The use of AI in the world of work is full of both opportunities and challenges.
It has been one of the critical drivers of change in 2024 – and its impact will be just as substantial in 2025. Organisations that harness the benefits of AI will enjoy faster product innovation, agile business models, increased profitability and improved customer experience. However, its introduction is also bringing many challenges, the most obvious of which is the impact on the workforce, with some jobs becoming obsolete and fears on an adverse impact on career paths.
The question that many business leaders are asking themselves is: How can AI be leveraged to drive business success in a way that is respectful to employees and responsible to society overall? And how can it help the future workforce realise its career potential?
This whitepaper therefore looks how to adopt an ethical approach to AI to drive business success, considers HR’s role in bringing this alive and introduces our Top Employers Institute Framework for its successful implementation.
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Our Ethical AI Framework is built on three pillars.
- AI decisions should be human-centric. This means that the needs of individual employees are considered alongside the business opportunities that new technologies provide.
- AI must be evidence-backed. There needs to be a clear visibility on the way AI tools function, given the rapid evolution of technology.
- Use a long-term lens. The use, benefits, and costs of AI should be evaluated with a long-term perspective, acknowledging that their full impact, including unforeseen consequences, may only become apparent over time.
In this whitepaper, we will not only outline what it means to leverage AI ethically, but also provide some examples of Top Employer organisations that are already applying these values. These include Accenture Poland, The South African Breweries, Airbus, JTI Switzerland and Virtusa Corporation.
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