Best Practice | Momentum Metropolitan’s Offboarding Practice



The offboarding process occurs no matter what kind of contractual relationship an organisation has with the person who is leaving. The desired experience that Certified Top Employer, Momentum Metropolitan, wants for any person who has worked there is one where the individual intends to return to work for them or refer others to seek employment there. Momentum Metropolitan has, therefore, created a holistic exit experience covering activities across contractual obligations, business continuity, relationship management, and workforce engagement.

Certified Top Employer, Momentum Metropolitan, wanted to create a lasting positive impression with their employees with the final touchpoint acting within a collection of streamlined, supportive, and efficient experiences.

This is just a snapshot of Momentum Metropolotian’s innovative best practice; you can find the entire practice on our HR Best Practices database, which is exclusively available to Top Employers. Get inspiration and insight into the approach, challenges and learnings experienced by certified Top Employers. Access it now via the Top Employers Programme if you are certified, or learn more about it here!   

Why the practice was needed:

The offboarding process can be stressful for individuals, as it involves an internal change management experience. It is also worth noting that it is only sometimes, or very often, that an individual undergoes offboarding, which means that this is also a time of ambiguity and reliance on others for guidance in the overall process. As it stands, offboarding relies on back-and-forth emails between various parties, and often, the individual needs to know who to turn to for information and what information should be looked at to support a smooth transition.

With the increased focus on employee experience and the competitive talent landscape, the offboarding stage is fundamental to ensuring a positive, lasting impact. When an individual leaves the company, this is an opportunity to create brand ambassadors, alumni talent, and a growing referral network for future talent pools.

During offboarding, the business also goes through the stress of capacity management, handover requirements, equipment and access controls. It may need more time to give the attention necessary for an individual to feel cared for and looked after.

Read More: Why Developing an Effective (Remote) Offboarding Process is Important

How the practice was implemented:

Momentum created the following process to meet the needs of their offboarding practice:

Created an Offboarding Platform

Momentum Metropolitan ensured that all the relevant employees had access to the offboarding platform via our employee self-service HumanHub. Additionally, they ensured that the platform was digitally enabled for smartphones and desktops. The platform allowed managers and relevant admins easy access to the platform. They ensured a digital-first approach with tailored tracks for different employees and exit types.

Exit Questionnaire & Interview

  • Momentum Metropolitan had an integrated and streamlined digital solution for their exit surveys and interviews. 
    • That became a one-stop shop for both the questionnaire and interview experience.
    • It was competency-driven for holistic feedback and data-driven insights. 

Automated Processes

  • Reminders will be sent through push notifications on the HumanHub App, and emails will be sent at relevant steps in the process to keep HC and line managers in the loop throughout the offboarding process. 
  • Automatic push to Documents of Record to ensure relevant docs are stored and accessible on the system. 

Offboarding Metrics Dashboard

  • The HR team at Momentum Metropolitan were able to view available turnover and exit-specific insights.
  • Those metrics created visibility of offboarding journey trends and fall-off points.

Practice Guide

  • Momentum Metropolitan created an offboarding framework and principles of consideration to assist managers in the offboarding process. 

Highlights: 

  • A design-thinking approach was applied in unpacking the specific needs of employees, HR, and line managers during the offboarding experience.
  • The focus is on the entire journey, from pre-exit, during exit, and post-exit experiences.
  • Key touchpoints were identified up-front and positioned within the solution in such a way that we could gather data for significant insights through dashboard metrics.
  • Short iterative deliverables have been prioritised, allowing testing, feedback, and pivotal shifts that answer the real needs of their employees.

Download Now: World of Work Trends 2024 

Results:

  • A digitally enabled offboarding platform where employees are guided through the process with easy-to-follow steps.
  • An integrated solution for both questionnaire and interview experience.
  • An offboarding dashboard with turnover stats, journey insights, and exit insights.

Finding Balance: How to Navigate a Global-Local Strategy with Dana Incorporated and JYSK Hungary



Combining global and local strategies is crucial for organisations operating in multiple markets and cultures. While doing this, how can organisations balance the benefits of standardisation and maintain a sense of authenticity in each location?  

We spoke with Zsolt Tánczos, Compensation and Benefits Europe for Dana Incorporated, and Ágnes Nyester, HR Manager for JYSK Hungary, during the 2023 Top Employers Inspire event to learn more about this topic. Both companies have been navigating the global-local balance for years. Dana Incorporated has over 40 000 employees in more than 30 countries, and JYSK has 3 100 stores in 51 countries.  

Through our discussion, we gleaned some practical tips and examples of creating a successful global-local strategy, which I will highlight in this article. Watch the complete discussion for more details about Zsolt and Ágnes’s experiences and actionable plans for replicating their success.  

Integration & Differentiation for Multinational Organisations  

Multinational organisations must decide how much to integrate or differentiate activities and policies across locations. Integration refers to standardising processes, systems, and policies to create efficiency and consistency. Differentiation means customising those aspects of an organisation–processes, systems, and policies–to meet the specific needs of each office.  

As a conceptual retail company, JYSK has carefully considered the balance between integration and differentiation in their offices and stores. Ágnes explained why they chose to integrate their recruitment process, “Whether you are in Hungary or Spain, the recruitment process is the same, which means it’s transparent. This makes the process easy to measure, and progress is trackable from year to year.” If one location achieves notably higher or lower metrics, headquarters can gain insights into what’s happening and adjust accordingly.  

Similarly, this unified approach helps the organisation retain talent. “Our policy is that 80% of open positions need to be filled with internal candidates. This helps us develop our future talents and support existing staff,” Ágnes described the reasoning behind their approach. If it is not possible to fill the position internally, then external candidates may be considered.  

Zsolt gave examples of when differentiation is beneficial. “Local regulations need to be considered. If they aren’t, it can be a very painful situation that will block the entire process,” he explained. For example, he mentioned how data protection rules vary from country to country. Involving local experts and engaging key stakeholders early in the implementation process is essential to successful local operations.  

Limited resources are another standard challenge organisations face on the local level. Zsolt described how this challenge often plays out, “if a local office is told to implement a change, the key questions are really: who and when? Because they might not have enough staff support, or it might be a bad time because they have other projects.” So, considering the dynamic of each office is essential while trying to implement policies across multinational organisations.  

Global-Local Challenges For Multicultural Organisations 

Navigating cultural differences is challenging for international organisations, especially when determining global-local strategies. Ágnes described a time when offices in three countries had the same management team. “We took the collaboration quite seriously. We had cultural training to better understand our different perspectives and motivations. We talked about the business plan and how to make it work in each office, and we met several times to keep things going smoothly,” she explained. Regular communication was the key to their success. Although it sounds simple, having good communication requires intentional effort to bridge cultural divides.  

Zsolt described how fostering relationships between country offices is advantageous. “There were some production problems in our Belgium office. Because there was a good relationship between the Belgium and Hungary offices, we were able to quickly move some employees from one to the other to resolve the issue immediately while working on a more long-term solution,” he said.  

As a multicultural and multinational organisation, Dana Incorporated knew the relocated employees would need help settling into their new environment. Zsolt elaborated, “We supported our colleagues with housing, tips about the local community, and connected them with colleagues through a kind of buddy system to help them have a smooth transition.”  

While developing a global-local strategy, organisations must remember it’s a balancing act. There is no one-size-fits-all approach. Considering local dynamics helps avoid operational issues and creates a positive, efficient work environment, ultimately giving organisations a competitive advantage. 

Paradigm Shifts: Agile HR Practices and Skills-Based Organisations

To close the 2023 Top Employers Inspire event, I sat down with my colleague Quinton van Es, Director of Research & Insights for Top Employers Institute, to discuss two closely linked topics –the funadamental shifts in HR practices and the rise in skills-based organisations. These ideas are reaching a tipping point in business practices and creating paradigm shifts.

At Top Employers Institute, we certify organisations based on best practices, which requires us to look ahead at developing industry trends and consider those that are proven successful. Agile HR practices and skills-based organisations are becoming more mainstream when there are many disruptions and uncertainties. From a business perspective, now more than ever, organisations need to be resilient, adaptive, and human-centric. We discussed how these two practices are enabling organisations to do just that.

From the basic tenets of each to the more significant industry implications to our personal experiences with each principle, our discussion covered a lot of ground. In this article, I’ll summarise the highlights of our conversation. You can watch our discussion in full at the end of the article.

What Are Agile HR Practices?

Working agile has long been established as a best practice for IT where rapid innovation was a necessity. Gradually, the ability to quickly adapt has become a strategic imperative for organisations, causing agile practices to spill over into other areas and functions. In HR, operations are moving away from a rules- and planning-based approach toward a simpler model based on feedback.

Organisations can struggle with agile HR operations because many things, like payroll, feel fixed–there is no trial and error. However, the application is more of a big-picture consideration. Quinton explained, “When it comes to working agile, we are used to seeing these principles applied to projects. In the context of operating models, a lot of organisations are more agile than they realise because they already have a continuous feedback loop in place.” The essence of this approach is about regularly receiving and responding to feedback rather than specific tasks.

There are considerable variations in how organisations apply agile principles to their HR operations. Quinton gave examples, “some organisations focus on the mindset and values. Other organisations are taking a more methodological approach and just implement scrum.” Each approach has its pros and cons. There is no one solution, which is part of what makes this paradigm shift so interesting.

Skills-based Organisations

Historically, jobs were the dominating structure for work. Job descriptions and titles defined who did what and how their work was managed and evaluated. This approach is falling out of favour because it hinders many organisational objectives, including growth, innovation, agility, and the ability to offer employees a positive work culture.

“A job-based approach is very linear and predictive but it’s also a reductive view of work and the individual. In contrast, skills-based organisations zoom in on specific skills and the whole person to consider how an employee’s talents may best be applied. It’s a more human-centric approach,” Quinton said to highlight why this paradigm shift is happening. Another reason it’s gaining popularity is that it offers a great deal of flexibility and adaptability.

As jobs shift from being the primary construct for work to being one of many factors, organisations must adapt their HR practices. HR writes job descriptions, sets compensation, and manages performance reviews–all tasks based on defined jobs. Skills-based organisations thoroughly shake up this model, reimagining employee management, which is partly why agile HR practices and skills-based organisations are often closely linked.

Benefits of Shifting

Working agile means iterations happen quickly–things are done slightly better each time. Employees do not have to wait long to see their feedback in action. Additionally, employees get used to adapting and a certain level of ambiguity. This model fosters a culture of continuous improvement and creates better engagement.

A human-centric skills-based approach supports employee well-being. It considers the whole individual, not just their education and experience. As a result, organisations can tap into larger talent pools, and current employees have a greater sense of mobility. “A famous example here is Google,” explained Quinton, “They acknowledged that they made a mistake by just relying on credentials because performance dropped. They figured out that they needed to consider motivation and individual skills more than specific credentials.”

Advice for Getting Starting  

Starting small always helps ease the transition–it creates less of a shock to the system. “Why not put someone from IT that’s used to working agile on the HR project team and see what comes from that,” Quinton suggested.

It is also helpful to identify your value proposition. A clear understanding of your business case for making these changes will justify the required resources. A valuable next step could be a readiness assessment. This process will let you see if your organisation is ready to move into that domain and identify potential challenges.

From my experience during transitions, the art of letting go is essential for leadership. As you guide your organisation through significant operational changes, accepting uncertainty is a requirement. If you don’t, progress is seriously inhibited.

I invite you to watch our complete discussion to hear more examples of how organisations that are Certified Top Employers put these principles into action. The applications are quite varied and continuously evolving, making agile HR operations and a skills-based approach to work exciting trends to follow.

The Journey to Become a Top Employer



Tell us about yourself and your role at Top Employers Institute

Greetings, I’m Sebastiaan ter Horst, stationed at the headquarters in Amsterdam, where I have been the face of the Certification team since 2021 for Top Employers Institute. Leading a dedicated team spread across the globe. I take pride in steering the Certification process and ensuring optimal service delivery for our Participants.

As the Certification Director, my primary commitment lies in upholding the quality of our Certification program. Collaborating with diverse teams worldwide, I continuously strive to enhance our services and support our teams and individual members in their journey towards success. It’s not just about maintaining standards but also about empowering every team and team member to achieve excellence.

Can you give us an overview of the Certification Process?

The Certification Process consists of four stages: Service kick-off, Survey, Validation and Certification. It is designed to help the Participant benefit from our programme.

The first stage is the Service kick-off, as the words suggest, the start of the programme. The purpose is to set the right conditions for our participants to complete the Survey and be prepared for the validation process. Participants are provided with an overview of the upcoming Certification Process and what is required, receive a high-level look at the HR Best Practices Survey and any updates, plus be introduced and updated to the Top Employers Portal and supporting tools and materials.

The following stage is the Survey. Here, the Participants will answer the HR Best Practices Survey questions. Participants who are new to the program have the opportunity to answer all questions. Participants who have completed a Survey in the previous year have the chance to update their answers from last year and answer all the new HR Best Practices questions. When ready, the Participant submits the HR Best Practices Survey answers for Validation.

The Validation stage is the third stage in the process. The Validation stage aims to ensure the answers submitted in the survey reflect the HR practices and conditions provided to the employees within the company. By checking the consistency of interpretation and proactively correcting potential errors or ambiguities, Top Employers Institute ensures that all submitted data provided for certification is correct and reliable.

The Participant is contacted to schedule a Validation session. An overview of questions within the survey to be discussed will be provided before the session so you can prepare for your session with the HR Auditor. Additional clarification and/or evidence to illustrate that a practice has been implemented according to our definitions and requirements may be requested before or based on the Validation outcome. Typical examples of such requests for further evidence are employee handbooks, technology screenshots, policy documents, etc.

The Certification stage is the fourth and final stage after the Validation stage is completed. Certified Participants are invited to attend a Certification Activation session where Top Employers Institute will take them through all the communication tools available to leverage your employer branding activities as a certified Top Employer. In this session, Top Employers will also be taken through the structure and navigation within the Results Dashboard, including Benchmark data from other Participants of the Certification Program.

What makes the Top Employers Certification Methodology unique?

The Certification Methodology applied is unique in many ways.

The Certification methodology is a holistic and fact-based validation approach to the people practices available for the employees of Certified Top Employers and is not based on opinions or perceptions. It is a single methodology applicable to all participants in the program, ensuring that all Top Employers are held to the same standard, thus providing a global benchmark.

The quality of the validation process is ensured by a team of highly qualified auditors who went through a rigorous qualification process and are subject to ongoing learning and calibration. In addition, our quality process, including system, quality checks and monitoring, ensures that the highest level of quality for our Certification Program is ensured.

Lastly, our Certification program, including our processes and Certification Results, is subject to an annual external audit.

How often are the HR Best Practices Survey questions updated, and what drives those updates?

The HR Best Practice survey is updated yearly to ensure it syncs with the ever-evolving HR landscape. On average, 10 percent of the questions will be updated every year. A survey update is informed by (external) research into HR trends and developments as well as reviewing client data (trends in practice adoption) and input and feedback received by our clients during the various stages of the certification process (survey, Validation, results, ad-hoc feedback). Changes to the survey can be incremental, e.g. small tweaks to the description of a practice, or more significant (e.g. adding a completely new practice or even a topic). We always aim to find a good balance between stability and staying up to date.

How does Top Employers Institute decide how to weigh the importance of the different questions in the survey?

The centre of gravity in our HR Best Practices survey is the employee experience.

60% of the overall scoring points are in the domains Attract, Develop and Engage, as these domains represent the end-to-end employee journey. In addition, you will see that individual practices that directly impact the employee experience have a higher weight than practices that are supporting or conditional.

About 20% of the survey consists of benchmark questions, which are included for contextual purposes and benchmarking and are not scored. The weighing of the different questions in the survey aims to be effective in setting a meaningful threshold for certification.

Several standard and fundamental practices have a relatively high weight. These practices are seen as essential for any Top Employer. In contrast, ‘advanced practices’, which refer to practices commonly seen in organisations with slightly more mature HR practices, could have varying relevance depending on the organisation’s size, industry, or region. Although these practices might be inspirational to most, their weight and impact on scoring are relatively limited.

As the year-over-year adoption of practices is changing, the weight of individual practices is reviewed on a yearly basis, too. When needed, the weights are adjusted to reflect changed importance. Commonly, a new practice, when just added to the survey, will be given a low weight (or even introduced as a benchmark question), and when we see the adoption levels of these practices rising, we increase the weight.

How does your team validate the answers given by organisations in the survey?

First of all, with a lot of passion and motivation! For the validation moment itself, established criteria and standards apply to each practice and assess the level of maturity of a participant’s processes and procedures against these requirements, including looking at the supporting documentation. After initial review through the Top Employers Institute portal, the HR Auditor has a validation session with the Participant to discuss a selection of practices in more detail and clarification.

What upcoming topics and questions are Top Employers Institute looking at for future surveys?

Allow me to mention the latest World of Work Trends report based on the responses from our Participants in the 2024 program. The trends mentioned in the World of Work Trends report illustrate the expected future changes in our HR Best Practices Survey. I want to mention some other perspectives as well:

  1. Human Centricity (already captured in the WoW trends report, but also as a more general theme)
  2. Continuous focus on (Digital) Employee Experience, including leveraging AI in a human/responsible way,
  3. Employability
  4. GenZ
  5. Contingent / Flexible Workforce

What one piece of advice would you give an organisation taking part in the Top Employers Certification Programme for the first time?

Reach out to us when you have a question or if something needs to be clarified. Our team is committed to enabling our participants to have a successful Certification experience and will support them when appropriate. They will provide tips and guidance for efficient completion of the Survey that is appropriate to the needs of each Participant. For instance, how to organise the internal team to answer the HR Best Practices Survey in a timely manner, clarify Survey questions and what sort of supporting evidence is needed, how to use the tools provided in the Portal, etc.

 

Key Takeaways | World of Work Trends 2024



Top Employers Institute’s World of Work Trends 2024 analyses the latest trends in people strategies and practices from leading organisations globally. The report, which came out recently, is available to download now. The report showed the five most significant global workplace trends in 2024. Those trends are:

  1. Empower through AI  
  2. The Future Defined with Purpose  
  3. Dialogue for Transformation  
  4. Evolution of Wellbeing Effectiveness  
  5. Broaden the Horizon of DEI  

The release of our annual World of Work Trends 2024 was followed by an online live briefing on the 7th of December 2023, with Quinten van Es and Emily Cook delving deeper into the trends. In their discussion, they touched on real-life examples of the trends and broke down the tactics organisations will need to take in 2024 to succeed.

If you missed out on the session, you can watch it now by filling in the form on the side of the page.

Make sure to unlock the core HR trends affecting organisations across the globe. Watch the session now.

Amgen FlexSpace: Taking Flexible Work to the Next Level

Amgen’s cutting-edge flexible work model offers innovative ways organisations can modernise their approach to remote work. 

During the pandemic, many organisations learned out of necessity that remote work can be highly effective. Even after offices were able to re-open, remote work widely remained an option because it was so popular with employees. Amgen Spain & Portugal, a Certified Top Employer, had already learned this lesson well, having adopted a remote work approach in 2004, long before it was mainstream. During the pandemic, they began to offer employees even more flexibility. Sandra Vicente, HR Director for the organisation, spoke with me about their best practices during the 2023 Top Employers Inspire event. Their ideas and fresh perspectives will inspire companies looking to meet the needs of a remote workforce better.  

Making the Transition 

Amgen Spain & Portugal was able to swiftly adapt to a 100% remote workforce when the pandemic struck because of three factors.  

  • Because the organisation had offered flexible work arrangements for fifteen years, managers and teams had already honed their remote work skills and were well-prepared to continue working from home. The transition from a partial to completely remote dynamic was not difficult for the company.  
  • Amgen had recently provided employees with a stipend to create a functional home workspace, including screens and ergonomic chairs. As a result, virtually everyone was already equipped with a suitable home office setup by the time the pandemic hit.  
  • The organisation had a robust culture of trust because of their long history with remote work. This trust was critical in facilitating a smooth transition to fully remote work and the company’s confidence in everyone’s ability to thrive in that model.  

Download Now: World of Work Trends 2024  

What Makes Amgen’s Approach Unique?  

In 2021, Amgen refined its approach to flexible work by establishing FlexSpace – a novel way of working that combines the traditional practice of face-to-face office meetings with remote work. Unlike a more conventional approach to hybrid work, where companies allocate specific days for remote work and office attendance, FlexSpace empowers employees to make that choice for themselves. “The main driver of that decision is the purpose of their activity,” Sandra explained.  

Practically, this means that employees have the ability to select which work environment best aligns with their daily responsibilities. For instance, employees might opt for remote work when tackling tasks requiring intense focus, such as preparing presentations, budgets, or brand plans. Conversely, activities like strategic meetings, brainstorming sessions, or welcoming a new team member thrive on face-to-face interactions. This modern flex work model offers employees even more flexibility and autonomy in their work life.  

Read Now: The Era of Personalisation: Customising the Employee Experience at SAP India 

Rethinking Office Space 

As part of the FlexSpace initiative, the organisation thoughtfully designed a new open-concept office space to cater to a diverse work styles and objectives. Workstations were not assigned to specific employees. Instead, the variety of stations remained available to anyone in the office. This way, employees have an adaptable environment for whatever needs might arise.  

Transitioning to an open-concept office space necessitated a mindset shift. The first step was for employees to understand the dynamic nature of this type of open space. Throughout the day, people have the freedom to reconfigure their surroundings. If someone needs a whiteboard for a brainstorming session or if working alone at a desk for a couple of hours is required, dedicated spaces that cater to those needs are available. Regardless of the task, adapting to the constant background noise of conversation in an open-concept office is essential, and employees always work from home if they need a reprieve from the frequent office activity.  

Read More: Personalisation in 2023: How the Employee Experience Will Be Impacted by Increasing Personalisation at Work across Asia-Pacific   

Strategies for Success 

Over the years, Sandra shared that they have identified three key factors for a successful flexible work environment: 

  1. Asynchronous work, 
  2. Intentional socialisation, and 
  3. Maintaining a strong company culture. 

Asynchronous work is a natural extension of a remote work model. Just as employees do not need to be in the same place to get work done, they often also do not have to work at the same time to get things done effectively. Using collaborative tools like Microsoft Teams helps make this asynchronous approach function.  

Working at different times, however, means that colleagues will likely have fewer direct interactions with each other. This dynamic means employees need to be intentional about socialising with each other. Sandra elaborated, “When you are in the office every day, socialising happens organically. You chat with people when you get a cup of coffee or when you see each other in the hallway. So, now when people come into the office for some reason, we encourage them to take into account the importance of socialising and set aside time for that.”  

The importance placed on socialising is part of the company’s culture. “Company culture needs to be a lived experience,” Sandra explained, “Our turnover is very low, only 3% in ten years, so most employees know the culture very well and embrace it.” In performance management discussions, employees frequently cite the positive culture and flexible work approach as pivotal factors influencing their choice to remain with the company. The extremely high retention and employee satisfaction rate Amgen Spain & Portugal has achieved undoubtedly has numerous positive ripple effects across their operations.  

 

 

World of Work Trends 2024

Top Employers Institute’s World of Work Trends 2024 analyses the latest trends in people strategies and practices from leading organisations globally. In the report, our analysis showed five significant trends affecting workplaces in 2024. Those trends are:

  1. Empower through AI  
  2. The Future Defined with Purpose  
  3. Dialogue for Transformation  
  4. Evolution of Wellbeing Effectiveness  
  5. Broaden the Horizon of DEI  

Read more about each trend in our article below or get in-depth insights by completing the form on the left and downloading the report for free.

The speed of innovation in AI has opened doors to a revolution in how we work. The shifting cultural landscape has enabled leaders and employees to drive meaningful societal impact. And the growing awareness of different identities and wellbeing needs has made inclusion non-negotiable. The organisations that will be most successful in this new world of work capture these opportunities purposely, thoughtfully, and ethically.

The sweeping global financial, technological, and political changes that have been happening worldwide will bring attention to people’s complexities and unique value. The year 2024 will see people firmly recentred at the heart of the workplace – and the five key trends of the coming year reflect the growing realisation that whilst AI will support and optimise, the real competitive advantage is found in the creativity, passion, and partnership between employees.

Trend 1: Empower through AI 

The release of ChatGPT in November 2022 prompted a wave of excitement about the potential of generative AI and considerable concerns about its impact on employment. As we enter 2024, the conversation will become more grounded. Organisations will look to implement more ethical stewardship of their potential in the year ahead and start with a clear vision for human-AI synergies.

Many organisations are still in the exploratory stages with AI, and in 2024, the discussion will shift from what you can do with AI to what you should do with AI. An ethical framework for AI adoption will, therefore, become central to HR Digital strategies – and we see this happening in three ways:

  1. Organisations take a responsible approach to how data is used to track employee behaviour or sentiment. HR leaders must prioritise AI’s ethical, explainable, and transparent roll-out.
  2. HR will see how technology can be used and deployed around the employee experience. When poorly implemented, AI could cause employees to lose a sense of meaning in their work.
  3. HR will look to see how AI can support, rather than challenge, the interaction between humans. Humans want to work with humans. And whilst AI offers HR innovative new routes to tracking and personalising offerings, face-to-face contact will become a greater imperative.

How will organisations begin to do this? The answer starts with leaders, the subject of our next trend. You can find more details on this trend by downloading the full report now.

Trend 2: The Future Defined with Purpose 

Last year, in the World of Work Trends Report 2023, we predicted the growing importance of a “lived” purpose – one that comes straight from the heart of all those who work. This sense of purpose will remain a constant in their everyday decisions. More recent research conducted by Top Employers Institute shows that organisations will only see the benefits of a solid organisational purpose if they have the right leaders to bring it to life.

Purpose-driven leadership is critical to success. So, what do employees want from their leaders in 2024?

  • On big-picture issues, they want leaders to be situated in the real world, speaking about real-world problems, just as their employees would. They should think beyond immediate business concerns to offer more to their employees.
  • Empathy is also at the heart of purpose-driven leadership. Leaders will need this trait as much as their business acumen in the coming year.

Empathy requires a genuine two-way dialogue. Leaders must listen more – employees expect an authentic voice in important decisions.

Organisational purpose is an evolving and collaborative process that demands the commitment of every employee. That leads us to our third trend. You can find all the details about this trend and more in the complete report. Download it now!

Trend 3: Dialogue for Transformation 

Employees who feel genuinely listened to by the organisation are more likely to be engaged, and organisations orchestrating meaningful employee dialogues are reaping the benefits. Our latest Top Employers data shows that almost every HR practice encouraging employee involvement in strategic decisions helps to drive business success metrics.

A Dialogue for Transformation has two elements:

  • On an individual level, employees need to see their input applied practically in business decisions – those who feel empowered to influence how their work gets done experience far higher performance levels and job satisfaction.
  • Beyond the individual, collective intelligence describes the alchemy that happens when diverse perspectives meet collaboratively. It represents the sum of individual intelligence and the additional innovation sparked through their combination.

Empowerment plus collective intelligence has helped to drive new ideas for organisations, often above and beyond the scope of regular day-to-day business.

Moving the needle on what matters will demand ever closer and more constant conversation with employees. Transformational dialogue will be foundational for the last two trends. Download the full report to find out more.

Trend 4: Evolution of Wellbeing Effectiveness 

Many organisations struggle to balance their HR budgets while still trying to enhance employee wellbeing. In 2024, therefore, wellbeing will be about getting the most suitable offerings, not the most. Research carried out by Top Employers Institute last year demonstrated that additional wellbeing programmes provided little or no additional benefit to employees beyond a saturation point.

Most Top Employers actively promote their wellbeing programmes through organisation-wide strategy, assessment and metrics.

  • Organisation-wide total wellbeing strategy. Nearly four in five (79%) organisations have a coherent overarching approach to all dimensions of wellbeing (up four percentage points since our last survey).
  • Wellbeing programme assessment. Nearly three in four (72%) organisations regularly conduct an ’employee wellbeing needs assessment’ to identify employee needs, interests, likes and dislikes and adjust their offerings where appropriate (up five percentage points).
  • Wellbeing metrics. We have also seen a significant increase in the use of metrics, with over two-thirds of our Top Employers consistently using them (68%, up eight percentage points), along with the accountability of over half (54%) of leaders to meet wellbeing targets (up seven percentage points).

With this, there may be specific wellbeing challenges for new demographics, which takes us to our final trend.

Trend 5: Broaden the Horizon of DEI  

In the last year, diversity, equity, and inclusion (DEI) have also come under budgetary pressure, so organisations are looking for these initiatives to impact their workforce positively. In 2024, the tight talent market will grow as employers become more open to “non-traditional” candidates.

We think DEI approaches will change in three ways:

  • The consideration of diversity will expand far beyond demographic segmentation. Whilst groupings, such as gender and race, will continue to be areas of focus, 2024 will see a shift towards a more nuanced approach to DEI. For example, expect the importance of neurodivergent talent (and its link to higher levels of creativity and innovation) to grow.
  • DEI analytics and the metrics used will become more sophisticated. Not all demographics are straightforward to capture. However, we have learned from progress in gender representation that data is critical to improvement.
  • The “majority” will be actively included in DEI strategies at some point in their career journey, with different experiences increasingly acknowledged. A more holistic inclusion strategy will likely be adopted to complement the ongoing targeted initiatives for under-represented groups.

Download a copy of The World of Work 2024 by filling out the form now.  

How Generative AI is Impacting Personalised Learning and Development

How HR Teams are Embracing Technology to Change their Approach to Career Development and Learning Programmes

Over the past few years, Human Resources professionals have begun to embrace several technological tools to assist in both short and long-term objectives at work. While Artificial Intelligence (AI) has yet to be integrated into many HR plans, this has been the year for HR professionals to learn more about generative AI’s capabilities and the effects it could have in the near future.

As seen already at the end of 2023, the integration of generative artificial intelligence could begin to reshape HR learning programmes by offering a dynamic and personalised approach to employee development.

In this article, we will be looking at what effects AI may have on HR, with a particular focus on how it may affect learning and development programmes.

Additionally, we will explore the potential benefits and challenges for HR professionals seeking to create a future-ready workforce.

What is Generative AI?

Generative AI is a subset of artificial intelligence that, unlike other AI systems, can autonomously create content, including texts, audio, code, images, text, simulations, and video.

In Human Resources, generative AI revolutionises processes by offering personalised solutions, streamlining tasks, and enhancing the overall employee experience. We explored some ways that AI is changing HR in a previous article that you can read now for more general context on the new relationship between AI and HR.

Personalised Learning and Development in 2024

In the annual World of Work Trends Report 2024, one of the significant trends we identified was that there would be a shift in how HR professionals understood learning and career development programmes. That change would be a move towards a more personalised approach that would give employees more of an active and empowered role in advancing their careers, often through the use of digital and personal resources so that they can develop the competencies and skills needed for the future.

To make the employee experience of attaining new skills more individualised, many organisations are developing easily accessible and on-demand micro-learning tools to allow employees the opportunity to learn ‘just in time’ when needed while it can also be integrated into their other everyday tasks.

Generative AI could empower HR learning programs to move closer to the personalised learning approaches we noted in the World of Work Trends Report.

This tailored approach ensures that employees receive the most relevant and effective training, enhancing their skill development and overall job performance.

How Generative AI Tools Could Impact Learning and Development Programmes

  • Improving Personalised Learning Paths: AI in talent acquisition can be impressively useful,Generative AI algorithms can analyse individual employee insights, including learning preferences, strengths, and areas for improvement, to generate personalised learning paths. That work empowers HR learning programmes to move beyond one-size-fits-all approaches and move closer to the more individual training programmes that HR leaders hope to get.
  • AI-Powered Virtual Mentors and Coaches: Generative AI is already giving rise to virtual mentors and coaches that could provide real-time guidance and support to employees. These AI-driven mentors can answer questions, offer insights, and provide personalised feedback, creating a virtual learning environment that complements traditional mentoring programs. This approach ensures that employees have access to guidance whenever needed, fostering a culture of continuous improvement.
  • Improving Adaptive Learning Modules: Traditional training modules often follow a fixed structure, regardless of an individual employee’s learning speed and style. Generative AI can introduce adaptive learning modules that evolve based on an employee’s progress. By continuously assessing a learner’s comprehension and adjusting the difficulty level accordingly, HR professionals can optimise the learning experience and improve knowledge retention.
  • Gamification for Enhanced Engagement: Gamification has proven an effective strategy for boosting employees’ engagement in learning programs. Generative AI can take gamification to the next level by creating personalised game scenarios based on individual employee profiles. By integrating elements of competition, rewards, and social interaction, AI-driven gamification makes learning more enjoyable and motivates employees to participate actively in their development.

Challenges with Implementing Generative AI in Learning and Development Programmes

Generative AI in HR learning programs holds immense promise, but HR professionals must navigate potential challenges and ethical considerations. These include:

  • Ensuring data privacy.
  • Addressing algorithmic biases in learning recommendations.
  • Employee trust and adoption.
  • And maintaining a balance between automation and the human touch in the learning experience.

Ensuring Data Privacy

One of the most challenging aspects of implementing generative AI tools into an organisation’s strategy is the aspect of data privacy, especially as organisations are still relatively early in their adoption of AI tools.

As AI programmes rely heavily on collecting and analysing vast amounts of employee data to personalise learning experiences, HR professionals must establish robust data protection measures. HR leaders should ensure that they comply with data protection regulations by obtaining informed consent and adopting encryption protocols. These are essential steps to mitigate the risk of unauthorised access or misuse of sensitive employee and organisation information.

Mitigating Algorithmic Biases

It should be common knowledge that generative AI systems are not entirely unbiased. In fact, they are only as unbiased as the data they are trained on. HR professionals need to be vigilant about potential algorithmic biases in learning recommendations.

If the training data used to develop AI models contains biases, the algorithms may perpetuate or even exacerbate existing inequalities. Regular audits of algorithms, diverse and representative training datasets, and continuous monitoring for bias are crucial to ensure fair and equitable learning opportunities for all employees.

Employee Trust and Adoption

Introducing generative AI into HR learning programs may raise employee concerns about job security, privacy, or the perceived objectivity of AI-driven decisions. HR professionals must proactively address these concerns through transparent communication and educational initiatives.

Building trust in AI technologies requires demonstrating their value, emphasising their role as tools for empowerment rather than surveillance, and involving employees in the process to alleviate apprehensions and foster a positive reception.

Balancing Automation and Human Interaction

While the automation capabilities of generative AI can significantly enhance the efficiency of HR learning programs, it is imperative to strike a balance with human interaction. Employees still value the human touch in learning experiences, and specific aspects of development, such as mentorship and interpersonal skills, may be better served through direct human engagement.

HR teams should carefully design AI-driven learning initiatives to complement, rather than replace, the essential human element in the learning journey.

Final Thoughts: Became an employer of choice to embrace HR AI trends before your competition

Generative AI in HR represents a significant leap forward in redefining the employee experience. Organisations can harness AI’s power to streamline processes, enhance employee engagement, and contribute to their overall success.

They must do this by being aware of the ethical practices and staying attuned to the evolving landscape.

Organisations can begin to navigate this transformative journey in the hopes of creating and maintaining workplaces that thrive in the digital age. By joining Top Employers Instite you will access a library of HR AI best practise and anticipate all its trends. Get in touch for free today, become an employer of choice!

Best Practice | Addressing Staff Issues through Employee Experience Managers with Kaufland



Starting in 2018, certified Top Employer Kaufland began operating a network of employee experience managers across sites in Europe. These are trained HR liaison officers who work to address employee welfare issues and solve challenges that might be putting a drag on business or individual performance. In our latest best practice focus, we are focusing on what brought in these managers and how they’re changing the employee experience for Kaufland workers. 

This is just a snapshot of Kaufland’s innovative best practice; you can find the entire practice on our HR Best Practices database, which is exclusively available to Top Employers. Get inspiration and insight into the approach, challenges and learnings experienced by certified Top Employers. Access it now via the Top Employers Programme if you are certified, or learn more about it here!   

Why the practice was needed: 

It is challenging to keep an eye on employee engagement when an organisation like Kaufland has many employees scattered across many locations. For this reason, Kaufland introduced ‘employee experience managers’ (a Vertrauensperson, in German): a neutral, trustworthy, and independent liaison for all employees. 

How the practice was implemented: 

The primary objectives behind Kaufland’s practice of employee experience managers are: 

  • Anchoring of the corporate principles and leadership approach. 
  • Early detection of (potential) disputes. 
  • To better understand the atmosphere/mood among frontline employees. 
  • To provide support to employees in difficult situations. 

In the European locations where Kaufland’s employee experience managers are active, every employee can freely contact a dedicated employee experience manager and access contact details for other employee experience managers via a page on the company intranet, should they prefer to speak to someone specific. Each employee experience manager acts as a confidante for receiving confidential feedback. Employees may remain anonymous if they wish to report a sensitive issue. 

Employee experience manager responsibilities: 

 The main tasks of each employee experience manager at Kaufland are to: 

  • Attend stores daily: talk with employees about their jobs, work-related problems, the store environment, etc. 
  • Use employee feedback to identify work environment issues or business issues that could be improved. 
  • Assist employees in handling issues with co-workers or to tackle personal problems having an impact on their work. 
  • Improve employees’ perception of the company.  

The typical employee experience manager:  

  • has an HR background, 
  • is skilled in psychology, mentoring and communication. 

Kaufland offers special training, for instance, a mediation training course to support the work of the employee experience managers. 

Results 

Each employee experience manager has a target number of conversations to be held each month (approx. 300). The rationale behind this (as opposed to a target number of employees to speak with) is that sometimes, one employee may require several conversations to be had until their issue is resolved. 

As a result of the work of the employee experience managers, Kaufland has improved many of its operational and work-related issues based on employee feedback. 

How Employee Networks Have Become a Growing Practice for Progress in Diversity and Inclusion Efforts



By Miquel Calvert, Communications Manager Spain, Top Employers Institute 

In 2023, Diversity and Inclusion (D&I) networks, formed by employees who advise in areas such as equality, disability, generational coexistence, or LGTBIQ+, are on the rise in top organisations. The use of these employee networks in Spanish organisations is becoming more common, especially among Top Employers. In this article, we are looking deeper at four Spanish Top Employers, including Zurich, ACCIONA, Michelin, and ILUNION, who are excellent examples of organisations successfully implementing such networks. 

80% of Top Employers in Spain have consistently implemented these networks, 11% more than the average of certified organisations at the European level. Employee networks aim to identify the needs of all groups within the organisation and contribute to considering relevant perspectives and trends in Diversity and Inclusion in all Human Resources processes. 

D&I networks can be internal (e.g., women’s networks or employee resource groups) or external (forums on various D&I topics organised by specialised entities). 

“These diversity networks, in addition to contributing to a sense of belonging, help prevent situations of discrimination, incorporate inclusive perspectives, and improve people processes such as talent acquisition, leadership, work model, or organisational culture,” emphasises Massimo Begelle, Regional Manager at Top Employers Institute in Spain and Italy. 

These networks are integrated into the overall diversity and inclusion strategy, coordinated with other best practices such as diversity champions, who are volunteer employees acting as promoters of various diversities (46% of certified organisations already have them), or leadership training to serve as models for D&I (85% of companies). 

Zurich, ACCIONA, Michelin, and ILUNION are excellent examples of organisations that have successfully implemented such networks.

Read More: The Benefits of Crafting an Employee-Led Employer Branding Strategy 

Zurich: A Team of Volunteers for All Diversities 

At Zurich Insurance, they are clear: under the motto Brave, proud of their colours and because of this pride, they have developed a strategy based on the belief that a diverse team makes a difference. Following this premise, they are building an open company where all people are welcome, and the well-being of each individual is essential. 

As part of this ambition, the people at Zurich have created the Allies Programme, consisting of a team of volunteers from different collectives, ages, and backgrounds. They have created initiatives for many diversities in their organisation, focusing on four pillars of their inclusive attitude: Gender and Functional Diversity, Pride, and Intergenerational Dialogue. 

#IamYourAlly is the battle cry with which they want to be very close to those who need the support of the programme, openly highlighting situations of discrimination. In addition to being part of the decision-making on the D&I agenda, they regularly meet with the Management Committee to monitor initiatives. They also actively participate in various events, such as Pride Day, March 8th, or the awareness campaign on unconscious biases. Read More: Unleashing The Power of Employee Networks: Insights from Tata Consultancy Services UK & Ireland 

ACCIONA: Diversity Committees Representing All Collectives 

Placing people at the centre and contributing to real transformation is part of ACCIONA’s purpose. Therefore, PEOPLE is the global strategy they have outlined, integrating Diversity and Inclusion as a fundamental pillar and having internal networks to scale this commitment throughout the organisation. 13 Diversity and Inclusion Committees comprise the internal networks that drive best practices and connect people in business and countries. They are formed by groups of professionals representing all collectives and sharing the mission of collecting information from their environment and generating proposals and initiatives on Diversity, Equity, and Inclusion. While creating a sense of community and belonging, the committees promote an inclusive workplace aligned with the company’s purpose, values, and objectives.

Read More: Becoming LGBTQ+ Allies: Going Beyond DEI Initiatives for Pride Month 

ILUNION: Networks to Address the Needs of Different Collectives 

ILUNION is committed to diversity, demonstrating that it can be profitable and competitive while promoting diversity and inclusion in the workplace. 

At ILUNION, they work to promote the employment inclusion of people with disabilities and other vulnerable groups with specific needs related to their sexual orientation, gender, age, origin, etc. They are proud of their diversity, reflected in all company and business areas. 

Companies within ILUNION have Equality Plans that guarantee equal treatment and opportunities between women and men. Also, coinciding with the European Diversity Month in May, ILUNION joins the European initiative with various actions such as training, dissemination, and in-person events on different topics. 

They also coordinate with critical networks involved in diversity management, especially in the workplace. Among other actions, these networks identify the needs of collectives and assess how to address them within ILUNION with its policies and activities that directly impact the workforce and other external actions that contribute knowledge and help the diversity management network become increasingly knowledgeable and professional.  

Read More: How to Manage and Succeed with a Multigenerational Workforce 

Michelin’s Women Forward Network 

In Michelin Spain and Portugal, since 2007, they have been committed to diversity and inclusion as a vital element of the People policy, confirmed in 2010 with the signing of their first Equality Plan. 

In 2014, the Michelin Group launched the Women Forward network, in which women from all areas of the company participate, sharing experiences and leading initiatives, allowing the visibility of new ways to progress in the field of diversity and inclusion within Michelin: they have significantly increased the presence of women in industrial environments, female presence in management positions has advanced similarly, and they have simultaneously improved the culture and perception of diversity at all levels of the company. 

Similarly, as a leading company in the country’s industrial sector, they participate in external networks such as “Women and Engineering” and the “STEM Alliance for Female Talent,” where, together with other companies, they seek to attract young women to STEM studies to highlight the need for female talent in industrial environments. 

Read More: Recruit, Retain and Return – ‘3Rs’ for International Women’s Day 

The Era of Personalisation: Customising the Employee Experience at SAP India

By Billy Elliot, Regional Director for APAC, Top Employers Institute 

Today’s workplace culture is in the midst of an unparalleled era of personalised experiences. Employees, similar to customers, desire treatment that caters to their individual needs and preferences. This change has propelled employers to shift from a people-centric approach towards a more person-centric one. Undoubtedly, the pandemic profoundly impacted reshaping expectations, with many people reevaluating their priorities.  

Data from the 2023 Top Employers Institute Certification Programme shows a striking trend among the over 2 000 certified companies across 121 countries. Remarkably, 74% have updated their employee journeys to accommodate remote work dynamics—a 6% increase from the previous year. The Asia-Pacific (APAC) region is the most advanced in this regard, with 66% of Certified Top Employers having successfully implemented formal remote work options. 

As part of the 2023 Top Employers Inspire event, I had the pleasure of hosting a presentation about this topic by Rashmi Raghuraja, Senior HRBP Consultant/PMO to the Head of HR at SAP Labs India. SAP India stands out as a leader in creating tailored employee experiences. Rashmi shared how the company addresses its workforce’s personal needs to enhance the end-to-end employee experience.  

Read More: David Plink on Innovation & Leadership in a Rapidly Evolving World of Work  

The People Experience  

SAP India’s People Experience Programme was created “so we have an inclusive environment where people can be who they are. They don’t have to pretend or leave parts of themselves at home,” Rashmi explained. The programme has five foundational pillars to support that mission:   

  1. Pride: Fostering a sense of pride among employees, both in their association with the company and in their contributions to its success.  
  2. Purpose: Employees are encouraged to make connections between their daily tasks and the overarching company mission.  
  3. Innovation: Sustaining innovation through providing resources and platform tools employees can use to create and collaborate. 
  4. Appreciation: Each individual’s contributions are recognised as valuable to the company’s success.  
  5. Care: Genuine care and respect for employees is consistently demonstrated, bolstering a sense of belonging and support.  

 Read More: Case Study | JTI’s Candidate Survey 

Pledge to Flex 

Providing autonomy over individual work schedules and habits was a priority as the company assessed its employee journey. “We have a real commitment to offering a flexible and trust-based work schedule,” said Rashmi. Feedback indicates they have successfully done so. The 2023 SAP Future of Work Trend report revealed a whopping 77% of SAP employees feel empowered to determine when and where they perform their tasks.  

They achieved such a high level of success by forming a group of employees to facilitate the transition, the Change Ambassadors Community. This group functioned as a guiding force, coaching managers and teams as they navigated the shift towards flexible work arrangements. Rashmi described the HR team’s thought process, “We realised early on that this is going to be a journey of not just a few weeks or months. It’s going to take years. We wanted to bring our employees along on the journey and have a bottom-up approach.” Pilot programmes and continuous feedback loops kept stakeholders engaged and enabled adjustments.  

Read More: Personalisation in 2023: How the Employee Experience Will Be Impacted by Increasing Personalisation at Work across Asia-Pacific 

People Unplugged 

Establishing a foundation of transparency and understanding within the company’s workforce was the motivation behind the People Unplugged Programme. Rashmi elaborated on this mission, “We wanted to have authentic conversations with leaders and offer a platform to debate, ideate, and collect feedback.” The first initiative was a six-part conversation series that engaged employees with company leaders.  

All employees were invited to participate in these conversations featuring sensitive topics like performance management. Strikingly, 4,000 employees across India participated. These sessions were an opportunity to engage in genuine discourse to shed light on why the organisation did certain things and potentially pave the way towards something new. Ultimately, this series underscored SAP India’s commitment to creating a workplace culture that values open dialogue, mutual respect, and collective growth.  

Download Now: Inspiring HR Practices from Asia-Pacific’s Top Employers 

Career Canvas 

In the wake of transitioning back to business as usual after the pandemic, the need to assist employees with the adjustment became evident. “One of the things we heard often was that people were feeling lost as they came back. They knew about different programmes, platforms, and tools but not how to find them,” Rashmi explained.  

To address this concern, a series of brainstorming sessions were organised. These sessions included employees representing a variety of roles and career stages. The primary objective was to understand any gaps in support and identify what resources might be helpful.  

Through this process, recurring themes were identified and served as focal points for taking action. As a result, two programmes were created: 

  1. The Inspire Talk Series is a forum for insightful discussions,  
  2. The Career Mentoring Programme supports individuals feeling indecisive about their career path.  

To conclude the presentation, Rashmi emphasised that SAP India focuses on providing their employees with the best possible workplace. She quoted author Jacob Morgan’s book The Employee Experience Advantage to emphasise her point, “In a world where money is no longer the primary motivating factor for employees, focusing on the employee experience is the most promising competitive advantage that organisations can create.”  

Check out Rashmi’s full presentation to hear more about SAP India’s innovative programmes and the organisation’s plans for new initiatives in the near future.  

  

Best Practice | Stay Interviews at BAT

In this blog post, we will discussing how BAT improve their workplace culture and retention strategy by gaining employee insights through stay interviews.

What are Stay Interviews

While it is traditional for organisations to have exit interviews, many companies realise there is a need to conduct stay interviews. Stay interviews are a proactive and structured approach to engage with current employees and gain insight into their job satisfaction, career aspirations, and overall experience within the company. Where exit interviews are reactive, stay interviews are a proactive approach to assessing the needs of employees while they are still within the organisation.

How BAT established stay interviews:

In the APMEA West region (Middle East, North Africa, Caucasus, Central Asia and Pakistan), BAT recently established stay interviews with their employees to help with retention and focus on customised, individualised, and purposeful interventions for employees instead of a ‘one size fits all’ strategy.

The primary objectives of stay interviews include:

  • Identifying factors that contribute to employee retention.
  • Understanding individual motivations and needs.
  • Addressing potential concerns or dissatisfaction before they lead to turnover.
  • Aligning employees’ goals with the company’s objectives.
  • Tailoring retention strategies to foster a more positive and fulfilling work environment.

This is just a snapshot of BAT’s innovative best practices; you can find the entire practice on our HR Best Practices database, which is exclusively available to Top Employers. Get inspiration and insight into the approach, challenges and learnings experienced by certified Top Employers. Access it now via the Top Employers Programme if you are certified or learn more about our HR best practice library.

Why the stay interview practice was needed

BAT sees stay interviews as necessary for their organisation’s talent management strategy. The interviews provide a proactive and insightful approach to employee retention, allowing the organisation to understand their existing workforce’s unique needs, motivations, and concerns.

By engaging in open and candid conversations with employees about their experiences, career aspirations, and overall job satisfaction, BAT can identify potential issues and opportunities for improvement before those issues escalate into reasons for departure. Stay interviews not only demonstrate their commitment to employee wellbeing and growth but also enable the customisation of retention strategies that resonate with each employee.

BAT’s main focus was a targeted approach, mainly focusing on their key talents, employees sitting in critical roles, and women; this was in line with the turnover trends and likely personas to leave the organisation, as the organisation had observed in the last few years.

Their strategy and subsequent practice were born out of numerous brainstorming sessions in the HR team aimed at curbing attrition rates within BAT’s APMEA West region. Over the past three years, this region has witnessed an upward trend in attrition, mirroring prevailing patterns across diverse industries and markets.

To effectively tackle this challenge, BAT developed and deployed a proactive measure to understand employee sentiments – what it would take to leave the organisation and what they appreciate in the organisation so that BAT could focus on elevating and building on those initiatives.

How stay inteviews were implemented:

BAT conducted external research to see what cutting-edge practices were available externally in the era of “great attrition” to foster employee retention and engagement and found that stay interviews were highlighted by many other researchers and top-tier businesses globally. They broke down the process into four steps.

Step 1: For BAT, building complete awareness of the stay interviews concept for their HR teams across the region was critical, including upskilling sessions to explain the practice and how to conduct meaningful and targeted stay interview sessions for different personas.

Step 2: The second step was a region-wide upskilling session for all their line managers run by the Area Talent Team to ensure the same messaging and level of understanding was provided for all line managers conducting the stay interviews with their direct reports.

Step 3: The third step was to share the standardised stay interview templates, questions with all line managers, and online self-learning tools for additional content.

Step 4: The fourth step was to gather all the stay interview information and to begin a complete analysis to ensure consistency of findings. This analysis was done by the to commence by the Area Talent Team.

Stay interviews results:

Stay interviews allowed BAT to take a deep dive into what drives employee corporate purpose and contributes to fostering the best workplace to develop and build their careers. Overwhelmingly, the organisation saw that there were three main reasons employees chose to stay with BAT:

  1. Challenging work that allows them to grow both personally and professionally.
  2. A feeling of camaraderie and support, providing employees with a like-minded circle to work within.
  3. Learning opportunities provided by BAT to finesse functional mastery and leadership skills to deal with constant change and speed.

Final Thoughts: BAT’s stay interviews, a new way to listen to their employees.

Understanding employee experiences is critical to helping an organisation thrive and keeping valuable talent. If you want to read more about BAT’s practice and get a complete insight into the approach, challenges and learnings.

Access it now via the Top Employers Programme if you are certified, or learn how to became an employer of choice.