Best practice ethical AI: Our Top Employers in action

Our new whitepaper “Ethical AI in the world of work: A framework for success” explores the key role of ethical AI in the workplace.

While AI is increasingly being implemented in talent acquisition, this whitepaper emphasizes HR’s vital role in its implementation and includes our ethical AI framework, which must always rest on three pillars:

  • AI decisions should be human-centric.
  • Considerations must be evidence-backed.
  • A long-term lens should be applied to its use, benefits and costs.

The whitepaper shows how Top Employer organisations from around the world are already harnessing AI’s potential effectively with impressive results.

To download the whitepaper, click here.

Human-centric

Accenture Poland, for example, has used AI to help promote employee connection and engagement. Through their initiative ‘Change @ Work,’ they developed an AI tool called ‘Remesh,’ which allows for real-time input from their 250 employees. Its human-centric approach demonstrates how AI can increase a sense of community and improve employee satisfaction.

The South African Breweries demonstrates ethical AI through a collaborative approach between a diverse team of stakeholders and different perspectives when assessing, implementing and managing AI tools.

Evidence-backed

Airbus has embraced AI as a key strategic partner in their organisation. Since 2023, new AI tools suggested by employees are carefully assessed by a Trustworthy AI Steering Committee to ensure they are implemented responsibly. This shows why it’s essential to have transparent AI and for key stakeholders and HR professionals to be involved from the beginning.

JTI Switzerland introduced an AI-powered HR assistant called ‘Ayumi’ in early 2024. Before launching it across the organisation, though, their HR team piloted the tool and used it in their daily tasks. This early testing meant they could collect feedback and develop relevant training materials for colleagues.

Virtusa Corporation committed to an 18-month long HR digital transformation by integrating all their HR processes into one platform to drive the improve employee experience. It has shown how AI can successfully create a smoother and more supportive environment for employees by making sure technology suits both theirs and the organisation’s needs.

Long Term Lens

The impact of AI on Verisure’s UK people practices and DEI efforts has been extremely positive. The business noticed the pitfalls of using gendered language in job adverts that could stop women from applying. To address this bias, it began using AI to improve the hiring process and promote equal opportunities for all candidates.

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Our Top Employers report ‘Ethical AI in the world of work: A framework for success,’ demonstrates how AI can drive business success while respecting employees and contributing to the wider society. The practical examples explored show that with thoughtful and careful implementation, all businesses are capable of harnessing AI’s potential to create more collaborative, inclusive and transparent workplaces.

To download the whitepaper, click here.

Ethical AI in the world of work: A framework for success

The use of AI in the world of work is full of both opportunities and challenges.

It has been one of the critical drivers of change in 2024 – and its impact will be just as substantial in 2025. Organisations that harness the benefits of AI will enjoy faster product innovation, agile business models, increased profitability and improved customer experience. However, its introduction is also bringing many challenges, the most obvious of which is the impact on the workforce, with some jobs becoming obsolete and fears on an adverse impact on career paths.

The question that many business leaders are asking themselves is: How can AI be leveraged to drive business success in a way that is respectful to employees and responsible to society overall? And how can it help the future workforce realise its career potential?

This whitepaper therefore looks how to adopt an ethical approach to AI to drive business success, considers HR’s role in bringing this alive and introduces our Top Employers Institute Framework for its successful implementation.

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Our Ethical AI Framework is built on three pillars.

  • AI decisions should be human-centric. This means that the needs of individual employees are considered alongside the business opportunities that new technologies provide.
  • AI must be evidence-backed. There needs to be a clear visibility on the way AI tools function, given the rapid evolution of technology.
  • Use a long-term lens. The use, benefits, and costs of AI should be evaluated with a long-term perspective, acknowledging that their full impact, including unforeseen consequences, may only become apparent over time.

In this whitepaper, we will not only outline what it means to leverage AI ethically, but also provide some examples of Top Employer organisations that are already applying these values. These include Accenture Poland, The South African Breweries, Airbus, JTI Switzerland and Virtusa Corporation.

Discover all the insights by downloading the report via our form