In this blog post, we will discussing how BAT improve their workplace culture and retention strategy by gaining employee insights through stay interviews.
What are Stay Interviews
While it is traditional for organisations to have exit interviews, many companies realise there is a need to conduct stay interviews. Stay interviews are a proactive and structured approach to engage with current employees and gain insight into their job satisfaction, career aspirations, and overall experience within the company. Where exit interviews are reactive, stay interviews are a proactive approach to assessing the needs of employees while they are still within the organisation.
How BAT established stay interviews:
In the APMEA West region (Middle East, North Africa, Caucasus, Central Asia and Pakistan), BAT recently established stay interviews with their employees to help with retention and focus on customised, individualised, and purposeful interventions for employees instead of a ‘one size fits all’ strategy.
The primary objectives of stay interviews include:
Identifying factors that contribute to employee retention.
Understanding individual motivations and needs.
Addressing potential concerns or dissatisfaction before they lead to turnover.
Aligning employees’ goals with the company’s objectives.
Tailoring retention strategies to foster a more positive and fulfilling work environment.
This is just a snapshot of BAT’s innovative best practices; you can find the entire practice on our HR Best Practices database, which is exclusively available to Top Employers. Get inspiration and insight into the approach, challenges and learnings experienced by certified Top Employers. Access it now via the Top Employers Programme if you are certified or learn more about our HR best practice library.
Why the stay interview practice was needed
BAT sees stay interviews as necessary for their organisation’s talent management strategy. The interviews provide a proactive and insightful approach to employee retention, allowing the organisation to understand their existing workforce’s unique needs, motivations, and concerns.
By engaging in open and candid conversations with employees about their experiences, career aspirations, and overall job satisfaction, BAT can identify potential issues and opportunities for improvement before those issues escalate into reasons for departure. Stay interviews not only demonstrate their commitment to employee wellbeing and growth but also enable the customisation of retention strategies that resonate with each employee.
BAT’s main focus was a targeted approach, mainly focusing on their key talents, employees sitting in critical roles, and women; this was in line with the turnover trends and likely personas to leave the organisation, as the organisation had observed in the last few years.
Their strategy and subsequent practice were born out of numerous brainstorming sessions in the HR team aimed at curbing attrition rates within BAT’s APMEA West region. Over the past three years, this region has witnessed an upward trend in attrition, mirroring prevailing patterns across diverse industries and markets.
To effectively tackle this challenge, BAT developed and deployed a proactive measure to understand employee sentiments – what it would take to leave the organisation and what they appreciate in the organisation so that BAT could focus on elevating and building on those initiatives.
How stay inteviews were implemented:
BAT conducted external research to see what cutting-edge practices were available externally in the era of “great attrition” to foster employee retention and engagement and found that stay interviews were highlighted by many other researchers and top-tier businesses globally. They broke down the process into four steps.
Step 1: For BAT, building complete awareness of the stay interviews concept for their HR teams across the region was critical, including upskilling sessions to explain the practice and how to conduct meaningful and targeted stay interview sessions for different personas.
Step 2: The second step was a region-wide upskilling session for all their line managers run by the Area Talent Team to ensure the same messaging and level of understanding was provided for all line managers conducting the stay interviews with their direct reports.
Step 3: The third step was to share the standardised stay interview templates, questions with all line managers, and online self-learning tools for additional content.
Step 4: The fourth step was to gather all the stay interview information and to begin a complete analysis to ensure consistency of findings. This analysis was done by the to commence by the Area Talent Team.
Stay interviews results:
Stay interviews allowed BAT to take a deep dive into what drives employee corporate purpose and contributes to fostering the best workplace to develop and build their careers. Overwhelmingly, the organisation saw that there were three main reasons employees chose to stay with BAT:
Challenging work that allows them to grow both personally and professionally.
A feeling of camaraderie and support, providing employees with a like-minded circle to work within.
Learning opportunities provided by BAT to finesse functional mastery and leadership skills to deal with constant change and speed.
Final Thoughts: BAT’s stay interviews, a new way to listen to their employees.
Understanding employee experiences is critical to helping an organisation thrive and keeping valuable talent. If you want to read more about BAT’s practice and get a complete insight into the approach, challenges and learnings.
Access it now via the Top Employers Programme if you are certified, or learn how to became an employer of choice.
Personalisation in 2023: How the Employee Experience Will Be Impacted by Increasing Personalisation at Work across Asia-Pacific
“What we realised is that we can’t design a programme without involving our employees. All of our organisations’ initiatives are crafted in partnership with our employees,” said Rashmi Raghuraja, Senior HR Consultant at SAP India, during one of our Top Employers Inspire sessions.
This partnership with employees in crafting employee experiences is synonymous with achieving a more personalised approach. This particular trend of involving employee groups in the design of the organisation and work can be seen in 87.6% of Top Employers in the Asia-Pacific region. In 2023, companies of all sizes are actively competing to not only attract and retain top talent but also to cultivate a work culture that empowers employees to unleash their full potential, and this is synonymous with the emphasis on involving employees in shaping their experiences.
Recognising that employees are the heart of any successful company, businesses are embracing a collaborative approach to work. The inclusion of employees in shaping various initiatives not only boosts engagement but also results in a more compelling and meaningful work environment. While competitive salaries and benefits remain fundamental, the emphasis is now on fostering a culture of co-creation, where employees feel valued and have a sense of ownership in the organisation’s progress. This paradigm shift marks a critical evolution in the way companies view their workforce, placing employee well-being and fulfilment at the core of their strategies.
A Paradigm Shift in the Post-Pandemic Workplace
In the post-pandemic world, a period of reflection has allowed employees to identify what truly matters to them. In response, employers have been compelled to become increasingly innovative in their efforts to attract, develop, and retain their top talent. As the employee experience takes centre stage as a critical differentiator, personalisation emerges as the key to its success.
Notably, one of the most significant trends in the APAC region is the substantial growth in employee involvement in engagement action plans, rising to an impressive 84% compared to 75% in the previous year (2022). This means that employees are actively participating in the development of action plans through engagement in employee focus groups and sounding boards. Moreover, they are regularly consulted to ensure alignment on progress and ensure the plans’ effectiveness and relevance to their needs and aspirations.
This trend underlines the growing importance of involving employees insights in decision-making processes. In doing so, organisations in the APAC region are striving to create a work environment that truly resonates with and supports their valued employees.
Personalising the employee experience means understanding and catering to the unique needs, preferences, and aspirations of each employee. It involves tailoring well-being, training and development opportunities, work environment, and work-life balance to suit the individual. As observed in the World of Work Trends Report 2023, personalisation has become a necessity for organisations that want to create a productive workforce. And the role of digital and technology cannot be understated as it uses intuitive tech to personalise the experience. Our research among Top Employers worldwide shows that the Asia Pacific is leading the way in digital personalisation, with significantly wider implementation of practices, compared to the rest of the world.
What are the benefits of emphasising personalisation at work?
The personalisation of consumer needs has been a challenge for organisations for some years, and now employees expect to be treated as “internal” customers. The rise of individual employee needs will have much further to run in 2023 – what has been until now been “people-centric” will become “person-centric”. As such, organisations have been able to see a positive relationship between this personalisation and their employees ‘ experience of work.
We’ve seen a couple of examples of some of our Top Employers in Asia using personalisation to great effect in the workplace:
Global and Regional Asia-Pacific Top Employer Tata Consultancy Services (TCS), for example, created a platform called Xcelerate – a career guidance management platform that generates a personalised learning path based on an employee’s current skill sets and desired career trajectory. The platform provides career insights, including learning paths of employees in desired roles, competency gap analysis, and engagement indexes.
SABIC, certified as a regional APAC Top Employer, uses a platform called Percipio that uses AI to personalise the learning experience of employees, as well as improve the individuals’ efficiency and effectiveness of the learning process.
Top Employers are not personalising employee experience just for the sake of it. Personalising the employee experience offers a diverse array of benefits that span various aspects of the organisation:
Personalisation helps organisations create a positive work culture. By prioritising the unique needs of each individual employee, organisations foster a culture of belonging and inclusivity. Organisations that personalise their employees ‘ well-being and communication efforts will be able to see a noticeable improvement in their overall company culture. That is because employees who feel seen and appreciated are more likely to stay with the organisation and refer others to join. This can help reduce turnover and recruitment costs while also improving the quality of candidates. Employee involvement plays a pivotal role in personalisation, as the more involved an employee is, the more personalisation can be tailored to certain programs. There has been a noticeable trend among Top Employers in the APAC region, who have 72% of employees involved in designing well-being initiatives, as opposed to 58% in 2022. This trend reflects the growing emphasis on personalisation in the workplace, as organisations recognise its positive impact on employee satisfaction, wellness, and retention.
Another benefit of personalisation is increased employee engagemen This is especially important as many organisations struggle to keep engagement rates high as they find new ways of working after the upheaval of the COVID-19 global pandemic. Prioritising employee experience is relevant for all companies because when employees feel seen, heard, and valued, they are more likely to be invested in their work and the organisation. Engaged employees are also more likely to be motivated, productive, and willing to go above and beyond for the company. This can lead to higher quality work, increased attraction of new employees, and increased retention of talented employees for prolonged periods.
However, it’s concerning that less than 50% of Top Employers in the Asia-Pacific have an employee listening strategy in place, despite its crucial role in fostering a culture of openness, trust, and employee empowerment. Implementing an effective employee listening strategy is essential for organisations to understand their employees’ needs, concerns, and aspirations, enabling them to make informed decisions, boost engagement, and drive long-term success.
Another benefit of personalisation is improved performance management. Personalised feedback and coaching can help employees identify areas for growth and development, leading to improved job satisfaction and career growth. By personalising training and development opportunities, organisations can also help employees acquire the skills they need to succeed in their roles, leading to improved job performance. This is seen as an important factor for Top Employers in Asia, where 83% of Top Employers’ performance management approach allows for variation in philosophy, process, and timing to cater to the needs of different target audiences and/or business needs – recognising the need for personalisation of performance management.
Lastly, another benefit of personalisation is an improved sense of autonomy for the employee. Personalising an employee’s ability to choose where they work from, whether that is fully from home, always in the office, or hybrid, allows employees to feel that their organisations trust them to do their best work. That feeling of trust is important as it allows employees to feel as though they are not only a part of a company but rather that they are a trusted member of the organisation. Additionally, allowing employees to personalise their work schedule gives employees a chance to work when they are at their best rather than the traditional 9-5.
What makes for a great personalised experience for employees?
When it comes to increasing personalisation at work, we can see that certified Top Employers are leading the pack. If we look at how Top Employers personalise the employee experience, the answer is clear. They embrace conversations with employees and allow them to choose and shape their experiences. Personalisation is used most prominently in the evolution of flexible working practices, including remote and hybrid working, in Top Employers’ offerings in well-being, compensation & benefits initiatives. And in the development processes, especially careers, onboarding, and leadership development.
The growing availability of a highly digital employee experience creates the opportunity for a far greater degree of personalisation. This personalisation does not need to start from when the employee is hired, but for many organisations, it can incorporate personalisation from the talent attraction stage.
How technology and digital tools can assist in personalising the employee experience
The widespread use of technology is being put at the service of employees, with the data it provides used to act and improve each employee’s experience. IT systems used by organisations must be designed around the needs of employees if it is to contribute positively to their experience. In 2023, 89% of Top Employers in Asia Pacific conduct regular assessments of HR technology (compared to 83% globally), and 83% of Top Employers in APAC are personalising their HR technology (compared to 78% globally). There should be regular assessments of HR technology to make sure that any features that remain unused or do not contribute to the user experience are removed, with employees given the power to self-manage, control, and edit their environment based on their preferences.
Technology is being leveraged to collect and analyse data, enabling organisations to act and enhance each employee’s journey. Top Employer SABIC exemplifies this by utilising AI to create personalised HR technology experiences. To learn more about how SABIC uses AI to optimise employee experiences, check out the dedicated article on this topic.
While technology and digital HR are key drivers of personalisation, neither of them provides a guarantee of a great personalised employee experience. Organisations and their leaders, along with individual employees, will still need to define a clear vision for the role of digital HR for the whole organisation. We can already see this for certified Top Employers as 78% of them have a vision of the role of digital HR in the overall employee experience.
When the vision and direction are clear, the hard work on the employee experience begins. Organisations will need to go through the employee’s entire journey map, from the latter’s perspective. In 2023, we will see a commitment to detailed employee journey mapping in order to leverage the employee experience.
Employee journey mapping is a valuable tool for continuous improvement. It highlights all the touchpoints and experiences an employee will go through, designed from their subjective experience, alongside the information the organisation collects from various channels. The aim is to trigger a process of continuous improvement at every stage and across an employee’s digital and non-digital experience.
How Top Employers around the world are prioritising digital personalisation
Our research among certified Top Employers worldwide shows that the Asia Pacific and Middle East regions are leading the way in digital personalisation, with significantly wider implementation of practices, compared to the rest of the world. This fits with other more widely available data showing an accelerated investment in digitalisation when compared globally.
There have been two factors at work here. Firstly, in the drive to mitigate the adverse impacts of the pandemic, many businesses adopted digital technologies rapidly, effectively creating a digital “Big Bang”. Secondly, for a young and tech-savvy workforce, the expectation of a flexible and personalised digital experience has become a priority for their everyday employee experience.
Final Thoughts
Personalising the employee experience will be crucial for organisations worldwide in 2023. It helps create a happy and engaged workforce, a positive work culture, and improved performance management. Organisations that invest in personalisation will have a better chance of attracting and retaining top talent, driving innovation, and achieving long-term success. In 2023, the Asia-Pacific region will witness a surge in personalising the employee experience, with certified Top Employers leading the way in embracing collaborative approaches and involving employees in shaping initiatives. Leveraging digital technologies, such as AI-driven solutions, companies like Tata Consultancy Services and SABIC are tailoring learning paths and optimising HR technology to cater to individual needs.
This employee-centric approach yields benefits like a positive work culture, increased engagement, improved performance management, and a sense of autonomy. To succeed in this transformative era, organisations must define a clear vision for digital HR’s role and focus on detailed employee journey mapping for continuous improvement.
The Transformative Power of Applied Artificial Intelligence
How it is Impacting Decision Making in the Workplace
The world of work is constantly being moulded by new technologies and changing demands from employees and employers. Artificial Intelligence is one of the latest and possibly, most impactful technologies shifting the global landscape.
As AI systems become increasingly more common in production lines, offices, prediction models and workplace decisions, it is critical to explore how adopting AI will impact economic activity and professional lives.
Defining Artificial Intelligence
You no longer need to be a data scientist to engage with complex data. The term applied AI is everywhere, and it can be easy to forget what it encompasses with all the new rhetoric we’re encountering.
As such, this article should define the term used throughout the piece. Applied AI involves all the activities that underlie AI’s operationalisation from experimentation to production, including enabling computers and computer-controlled robots to execute tasks. What is most interesting for business leaders and employees is how AI will be used at work and the impact on human labour and human workers.
Artificial Intelligence in the Workplace
A recent global survey by McKinsey found that more than half of the respondents were beginning to implement AI in at least one of their business units. In that same study, nearly two-thirds of respondents expected their organisations to increase investments in AI over the next few years.
Applied AI is a powerful tool for organisations to improve their business practices. One of the more apparent areas for businesses to begin integrating AI in the workplace is using it to aid decision-making.
Applied Artificial Intelligence for Decision Making
Organisations have largely left the decision-making to the judgement of management judgement. However, in recent years, organisations have been increasingly interested in implementing data to aid decision-making.
Still, AI allows leaders and decision-makers to reimagine how they manage processes, how to use AI for talent acquisition, and organisational structures, but how is it reshaping how organisations operate?
Five Ways that Applied Artificial Intelligence is Reshaping Decision Making
Enhanced Data Analysis:
One of the primary ways applied AI transforms decision-making is by enhancing an organisation’s data analysis capabilities. With the ever-growing data available to businesses, traditional data processing and analysis methods have become inadequate. In an earlier HR analytics article this year, we examined how organisations impacted employee experiences. Still, as we have seen, the development of AI redefine what business can do with the large amounts of data they have.
With human assistance, applied AI algorithms and artificial intelligence tools can swiftly analyse vast amounts of data, extracting valuable patterns, key business metrics, trends, and correlations that would be difficult or time-consuming for humans to identify. It also removes some of the natural human biases and human errors found during analyses. It empowers decision-makers with comprehensive and accurate insights, enabling them to make informed choices backed by data-driven evidence.
Automation and Efficiency
Decision-making often involves repetitive tasks that consume valuable time and resources. Applied AI offers automation capabilities that streamline these processes, freeing human resources for more strategic and creative endeavours as complex data becomes easier to understand. AI-powered systems can handle routine tasks precisely and quickly, from data and information security to data collection and analysis to generate reports and recommendations.
AI’s big data insights improve overall efficiency and reduce the margin for human error, ensuring more reliable and consistent decision-making. It also allows human intelligence to support making decisions more efficiently as AI takes on the more mundane tasks.
Predictive Analysis
Applied AI empowers decision-makers with predictive analytics, enabling them to anticipate future outcomes and make proactive decisions. By leveraging historical data and machine learning algorithms, businesses can predict employee and customer behaviour, market trends, and potential risks. This capability allows organisations to stay ahead of the curve, adapt to changing circumstances, and capitalise on emerging opportunities. Predictive analytics supported by applied AI brings a competitive advantage by reducing uncertainty and enabling agile decision-making.
Risk Management and Compliance
Applied AI is also making significant strides in risk management and compliance. By analysing substantial amounts of data and identifying patterns, AI systems can flag potential risks, anomalies, or compliance violations. This proactive approach mitigates risks and ensures that organisations adhere to regulations and ethical standards. AI-powered tools can continuously monitor and assess data, providing decision-makers with real-time insights and alerts to support risk mitigation strategies.
Personalised Decision Support
Every decision-maker has unique preferences, biases, and decision-making styles. Applied AI can provide personalised decision support by understanding individual patterns and adapting to specific needs. AI-powered systems can learn from previous decisions and tailor recommendations to align with the decision-makers objectives and constraints. This level of personalisation empowers individuals to make decisions that align with their strategic vision while considering a broader range of relevant factors.
Considerations Organisations Need to Make as they Implement Artificial intelligence in the Workplace
Artificial intelligence in the workplace can provide big data insights for organisations. In contrast, the integration of artificial intelligence in decision-making processes has the potential to revolutionise how organisations operate and achieve their business objectives. Applied AI offers powerful tools and capabilities to enhance efficiency, improve accuracy, and unlock valuable insights. However, as organisations embrace this transformative technology, it is crucial to consider certain factors to ensure successful implementation and maximise the benefits.
These considerations include, but are not limited to:
Clearly Define Objectives
Before integrating applied AI into decision-making processes, organisations must clearly define their objectives, and this involves identifying the specific challenges or areas where AI can provide the most value. Whether optimising supply chain operations, improving customer experience, or enhancing risk management, organisations must align AI initiatives with their strategic goals. Defining clear objectives will enable focused implementation and ensure that AI solutions address the most critical decision-making needs.
Ethical and Legal Considerations
AI applications raise important ethical and legal considerations that organisations must carefully address. Decision-makers must ensure that the data used for training AI tools and AI technologies are obtained ethically and that privacy rights and data protection regulations are respected. Additionally, organisations must consider the potential biases and unintended consequences that AI algorithms might introduce into decision-making processes. Regular monitoring and evaluation of AI systems can help identify and mitigate biases or discriminatory outcomes, ensuring fairness and transparency in decision-making.
Human and Artificial Intelligence Collaboration
Applied AI is not meant to replace human decision-makers but augment their capabilities. Organisations should establish a framework for effective human-AI collaboration to leverage both strengths. It is essential to foster an organisational culture that encourages employees to embrace AI as a valuable tool and provides the necessary training to understand and work alongside AI systems. Clear communication channels and well-defined roles between humans and AI will enable seamless collaboration and ensure that AI-driven insights are effectively integrated into decision-making.
Continuous Monitoring and Evaluation
Integrating applied AI in decision-making is an ongoing process that requires continuous monitoring and evaluation. Organisations should establish mechanisms to assess the performance and effectiveness of AI systems regularly. This involves monitoring key metrics, evaluating the impact of AI-driven decisions, and gathering user feedback. Continuous improvement and adaptation based on real-world feedback will help refine AI models and generative AI tools to enhance decision-making outcomes and uncover opportunities for further optimisation.
Scalability and Flexibility
Organisations should consider the scalability and flexibility of AI solutions when incorporating them into decision-making processes. As the needs of the business evolve, the applied AI infrastructure should be able to adapt and accommodate new requirements. One example may involve selecting AI technologies that can easily integrate with existing systems or investing in scalable cloud-based solutions.
Final Thoughts
Applied artificial intelligence is revolutionising decision-making in the workplace by augmenting human capabilities, enhancing data analysis, enabling predictive analytics, streamlining processes, and offering personalised support. In addition, artificial intelligence in the workplace can be used to turn complex data into something that a larger group of people can understand.
The implementation of artificial intelligence does not mean the elimination of human workers, human intelligence, or human creativity. On the contrary, if used correctly, artificial intelligence should provide valuable insights, minimise repetitive tasks, assist in an employee’s personal development and, with evidence-based reasoning uncovered, make work more efficient. As a result, organisations that carefully embrace AI tools have the opportunity to create a new modern workforce without making employees fearful of machine learning causing job losses.
How HR Analytics is Changing the Everyday Employee Experience in 2023
There seems to be a new term every few weeks in the people practices space. The latest one seems to consider the term of quiet quitting, while we are not looking at quiet quitting in this article, we are looking at something that is often seen as the cause of quiet quitting – and that is the importance of employee experience. Alongside that we are focusing on how HR analytics can make decisions affecting employee experience better for everyone.
As an organisation concerned with their employees, one of the primary responsibilities is to ensure that they have a positive experience while working. This is often referred to as employee experience, and it is becoming an increasingly important factor in the success of businesses today.
The importance of prioritising employee experience, beyond the trends, is also to improve productivity, reduce turnover, and enhance satisfaction. However, with so many factors contributing to employee experience, it can be challenging to know where to focus your efforts. This is where HR analytics can be useful. In this article, we will explore how HR analytics can be used to prioritise employee experience and improve overall organisational performance.
What is Employee Experience?
Employee experience refers to the sum of an employee’s interactions and perceptions of their workplace. It includes everything from the work environment to company culture, management style, benefits and compensation, and overall job satisfaction. When employees have a positive experience, they are more likely to be engaged, productive, and committed to their jobs.
What are HR Analytics?
HR analytics is the practice of using data to inform HR decision making. It involves gathering, analysing, and interpreting data related to HR metrics, such as employee engagement, turnover rates, and compensation, to help organisations make more informed decisions. Organisations can identify trends and patterns using HR analytics, and by use this information to make data-driven decisions that can have a significant impact on employee experience.
Why is Prioritising Employee Experience Important?
There are several reasons why prioritising employee experience is critical for the success of any business. Here are just a few:
Increased Productivity
When employees have a positive experience, they are more likely to be engaged and motivated, which leads to increased productivity. In fact, a many studies have found that highly engaged teams are more productive than their less-engaged counterparts.
Reduced Turnover
When employees have a positive experience, they are less likely to leave their jobs, which can save a company significant time and money on recruitment and training costs.
Improved Brand Reputation
Companies that prioritize employee experience often have a better reputation in the market, which can help attract and retain customers, as well as top talent.
Why Use HR Analytics to Prioritize Employee Experience?
There are several reasons why HR analytics can be an effective tool for organisations that are prioritising their employee’s experience:
Provides Objective Data
HR analytics can provide objective data that can help HR leaders identify areas of the organisation where employee experience may be lacking. For example, if data shows that employee turnover rates are high in a particular department, HR leaders can investigate the cause and take action to improve the situation.
Improve Decision-Making
By using HR analytics, HR leaders can make more informed decisions about where to focus their efforts to improve employee experience. This can lead to more effective programmes and initiatives that have a greater impact on overall organisational performance.
Measure the Impact of Programmes and Initiatives
HR analytics can be used to measure the impact of programmes and initiatives on employee experience. By tracking metrics such as engagement, retention, and productivity, HR leaders can determine whether their efforts are having the desired effect and make adjustments as necessary.
How to Use HR Analytics to Prioritize Employee Experience
Here are some steps that businesses can take to use HR analytics to prioritise employee experience:
Identify Key Metrics
The first step is to identify the key metrics that will be used to measure employee experience. This may include metrics such as engagement, turnover, absenteeism, and productivity.
Gather Data
HR leaders must gather data related to these key metrics. This can be done through employee surveys, performance evaluations, and other data sources.
Analyse Data
Once the data has been collected, it must be analysed to identify trends and patterns. This may involve using statistical analysis tools or working with data analysts to interpret the data.
Use Data to Make Informed Decisions
Organisations must use the data to make informed decisions about where to focus their efforts to improve employee experience. This may involve developing new strategies and initiatives, adjusting existing ones, or investing in training and development opportunities.
Final Thoughts
Prioritising employee experience is critical for the success of any business. By focusing on the needs and using HR analytics to address the concerns of employees, organisations can help create a positive workplace culture, improve productivity, reduce turnover, and enhance customer satisfaction.
While HR analytics can be a powerful tool for businesses to prioritise employee experience and improve overall organizational performance it is also not the be all and end all of how organisations should approach the needs of their employees. By using data to identify areas where employee experience may be lacking and make informed decisions about where to focus their efforts. There is still a human aspect to understanding employees through traditional methods like listening and reaching out to them to understand strategies to improve their organisation.
As an HR leader, incorporating HR analytics into your decision-making process can help you stay ahead of the competition and ensure that your organization remains competitive in the marketplace but it is not the only thing that should be considered when making these decisions. A great leader will know how to balance these aspects to find the best for their employees.
Purpose and Employee Experience Take Center Stage at the APAC Top Employers 2023 Certification Celebration in Singapore
Top Employers from 22 Asia Pacific countries gathered at the ST Regis in Singapore on February 9 to celebrate their Top Employer 2023 Certification. This annual event recognises the commitment of these companies’ HR teams to create a world-class HR environment.
In his keynote talk, Billy Elliott, Regional Director for Asia-Pacific Top Employers Institute, shared that 22 Asia Pacific countries were honoured as Top Employers. These countries, including China, India, South Korea, Australia, Singapore, Japan, Malaysia, Thailand, Hong Kong, New Zealand, Philippines, Azerbaijan, Bangladesh, Indonesia, Kazakhstan, Pakistan, Sri Lanka, Taiwan, Uzbekistan, Vietnam, Cambodia, and Myanmar, have companies that have created and implemented best in class HR strategies and practices. This has resulted in a positive impact on the lives of approximately 2,574,089 employees.
The companies recognised as Regional APAC Top Employers (for having been certified in a minimum of five countries in region) were UST, Sanofi, SABIC, Novartis, Airbus, Worldline, and Ingredion. The companies recognised as Global and Regional Top Employers were Alstom, BAT, Boehringer Ingelheim, CHEP, DHL Express, HCLTech, DHL Global Forwarding, Infosys, JTI, Pepsico, Phillip Morris International, Puma, Saint-Gobain, Takeda, and TCS.
With both regional and global companies recognised as Top Employers, it is evident that creating a positive employee experience is a top priority for many organizations, which was the focus of the first panel discussion held:
*Fill in the form to get access to the panel discussion.
Employee Experience becomes Super-Personalised
The importance of personalising employee experience has become a critical focus area for organizations. To better understand this topic, a panel discussion was held with three leading HR executives – Sanjiv Agarwal, Head of Human Resources at Swiss Re, Satish Kannan, Vice President & Head HR of Global Markets, Europe & MEA at Infosys, and Patricia Lam, HR Director and APAC HR Performance & Integration at Alstom and moderated by Ammara Naeem, Head of Client Success at Top Employers Institute. Here are some key takeaways from the discussion.
Employee experience covers the entire employee journey – During the panel discussion on employee experience, Sanjiv of Swiss RE emphasised that the concept of employee experience and morale is not new, but rather something that has always existed in the workplace. Employee experience encompasses all aspects of the employee’s journey, from the moment they apply to the company to their experience during the interview process and throughout their time with the organization. Employee experience should not be solely driven by HR but should be considered a part of the organization’s culture.
Three drivers for an employee experience framework – Satish of Infosys discussed three key drivers for their employee experience framework, which include adapting to a hybrid work model, leveraging technology for a unified experience, and creating an inclusive culture. To measure digital maturity of talent, they introduced the “Digital Quotient,” which involves building competency, gaining exposure, and delivering value, with scores for each component. This approach allows employees to customize their digital career journey by identifying learning and product opportunities to improve their scores.
The importance of consistency in employee experience – In the discussion, Patricia of Alstom emphasized the importance of consistency in employee experience and how to achieve it through digitalization. They have established a global learning organization and a digital platform that provides various learning opportunities for employees to drive their career development. Patricia also highlights a digital career path portal that allows employees to assess their competencies and match them with available jobs in the organization.
Purpose, Straight from the Heart
The second panel, “Purpose, Straight from the Heart,” brought together three HR leaders from major multinational corporations to discuss the importance of purpose-driven organizations in today’s business landscape. Kelly Tay, Head of Talent Leadership Organization for Southeast Asia and South Korea at Boehringer Ingelheim, Meng Hwee Teoh, Asia Talent Head at Sanofi, and Fred Barou, Senior Vice President of Customer Success Management at Amadeus. Here are the key takeaways.
During the opening statement of the Purpose, Straight from the Heart panel, the audience was presented with a provocative statement – “Purpose is fluff not much action” – and asked to agree or disagree. The results were unexpected, with 37% of the audience agreeing and the rest disagreeing. The panellists went on to discuss the implications of this divide and how organizations can move beyond seeing purpose as a mere buzzword and translate it into concrete actions. Here are key takeaways of that panel discussion:
Connecting Individual and Organizational Purpose for Employee Engagement – Meng Hwee Teoh from Sanofi discussed how the company’s purpose statement, “to chase the miracles of science, to improve the lives of our people, the communities and our own employees,” is not just a plaque on the wall, but a rally call for employees to live out in their everyday lives. Before launching the purpose statement, the company identified behaviours that are important to gear towards the purpose and set up a set of “play to win” behaviours. Additionally, the company redefined performance to help employees focus on areas where they could create an impact and linked it closely to the employee’s everyday life.
Communicating Purpose to Customers and Employees – Fred, a commercial leader from Amadeus, a B2B travel and tourism company, spoke about the challenge of effectively communicating the company’s purpose to customers and ensuring that employees can connect with it daily. The company’s original purpose was to “shape the future of travel,” which has since been updated to “create better journeys for everyone,” reflecting the company’s commitment to opening travel to everyone and improving the travel experience. The purpose serves as a guiding principle for employees and creates a sense of connection to the company’s mission, particularly during the pandemic when the travel industry was severely impacted.
Purpose is not just a one-time event or training – Kelly from Boehringer Ingelheim believes that purpose is about actions from the past, present, and future, and that it’s important to create events and opportunities for reflection in order to connect employees with the company’s purpose. As an example, during their “Valued Through Innovation Day,” they invited an artist to speak about how she uses her purpose to create art, and employees were given the opportunity to reflect on their own purpose and create artwork representing it as a team. This exercise helped employees connect emotionally with the company’s purpose and led to meaningful stories being shared.
The Top Employer Certification is an important recognition for companies that care about their employees and are dedicated to and are dedicated to creating a better world of work for their people. The celebration of this achievement is a time to reflect on the hard work and dedication that went into achieving the certification, as well as a time to recognise the accomplishments of the HR teams. If you are interested in becoming a Top Employer and and participating in this year’s Certification Programme, get in touch with the APAC Top Employers Institute team at apac@top-employers.com.
How the Workspace Can Improve Employees’ Experience
Learning from NN Group’s Design Innovations
The work environment has a huge impact on employees’ daily experience. It is everything that contributes to people’s experience of a physical space – the art on the walls, the floor plan, furniture, communal areas. A pleasant and comfortable office space improves productivity, helps with talent acquisition, and fosters the team’s overall sense of well being. The physical space creates an atmosphere that influences company culture and how employees interact.
With this in mind, NN Group’s Hungarian office began planning a new workspace to reflect the needs and preferences of its employees and to cultivate an agile way of working. NN Group is a financial services company with offices in 11 countries and an impressive history that spans 175 years. They provide retirement, insurance, and investment services to 18 million customers with a team of 15 000 employees. The Hungarian team spent 16 years in their previous office and welcomed the opportunity for a fresh start.
Employee feedback was one of the primary inputs guiding the design process. This feedback was gathered through workshops and questionnaires. More areas for collaboration and a more colourful, bright space were among the top requested changes. In response, the new building features large windows and numerous colourful communal areas.
The company also engaged employees with the project in creative ways throughout construction. Through a webcam, team members saw construction happening in real-time. Periodically, a member of the HR team filmed a tour of the construction site. Employees tested furniture options in the previous space, voting for their favourite ones.
Reflecting the company’s values of sustainability and community was also an important part of the project. The design team reduced water use by including a rainwater collection system to flush the toilets. Positioning the new office near public transportation decreased employees’ reliance on cars. Furniture from the old office space was donated to a local children’s hospital.
The benefits of a thoughtfully designed office space cannot be overstated. When employees like their workspace, they are more productive, energised, happy, and healthy. Many positive ripple effects result. Employees are more likely to refer new potential employees, company performance metrics improve, and employees feel valued.
In addition to these benefits, NN Group Hungary was also nationally recognized for their innovations. The office was a finalist for Hungary’s ‘Office Space of the Year’ competition. See the space and hear more of the company’s design innovations in this video hosted by Krisztina Hársfalvi-Tóth, HR Business Partner for NN Group Hungary.
Inside the Mind of the HRD on … the employee experience
Over many years, we have become used to data showing us how disengaged employees are at work. According to Gallup, for example, only 15% of employees worldwide are engaged in their work, while 85% are either passively or actively disengaged. In attempting to convert the latter into the former, however, the HRD first needs to understand the difference between engagement and the employee experience.
Engagement vs the employee experience
The employee experience is a broad and increasingly powerful weapon for the HR Director. It means nothing less than the long-term resdesign of the organisation, with people strategy at its core.
It is effectively the sum of all the touchpoints that a potential employee has with his or her employer, from the starting point of being a candidate to becoming part of an organisational alumni upon departure. It gives HRDs the opportunity to work with the business on organisational design to give a fair chance of employees feeling engaged enough to want to make a difference.
It’s taken most organisations a long time to get to this level of understanding. A century ago, the workplace wasn’t a place people went to to be happy or engaged – it was simply a means to an end.
Fifty years ago, the focus was on productivity, with companies openly looking to get “more for less” from their people. In the last twenty or so years, employee engagement (augmented by attractive benefits and incentives) came to the fore. It is only much more recently that the needs and wants of the workforce have come to be seen through the more holistic idea of the employee experience.
What makes the biggest difference?
Research by Josh Bersin earlier this year “Employee Experience: The Definitive Guide” in partnership with one of our Top Employers, Microsoft, reveals that the modern employee experience is driven by many factors, but with trust, transparency, inclusion and caring to the fore.
That’s why is so important for leaders and HRs to be able to read employee insights.
Among the specific factors that Bersin found, the most significant included:
A mission and purpose beyond financial goals.
Transparency, empathy and integrity of leadership.
Continuous investment in people.
Inclusive, diversive and sense of belonging and community.
The impact of a great employee experience
Another study by Jacob Morgan of 252 organisations found that only 15 companies (6%) are doing a great job at creating employee experiences. Rewards for the few organisations that achieve this are signficant in terms of business, people and innovation:
Business Outcomes
The successful are 2.2 times more likely to exceed financial targets than the unsuccessful.
4 times more likely to delight customers.
People Outcomes
1 times more likely to create a sense of belonging.
2 times more likely to be a great place to work.
1 times more likely to engage and retain employees.
Innovation Outcomes
7 times more likely to adapt well to change.
3 times more likely to innovate effectively.
How to get started
One of our Top Employers, Accenture, published research in 2020 showing that winning the war on talent means that the HRD must improve the employee experience in three ways:
Co-creating the experience. Customers are regularly engaged re their desired experiences and companies must do the same with their employees. There must be a co-creation of what the experience means, through human, physical and digital lenses.
Reimagining the model. Traditional levers like compensation and benefits are not enough. There must be clear single accountability for all of the people processes, experiences and tools to achieve the desired outcome.
Empower both humans and machines. This is necessary to deliver new models at scale and speed. Expanding in this way can unlock new sources of value through innovation.
Top Employers and the Employee Experience
Finally, our Top Employers Certification Programme gives us a unique perspective on the employee experience because it begins with our HR Best Practices survey covering every aspect of an organisation’s people practices. To help HR Directors in their thinking on this important subject, we have brought together what best practice looks like in a three-part series of e-books, Optimising the Employee Journey.
Subscribe
Keep up to date with trends, best practices and news in the world of HR
We use cookies to improve your experience. Learn more
