginning, as he and his team wanted to be bold and did not know exactly how to start; they wanted to involve everyone in the business and obtain their buy-ins as well. Pathirage and his team took on the enormous task of reviewing all their processes to truly reimagine a digital solution offering their people an optimal employee experience. As he explained, they were not making incremental changes to some of their HR systems but instead re-hauling the entire process. In thinking through the right solution then, they followed some important grounding principles:
- There would be one single source of truth.
- Their HR digital solution would be fully integrated within Virtusa’s IT system.
- The technology they picked would also give the company the ability to evolve. The technology selected and implemented should allow Virtusa to stay agile and guide the business accordingly.
- As a technology services organisation, Virtusa also wanted to put technology first.
With these grounding principles, the organisation set out to pick a Software as a Service (SaaS) solution for each element of the employee experience. The solution as a whole was born in the cloud.
Download Now: World of Work Trends 2024
The results of implementing the practice
The results of this HR digital transformation can already be seen. The company now has an AI chatbot to assist in a personalised candidate experience, providing a consistent company story for prospective employees. SkillPrism, powered by AI, can create an employee profile from multiple data points to fully understand competencies within the business. The company can now also offer a personalised learning journey for their employees and, through Edge, can offer their own internal «LinkedIn,» giving each employee one to three personalised job openings across customers, domains, and countries.
Once this digital solution was offered, Virtusa employees adopted it quickly, with an 85% adoption rate in the first two weeks.
Learn more about the Top Employers Certification here.
