3 Employee Insights Your Organisation Needs to Succeed

Despite their industry and offerings, organisations rely on their people more than anything else. That is why it is important for organisations to understand their employees as much as they understand their clients .

In this blog post we are exploring everything from what employee insights are to the three employee insights  organisations need to prioritise.

What are employee insights?

Employee insights  are valuable information and understanding from analysing people’s behaviour, attitude, and organisational feedback. They form the foundation upon which people strategies are built. As can serve as a starting point for information and a way for teams to monitor the success of their strategies.

Employee insights encompass aspects such as employee motivations, job satisfaction, work-life balance, professional development needs, and perceptions of the workplace culture. By systematically gathering and interpreting data through surveys, performance reviews, feedback sessions, and other tools, HR teams can use this data to comprehensively understand what drives their people.

How employee insights benefit and support organisations

Employee insights have a number of benefits for organisations, especially when it comes to learning what drives employee satisfaction. Some of those benefits include:

• • Enhanced employee engagement: when employees feel positive engagement it is reflected in the quality of their work as it becomes more than just a job for them. They show a level of dedication that means they are more likely to take pride in their work and that means that organisations can rely on them to go the extra mile for business success.
  • Improved retention of employees:recruiting and training new people is expensive and time-consuming and expensive. By retaining existing employees, organisations can save on recruitment costs, training programs, and the loss of productivity associated with new hires.
  • An improved work culture and environment to support employees:a positive work culture and supportive environment are essential for fostering employee well-being and productivity. When employees fee valued, respected and supported at work they are more likely to feel satisfied at work, and satisfied people are more likely to stay with the organisation and perform at their best.
  • Enable organisations to make more informed decisions:organisations that can make data-driven decision-making will find that it is crucial for strategic planning and operational efficiency. This alignment leads to better outcomes and a more motivated workforce.
  • Reduced costs: high turnover of employees can lead to hidden costs such as lost productivity, lower employee morale, and decreased customer satisfaction. By improving retention, organisations avoid these costs.

 3 employee insights your organisation needs to know

Now that it is clearer about the benefits of identifying employee insights, we are going to go deeper into the ones your organisation needs to identify:

• How are the employee motivations within your organisation:Knowing what motivates your employees is key to fostering a productive and engaged workforce. While compensation is important, intrinsic motivators such as recognition, meaningful work, career growth opportunities, and a positive workplace culture often significantly impact long-term engagement. HR teams that can identify what motivates their people will be better able to align these needs with organisational goals, creating a work environment that supports the organisation while ensuring that employees are supported.
• How employees feel about their sense of belonging within the organisation:A sense of belonging is essential for a positive employee experience. Employees who feel included and part of the organisation are more likely to be engaged and committed. Organisations that have data and insights on these feelings will be able to make decisions to better engage their people and support them so that they are more engaged at work.
• How employees feel about their personal and professional growth opportunities at work:People want to feel that their careers are progressing and that their company supports their growth. Organisations also want to invest in the people they have rather than continually looking for new employees to fill their gaps. That is why investing in professional development through training programs, workshops, and continuous learning opportunities benefits employees and the organisation. HR teams prioritising getting data and insights into this area of their employees’ lives will feel more equipped to support their people while also boosting their loyalty and commitment to the organisation.

5 ways to gain employee insights

Employee insights can be gained through a combination of quantitative and qualitative methods designed to gather comprehensive data on employees’ overall experiences, attitudes, and behaviours. Some of the methods that organisations can use to gain these insights include:

• Regular surveys and questionnaires:frequent use of surveys and questionnaire, can be an effective way for organisations to get a general picture of how employees are feeling at work. These can be annual engagement surveys, pulse surveys, or targeted questionnaires focusing on specific areas such as job satisfaction, work-life balance, and career development. These tools can also be effectively implemented using digital tools that will allow data to be analysed and trends to be easily identified.
• Regular one-on-one meetings and check-ins: regular performance reviews, like stay interviews, provide valuable insights into employee performance, strengths, and areas for development. These discussions also offer an opportunity for employees to share their career aspirations, challenges, and feedback on their roles and the organisation. When using this method to gain employee insights, attention must be paid to creating a psychologically safe environment for employees to share their feelings.
• Exit interviews: Exit interviews with departing employees can reveal critical insights into why employees leave and what could have been done to retain them. This feedback helps identify systemic issues, areas for improvement, and opportunities to enhance the employee experience for current and future staff.
• Anonymous feedback channels: Providing anonymous ways to give feedback, like suggestion boxes or confidential online platforms, encourages employees to share honest opinions without fear of retaliation. This can surface issues that employees might be reluctant to discuss openly.
• HR Analytics: HR departments can leverage data analytics  to track and analyse various metrics such as turnover rates, absenteeism, performance metrics, and employee engagement scores. Advanced analytics tools can uncover patterns and trends, providing actionable insights for strategic decision-making.

Organisations that use a combination of these methods can gain a holistic understanding of their employees’ experiences, needs, and concerns. This can enable them to have a comprehensive approach to gathering employee insights.

Employee insights: final thoughts on their value 

Employee insights are essential for building a resilient and high-performing organisation in a competitive business landscape. It is critical that HR teams prioritise understanding and leveraging these insights to drive organisational success.

The Top Employers Certification Programme recognises excellent people practices to help organisations grow as an employer of choice. These excellent people practices are often improved by identifying important employee insights to know where to make impactful changes.

Learn more about joining the Programme and how it can help you make  data-driven decisions: get in touch today, become employer of choice!

Meet the New Top Employers

Earlier this year, Top Employers Institute proudly announced that over 2 300 Top Employers had received the Top Employers Certification in 2024. Those Top Employers were recognised across 121 countries and regions.

In June, we are excited to share that 58 new Regional Top Employers and one European Top Employer joined our global community of organisations committed to excellence in people practices. This recognition underscores these organisations’ commitment to fostering outstanding HR strategies and people practices globally.

As the global authority in recognising excellence in people practices, the Top Employers Institute Certification Programme is an extensive process involving an independently audited and fact-based HR Best Practices Survey and validation to ensure truthful answers. The survey covers six domains and 20 subtopics:

In 2023 and 2024, organisations and leaders had much to consider, with many things in flux. David Plink, CEO of Top Employers Institute, observed: “In a world where geopolitical, societal, and macro-economic developments follow each other in rapid succession, the Top Employers 2024 are showing once again that they are a beacon of stability and reliability. Top Employers have shown that despite turbulent times, their focus remains on creating the best workplace possible for their people to thrive.”

When asked what makes a Top Employer, David Plink shared: “In my 16 years with the company, there are two characteristics that I have observed consistently within the members of the Top Employers community. First, certified Top Employers go above and beyond for their people. They are the embodiment of people focus. Secondly, not a single Top Employer got certified without always striving for more. To learn, to become better and to stay curious at all times. People-focused and a growth mindset. It sounds so simple in summary, but it takes a lot to consistently live up to these principles.”

See the full list of the newly Certified Top Employers, below:

Australia 

• Indetix Australia

Azerbaijan 

• The International Bank of Azerbaijan OJSC

Brazil 

• AXA Brasil

• Mondelez Brasil

China 

• Inditex China

• Socomec China

Colombia

• Ceva Logistics Colombia

Czech Republic 

• Albert (Ahold Delhaize)

Denmark

• WSA Denmark

Egypt

• Telecom Egypt

France

• Axereal

• HOLCIM CORPORATE FRANCE

• Malakoff Humanis

• Vossloh Cogifer

• Inditex France

Germany

• Atlas Dienstleistung für Vermögensberatung GmbH

• Bayerische Beamten Lebensversicherung a.G.

• Deutsche Leasing AG

• Indetix Germany

• Plusnet GmbH

Greece

• Athenian Brewery SA (Heineken)

Hungary

• Yettel Hungary

Italy

• Arag Assicurazioni

• Cassina

• Inditex Italy

• RDS

• Umbra Group

South Korea 

• Inditex South Korea

Mexico

• Inditex Mexico

• MANE Mexico

• MG Motor Mexico

The Netherlands 

• GrandVision Benelux

• Inditex Netherlands

Nigeria

• GZ Industries Limited

Portugal

• Inditex Portugal

• Zurich Portugal

Saudi Arabia 

• ALJ Motors

• Egis Saudi

Serbia

• DDOR Novi Sad a.d.o.

• NLB Komercijalna Banka

Sierra Leone 

• Orange (SL) Limited

Slovakia

• Billa Slovakia

• Tatra Banka a.s.

South Africa 

• CEF Group

• IQ Business

• Mondi South Africa (Pty) Ltd

• Shoprite Checkers PTY LTD

Spain

• Baleària

• Clariane Spain

• Grupo Jorge

• Grupo Sese Spain

• Inditex Spain

• Randstad

Switzerland

• Autoneum Management AG

Turkey

• Enerjisa Uretim

United Kingdom 

• Salutem Care & Education

• Inditex UK

United States 

• Inditex USA

See the full list of Certified Top Employers

The Impact of Leadership and Organisational Purpose on Employee Engagement



The recognition of the growing impact of organisational purpose on employee engagement has not just risen significantly over the last few years but has become a key trend shaping the future of work. It is no longer new for Top Employers to have clear commitments to a ‘positive impact’ on the world. In our World of Work Trends Report 2023, we identified that the importance of a ‘lived’ purpose—one that comes straight from the heart of those within the organisation—would become a constant in everyday business decisions.

In our latest research, in our World of Work Trends 2024, we dived deeper into this trend as we recognised that organisations that provide opportunities for employees to reflect on their sense of purpose and connect this to that of the organisation enjoy higher engagement, revenue growth, and profitability. It’s not surprising that 2023 saw an eight-percentage point increase in adopting this practice among Top Employers.

The importance of organisational purpose and leadership

Looking at this year, we saw that this trend continues to evolve, especially as the world becomes increasingly unpredictable and trust in traditional institutions is declining. For example, trust in government and journalists is low (41%, 47%), while trust in CEOs currently sits at 64%.

This context is of interest to us in this article. The link between employee and organisational purpose is becoming more important and equally challenging as further disruption in the world affects the workplace and workplace values become increasingly diverse. In this changing environment, it will be the leaders within organisations who will be tasked with navigating this complex world and transforming company values into action.

We identified that organisations will only see employee engagement and financial benefits from a strong organisational purpose if they have the right leaders in place to bring it to life. Purpose-driven leadership will be critical to success in 2024 and beyond.

The impact of leadership and organisational purpose on employee engagement in numbers

We analysed the relationship between organisational strength and organisational purpose and collected information about employee engagement in 1 860 Top Employers. We found the following:

• Companies with strong organisational purpose and good leadership had employee engagement rates of 79%.
• Companies with strong organisational purpose without good leadership had employee engagement rates of 76%.
• Companies with weak organisational purpose and good leadership had employee engagement rates of 79%.
• Companies with weak organisational purpose without good leadership had employee engagement rates of 75%.

It is clear that leadership has a clear impact on how organisational purpose is felt and how that affects employee engagement rates. Therefore, we need to investigate what employees really want from their leaders. What makes employees trust their leaders?  

What makes a great leader?

People are different, and what they want from their leaders reflects this difference, but there are still similarities in what people now expect from them. On big-picture issues, they want leaders to have a perspective beyond immediate business concerns. 60% of employees are interested in hearing their CEO speak about controversial social and political issues that they care about. It is now common for employees to closely review the actions and opinions of their leaders to see how they align with organisational values.

But empathy is really at the heart of purpose-driven leadership. When employees were asked about the criteria they used to decide who to trust, 79% cited empathy as a deciding factor.

Empathy as the Key Factor

It is clear that empathy stands out as a critical leadership skill. Empathy is the ability to understand and share the feelings of another. For people wanting to become empathetic leaders, here are key strategies to aid in this transformation:

• Active Listening: Empathy starts with listening, and leaders who want to develop this skill need to take the time to proactively listen to their employees. That involves being fully present, understanding, responding, and remembering what employees say and share.
• Open Communication Channels: Leaders must create an environment where open communication is encouraged and valued. This work can be done with regular check-ins and multiple feedback channels.
• Recognition and Validation: Recognising employees’ hard efforts is a powerful tool for leaders to show empathy. Leaders should be trained to acknowledge both their team members’ achievements and emotional states. This validation helps employees feel seen and appreciated, boosting morale and engagement.
• Conflict Resolution Skills: Empathetic leaders are skilled at resolving conflicts in a way that respects all parties involved. Training leaders in conflict resolution techniques can help them navigate disputes with sensitivity and fairness, ensuring that all voices are heard and considered.
• Feedback with Compassion: Providing constructive feedback is essential, but doing so with empathy makes a significant difference. Leaders should be trained to deliver feedback in a supportive way that focuses on growth rather than criticism. This involves balancing honesty with kindness and offering actionable suggestions for improvement.
• Leading by Example: Finally, leaders must lead by example. Demonstrating empathy in their interactions sets a standard for the entire organization. When leaders consistently act with empathy, it becomes a core part of the company culture, influencing the behaviour of employees at all levels.

Final Thoughts

Empathy in leadership is the cornerstone of an inclusive and effective workplace. Organisational purpose is an evolving, collaborative process that demands the lived commitment of every employee. Without authentic buy-in, neither the employee nor the organisation truly benefits. Once seen as a top-down process owned by the C-suite, strategy is facing a similar revolution. By prioritising this essential skill, HR professionals can help build a thriving, resilient organisation equipped to meet the challenges of the modern work environment.

Haier Europe: Elevating its People Practices with the Top Employers Programme



About Haier Europe

Haier Europe is a global leader in home appliances and consumer electronics, recognised for 15 consecutive years as the world’s No.1 brand globally in major appliances, selling under the Candy, Hoover and Haier brands. The organisation comprises of 750 colleagues in the UK&I and 100,000 globally.

Haier Europe’s Top Employers Journey

Haier Europe had been on an improvement journey, investing heavily in people systems, processes and benefits and whilst colleagues inside the business would have seen the transformation, they wanted to receive external recognition in order to attract great talent, and give candidates the confidence to know that they had been certified by an external, independent validation process. They therefore joined the Top Employers Certification Programme, and following completion of the HR Best Practices Survey and Validation Process, were certified as a UK Top Employer 2023.

Elevating its People Practices

“We have definitely seen the profile of our employer brand increase, we see our candidate numbers are very strong and our retention figures are improving in key areas, but the most important outcome from joining the Top Employers Programme is that it has really made Haier Europe a better workplace for our colleagues because it has given us the impetus and direction to keep improving.” Matthew Given, Group HR Director UK & Ireland, Haier Europe

Having achieved Top Employer Certification in year one, the Haier Europe team immediately started work on its action plan to further improve its HR, using the Top Employers Results Dashboard. They did this by:

• Having a dedicated team of specialists within the HR team working on the Top Employers Certification project.
• Aligning the Top Employers HR Best Practices Survey topics and results with the action plans and choosing focus areas which would add most value to the business.
• Regularly reviewing with the team each quarter to ensure that improvements were being made within these focus areas.

Impressive results

In year two, following on from the action planning, Haier Europe increased their score on the Top Employers Best Practices Survey by 20% points.

They had prioritised Employee Listening, wellbeing and DEI, with the new colleague listening strategy bringing great insights and making sure that they really understood how colleagues felt about the business and its programmes. They also mapped, explored and improved many more colleague and candidate journeys.

The leadership team has also taken notice of the tremendous progress and are now championing many new initiatives across engagement, wellbeing and DEI.

Best Practice | Stay Interviews at BAT

By Top Employers Institute

In this blog post, we will discussing how BAT improve their workplace culture and retention strategy by gaining employee insights through stay itnerviews.

What are Stay Interviews

While it is traditional for organisations to have exit interviews, many companies realise there is a need to conduct stay interviews. Stay interviews are a proactive and structured approach to engage with current employees and gain insight into their job satisfaction, career aspirations, and overall experience within the company. Where exit interviews are reactive, stay interviews are a proactive approach to assessing the needs of employees while they are still within the organisation.

How BAT established stay interviews:

In the APMEA West region (Middle East, North Africa, Caucasus, Central Asia and Pakistan), BAT recently established stay interviews with their employees to help with retention and focus on customised, individualised, and purposeful interventions for employees instead of a ‘one size fits all’ strategy.

The primary objectives of stay interviews include:

• Identifying factors that contribute to employee retention.
• Understanding individual motivations and needs.
• Addressing potential concerns or dissatisfaction before they lead to turnover.
• Aligning employees’ goals with the company’s objectives.
• Tailoring retention strategies to foster a more positive and fulfilling work environment.

Why the stay interview practice was needed

BAT sees stay interviews as necessary for their organisation’s talent management strategy. The interviews provide a proactive and insightful approach to employee retention, allowing the organisation to understand their existing workforce’s unique needs, motivations, and concerns.

By engaging in open and candid conversations with employees about their experiences, career aspirations, and overall job satisfaction, BAT can identify potential issues and opportunities for improvement before those issues escalate into reasons for departure. Stay interviews not only demonstrate their commitment to employee wellbeing and growth but also enable the customisation of retention strategies that resonate with each employee.

BAT’s main focus was a targeted approach, mainly focusing on their key talents, employees sitting in critical roles, and women; this was in line with the turnover trends and likely personas to leave the organisation, as the organisation had observed in the last few years.

Their strategy and subsequent practice were born out of numerous brainstorming sessions in the HR team aimed at curbing attrition rates within BAT’s APMEA West region. Over the past three years, this region has witnessed an upward trend in attrition, mirroring prevailing patterns across diverse industries and markets.

To effectively tackle this challenge, BAT developed and deployed a proactive measure to understand employee sentiments – what it would take to leave the organisation and what they appreciate in the organisation so that BAT could focus on elevating and building on those initiatives.

How stay inteviews were implemented:

BAT conducted external research to see what cutting-edge practices were available externally in the era of “great attrition” to foster employee retention and engagement and found that stay interviews were highlighted by many other researchers and top-tier businesses globally. They broke down the process into four steps.

Step 1: For BAT, building complete awareness of the stay interviews concept for their HR teams across the region was critical, including upskilling sessions to explain the practice and how to conduct meaningful and targeted stay interview sessions for different personas.

Step 2: The second step was a region-wide upskilling session for all their line managers run by the Area Talent Team to ensure the same messaging and level of understanding was provided for all line managers conducting the stay interviews with their direct reports.

Step 3: The third step was to share the standardised stay interview templates, questions with all line managers, and online self-learning tools for additional content.

Step 4: The fourth step was to gather all the stay interview information and to begin a complete analysis to ensure consistency of findings. This analysis was done by the to commence by the Area Talent Team.

Stay interviews results:

Stay interviews allowed BAT to take a deep dive into what drives employee corporate purpose and contributes to fostering the best workplace to develop and build their careers. Overwhelmingly, the organisation saw that there were three main reasons employees chose to stay with BAT:

1. Challenging work that allows them to grow both personally and professionally.
2. A feeling of camaraderie and support, providing employees with a like-minded circle to work within.
3. Learning opportunities provided by BAT to finesse functional mastery and leadership skills to deal with constant change and speed.

Final Thoughts: BAT’s stay interviews, a new way to listen to their employees.

Understanding employee experiences is critical to helping an organisation thrive and keeping valuable talent. If you want to read more about BAT’s practice and get a complete insight into the approach, challenges and learnings.

Access it now via the Top Employers Programme if you are certified, or learn how to became an employer of choice.

How Saint-Gobain, Capgemini and bioMérieux are Engaging Employees from a Human-Centric Perspective

Engaging employees has always been a priority for organisations wanting to get the best out of their people. Over the years, there have been many strategies to engage employees, and more recently, organisations have begun to use a human-centric approach. An organisation does not necessarily need to be human-centric to engage its employees but organisations that are human-centric are seeing better engagement levels than those that aren’t.

That was the topic in mind in a recent roundtable we hosted with HR experts from bioMérieux, Capgemini and Saint-Gobain. These experts included: Regis Blugeon, Director of Social Affairs and HRD for France at Saint-Gobain; Franck Baillet, the EVP of Learning and Development at Capgemini; Pretheshini Moodley, Regional Head of Human Resources for Africa at BioMérieux, and Paola Bottaro, People Director at Top Employers Institute.

These certified Top Employers are embracing a human-centric approach and utilising it to engage their employees. Throughout the article, we will explore how these organisations are making a more holistic approach to employee engagement without ignoring the challenges faced by organisations making this change.

How Does an Organisation Become Human-Centric?

A human-centric organisation, also known as a people-centric or employee-centric organisation, strongly emphasises its employees’ wellbeing, development, and satisfaction. In this type of organisation, employees are considered the most valuable asset, and the entire organisational structure and culture are designed to prioritise their needs, growth, and overall experience.

Some characteristics of a human-centric organisation include:

• Prioritising employee wellbeing.
• A healthy work-life balance for employees.
• Creating a diverse and inclusive culture.
• Maintaining open communication across the organisation.
• Ensuring that employees feel empowered and have a sense of autonomy.
• Allowing employees to have flexible work arrangements.
• Cultivating a collaborative environment at work.
• Investing in professional development for every employee.

The concept of a human-centric organisation recognises that when employees are valued, supported, and engaged, they are more likely to be motivated, productive, and committed to the organisation’s success.

During Top Employers Inspire 2023, we got an insider’s view of how Top Employers Institute is becoming a human-centric organisation. Paola Bottaro, People Director at Top Employers Institute, talked to Wouter van Ewijk about how the business has adapted to support its employees better while learning to be mindful, empathetic, and purposeful. You can watch that session here.

Assumptions About a Human-Centric Organisation. 

The concept of a human-centric organisation is still very new, and as such, many incorrect assumptions come with the term. Some of these assumptions are around how it is easier to implement a human-centric approach depending on some factors like:

• The organisation’s industry: there are doubts that some sectors, like investment banking and manufacturing, can become human-centric.
• The size of the organisation: there are assumptions that it is easier for smaller organisations to be human-centric than other larger organisations.
• Geographical location: it is assumed that organisations that operate where there is a national legal framework find it easier to be human-centric.
• Type of employee: there may be an assumption that having a human-centric approach for an organisation with white-collar workers is more effortless.

However, many of these assumptions are incorrect. Organisations that want to become human-centric differ in many ways, yet they can all engage with this approach.

How Top Employers like Saint-Gobain, Capgemini and BioMérieux Understand Human-Centric Organisations

Pretheshini Moodley, Regional Head of Human Resources for Africa at BioMérieux, started this discussion by sharing how BioMérieux sees a human-centric perspective as engaging their people by “considering the individual needs”. This fits into their way of working because, as an organisation, one of their values is centred around belonging – where people can be themselves while feeling like they belong at BioMérieux.

As an organisation, they have prioritised listening to their employees and allowing them to share their genuine feelings and thoughts. In many ways, they are highlighting the diversity of their employees. While BioMérieux engages with their employees in a human-centric approach, they prefer to call it employee-centric as they feel that it allows their employees to feel better represented by the approach that they are taking.

At Capgemini, Franck Baillet, the EVP of Learning and Development, shared how the organisation recognises that one of its significant assets is its people. As such, they see the topic of engagement and human-centric work as “absolutely key”. As a human-centric organisation, one of the things they try to do at all times is to “put the individual at the centre at all times.”

While they see a human-centric approach as the best, Franck notes how it can be challenging at all times, primarily due to their size, but it is still something they enact across their organisation. Similarly to BioMérieux, Capgemini prioritises regularly listening to their employees to understand what is best for them. It helps them test the “temperature” of their employees’ feelings.

As the conversation continued, Regis Blugeon, Director of Social Affairs and HRD for France at Saint-Gobain, shared how Saint-Gobain see themselves first as customer-centric and people-oriented. For them, everything starts with the customer. The engagement of their people is significant for them, and they engage them by prioritising what their customers and their people need.

One of the ways that they keep themselves accountable for their employees’ feelings around engagement is by measuring their engagement levels regularly. Their regular check-ins with their employees are why they see themselves as people-oriented because this approach to their employees impacts many other aspects of their day-to-day work environment; it is just balanced with the needs of their customers. For Saint-Gobain, this regular assessment is also essential because their organisation is not a monolith, but rather, they have a remarkably diverse set of workers – from blue-collar to white-collar.

Read More: Case Study: The Saint-Gobain HR Mirror

How Top Employers Institute is Becoming a Human-Centric Organisation

As the discussion around Top Employers Institute’s shift into becoming a human-centric organisation, Paola Bottaro explained that the company did not decide to become human-centric overnight. Instead, their leadership board undertook the decision, understanding that this approach is complex, especially as there is no such thing as a “typical human experience”.

At first, when the organisation began to think around this issue, they considered calling it an action- or activity-driven approach. Still, they settled on the human-centric approach because it encapsulated their desire to give everyone a fair and equal experience while understanding the differences that make us human.

In a similar vein as the Top Employers in the conversation, Paola stressed the importance of listening to employees, especially as working in a human-centric way is explicitly not a one size fits all approach, and even she recognises that you can never know everything about working in a human-centric way. That is why listening is essential and embracing that you may not always understand, but you should always be open to listening.

What About Engagement?

Franck shifted the conversation to understanding what engagement means. In some ways, the word is quite generic as it can apply to many situations because an employee can be engaged in many different ways. And for each employee, their way of being engaged at work may be completely different.

He thinks organisations must consider “how they can create the best conditions for people to feel engaged?” He sees that engaging employees is in so many different people’s hands, which is part of why engaging employees is more of a complex task than it appears to be on the surface.

Franck sees that employees understanding the “why” of their job is playing a critical role in improving the engagement of employees as it helps to guide the organisation to develop the conditions to support employees – making them feel more engaged.

Adding to Franck’s, Pretheshini explained how at BioMérieux, they launched a project to gauge their employees’ sense of purpose before they even critically thought about engagement. They did this by investigating employee insights, and asking each person how they viewed purpose and “why they were here [at BioMérieux]”. They used this as the start of their engagement journey to create a sense of purpose and better understand each person’s motivations. It made it a lot easier for them to understand the voice of their employees because of this project.

Once they had done this part of the project, they ensured they created a safe environment for their employees to share their thoughts. The environment needed to be a place that empowered employees in a ‘space’ they could trust because, without these safe spaces, they would be unable to have satisfying and enlightening discussions.

Beyond having a survey or a measurement for their employee engagement, BioMérieux has created a game that leans into their desire for honest conversations. In the game, they encourage employees to be courageous and utilise the trust they’ve built with their colleagues. In the game, when an employee wants to be courageous, they show the car to their manager and then say how they would like to share something important. Pretheshini shared that they see “every failure as an opportunity to become better”, and that can only happen when you’re brave enough to try something that may lead to failure. It allows employees to feel engaged because they are given the space to truly try their best, even when it doesn’t work out.

Watch More: Top Employers 2023 – Interview Hunkemöller

How Does Leadership Fit In?

Leaders in an organisation are often the guides that make initiatives work, but that still needs to be completed in a boardroom. Instead, modern organisations require empathetic, emotionally intelligent leaders, good listeners and communicators. These are often considered soft skills and have been undervalued for many years. Still, when it comes to engagement, these skills are crucial to having an authentic connection between leadership and employees.

Here are some key roles that leaders play in promoting employee engagement:

• Effective communication: Leaders should foster open and transparent communication with employees.
• Recognition and Appreciation: Leaders should recognise and appreciate employees’ contributions and achievements regularly.
• Creating a Positive Work Environment: Leaders should foster a positive and inclusive workplace where employees feel safe, respected, and valued.
• Aligning with Organisational Values: Leaders should ensure that their actions and decisions align with the organisation’s values and mission to help create a sense of purpose and shared direction.
• Leading by Example: Engaged leaders model the behaviours they want to see in their employees.
• Empowerment: Empowering employees by giving them autonomy and decision-making authority can increase their sense of ownership and engagement.
• Professional Development: Leaders should support employees’ growth and development by providing training, skill-building, and career advancement opportunities.
• Conflict Resolution: Addressing conflicts and issues promptly and fairly is essential for maintaining a positive work environment that engages employees.

Read More: How Organisations Improve Employee Engagement with Emotionally Engaged Leaders

Final Thoughts on Employee Engagement

Employee engagement is a critical factor to many organisations’ success, and a human-centric approach recognises that engaged employees are motivated not only by financial incentives but also by a holistic experience that fulfils their emotional, psychological, and professional needs.

Engagement is also not a topic that rests solely in the hands of HR professionals; instead, it is a companywide task, and when an organisation is human-centric, it can better allow everyone to achieve these engagement goals. When employees are engaged, they become more committed, innovative, and motivated to contribute their best efforts to the organisation’s success.

While this is only a snippet of their conversation, it highlights some of the challenges and successes Top Employers are making in creating the conditions to support employee engagement.

To find out more, get in touch today for free and find out how to engage employee by becoming an employers of choice!

How Organisations Improve Employee Engagement with Emotionally Engaged Leaders

The world of work is permanently active. The business landscape is fast-paced and ever-evolving, but one thing that hasn’t changed is the importance of employee engagement. Employee engagement is a critical factor in an organisation’s success.

Engaged employees are more motivated, productive and stay in organisations longer, leading to higher levels of innovation and overall performance. One of the critical drivers of employee engagement is the presence of emotionally engaged leaders.

In this article, we will explore how emotional intelligence makes a leader emotionally engaged and how it impacts employees and their engagement levels.

Managers have a more considerable impact on people’s mental health than doctors and even therapists. Leaders that are emotionally engaged are better able to create a positive, supportive and psychologically safe work environment, which can improve employee wellbeing and employee engagement.

What is Emotional Intelligence?

In 1995, in the book Emotional Intelligence Daniel Goleman, the psychologist that coined the term defined emotional intelligence as a set of skills that help individuals recognise, understand and manage their own emotions, as well as the emotions of others. While emotional intelligence is usually emphasised more in personal relationships, it is critical to realise that emotional intelligence or a lack of it, also is essential at work.

In Emotional Intelligence, Goleman identified four traits of emotional intelligence, which are:

1. Self-Awareness: It is believed that the first step in developing emotional intelligence is self-awareness. Leaders and management should take time to understand the impact of their behaviour by reflecting on their own emotions. This needs to be done across different situations so that they have a fuller understanding.
2. Self-Management: The next step for leaders becoming emotionally intelligent comes from developing ways to manage their emotions; this can only come after becoming more self-aware. Self-management involves learning and using skills like stress management and mindfulness. If a leader is to engage with these skills, they must also practice active listening when interacting with coworkers.
3. Social Awareness: Leaders making an effort to become emotionally intelligent will need to develop the ability to understand and empathise with other people’s perspectives; this is especially important as more and more organisations become more diverse than before.
4. Relationship Management: The fourth trait of an emotionally intelligent leader is one of the most critical, and it relies on the other characteristics to truly achieve it. Relationship management uses emotional intelligence to build and maintain positive relationships, resolve conflicts, and influence and inspire others to achieve common goals.

You can download the World of Work Trends Report 2024 here for free.

What is an Emotionally Engaged Leader?

Emotionally engaged leaders are individuals who genuinely care about their team members, their wellbeing, and their professional development. These leaders demonstrate empathy, active listening skills, and emotional intelligence. They create a supportive atmosphere where employees feel valued, heard, and motivated to perform at their best. Emotionally engaged leaders also foster a sense of purpose and alignment by effectively communicating the organisation’s vision, goals, and values.

Three Ways that Emotionally Engaged Leaders Impact Employees

1. Trust and Transparency: Emotionally engaged leaders establish an environment of trust and transparency by being open and honest with their team members. This cultivates a sense of psychological safety, encouraging employees to share ideas, express concerns, and take risks without fear of negative consequences.
2. Personal and Professional Growth: Emotionally engaged leaders invest in their employee’s growth and development. They provide mentoring, coaching, and opportunities for learning and advancement. This commitment to individual growth enhances employee skills and knowledge and demonstrates that the organisation values their long-term success.
3. Motivation and Empowerment: Emotionally engaged leaders inspire and motivate their employees by recognising their achievements and providing constructive feedback. They empower their team members to make decisions, take ownership of their work, and contribute meaningfully to the organisation’s goals. This sense of autonomy increases job satisfaction and engagement.

Read More: Winning the Battles for Talent

How to Improve Employee Engagement with Emotionally Engaged Leaders

Understanding what makes a leader emotionally intelligent is essential; it is even more critical to see how they can improve employee engagement more concretely. We have four strategies that organisations can use to engage their employees with the help of emotionally engaged leaders:

1. Encourage Open Communication: Promote open communication channels within the organisation, allowing employees to voice their opinions, concerns, and ideas. Emotionally engaged leaders actively listen to their employees insights, seek their input, and take appropriate actions based on their feedback.
2. Leadership Development Programs: Organisations can implement programs focusing on emotional intelligence, empathy, and effective communication. These programs help leaders develop the skills necessary to connect with their teams on an emotional level and foster a positive work environment.
3. Regular Feedback and Recognition: Establish a culture of feedback and recognition where leaders provide regular, constructive feedback to their team members. Recognise and celebrate employee achievements, both big and small, to reinforce a culture of appreciation and motivate continued engagement.
4. Lead by Example: Leaders should model the behaviour they expect from their employees. Emotionally engaged leaders demonstrate integrity, empathy, and a strong work ethic. They are authentic, accessible, and approachable, creating a positive and engaging work environment that makes it safe for employees to model these behaviours.

Final Thoughts

Employee engagement is crucial for organisational success, and emotionally engaged leaders are pivotal in driving and nurturing team engagement. By developing emotionally intelligent leaders who prioritise trust, transparency, motivation, empowerment, and growth, organisations can create a culture that fosters high levels of employee engagement.

Investing in leadership development programs, promoting open communication, and recognising employee contributions are some of the effective strategies that can help organisations unlock the potential of their workforce, leading to improved productivity, innovation, and overall success.

Emotionally engaged leaders bring out the best in their employees and create a work environment where individuals thrive, and organisations prosper.

As the pace of technology accelerates, we must focus on the aspects of us that make us human- creativity, empathy, innovation and awareness. In the future workplace, our ability to capitalise upon this, and develop it in others, might ultimately lead to an organisation’s success or failure.

Get in touch today for free: become an employer of choice!

Winning the Battles for Talent



I think it’s time that we stop saying we’re in a war for talent. Not because the fight is cooling off, but rather, because it is intensifying. It is worth changing our perspective on the concept itself; its real form is not that of a war, but of continuous battles for talent. Organisation’s ability to attract, engage and stay committed to and excited about the talent they need is not something we win or lose at once. It is a process of continuous improvement – a thrilling one at that – in which the areas of people management play a decisive role.

Maximising the Employer Brand Strategy

88% of companies worldwide certified as Top Employers have an employer brand strategy that incorporates their employee value proposition as a core element. Naturally, all organisations offer some kind of value proposition to their employees.if they didn’t, it would be difficult to attract anyone, or keep them in the company for that matter – but here we are talking about effectively addressing the challenge of identifying, developing and communicating what you can offer to the talent you require, both during the hiring process and once they are in the company. A value propositon is something that makes the organisation unique, makes it a company that professionals want to belong to, where they want to work and thrive. That, undoubtedly, is a competitive advantage that sweeps away any competition.

Optimising the Candidate’s Journey

The best companies want to make sure they deliver on what they promise, and they achieve it by embarking on a process of listening and continuous improvement. That  is why 89% of Top Employers design and review the key stages of their talent acquisition process so that they are aligned with the pillars or key characteristics of their employer brand. What’s more, 70% of Top Employers systematically measure their employer reputation among their potential candidates – their target market for talent – while 70% also map their candidate’s journey, allowing them to optimise it. They outline what the experience will be like, both from their perspective and that of the candidate, and work with the information they collect from surveys to implement a process of continuous improvement at each focal point. The aim of this is to improve the candidate’s experience so that the hiring process is agile and reflects the pillars of the employer’s brand, making the company more attractive.

Measuring the Experience of Newcomers

These steps are not limited to candidates; they are also aimed at employees, both existing and new. 79% of certified Top Employers measure the experience of new employees, but it is interesting to note that 40% also focus on discovering whether the perception of the employer brand the employee had before joining the organisation has matched their actual experience in their first few weeks of company life. This is very insightful information. It reflects the fact that they are companies with a daring attitude, that are very committed to people, and that thrive in the spirit of continuous improvement. The results they capture inevitably lead to action, and either they change the experience or they will have to change the employer brand.

The best companies will need to work to build trust in their employer brand with the aim of maintaining their commitment to their promise of value throughout the talent life cycle of the organisation. 85% of companies certified as Top Employers ensure that there is a clear alignment between the employer brand and the perception and experience that employees have. They are consistent and coherent brands that work to ensure that no disparity arises between how they consider themselves to be and how they really are in the day-to-day life of the company.

The EVP at the Core of the Employer Brand

An employer brand strategy should have the employee value proposition (EVP) at its core. This is, after all, what gives it consistency, because it brings together the tangible and intangible benefits offered to employees and is aligned with the pillars of the employer brand, related especially with the current and aspirational values of the company.

80% of Top Employers are clear on the fact that, for an employee, a good value proposition must include an effective listening process. For this reason, they actively involve representatives from different groups of employees in defining their value proposition, evaluating their needs, aspirations, and current work experiences. Best practices in this respect shows us the relevance of segmenting employee samples and analysing whether there is a gap between the company’s vision and that of the employee – something which is usually the joint work of management and human resources.

Mapping the Employee Experience

Of course, the EVP, the heart of the employer brand strategy, is certainly not the result of a one-off exercise; the best companies – 72% of Top Employers – increase their value by regularly assessing it, and they continue the systematic exercise of listening to employees. 46% of them use effective tools like employee experience mapping, which details the employee’s perception at every touch point of their journey in their relationship with the company.

Final Thoughts

Talent battles are continually being fought. Socrates, with very good judgment, left us with this reflection: “The way to gain a good reputation is to endeavour to be what you desire to appear”. Consistency between what we say we are and what we really are is what builds trust in the employer brand. The best companies invest time, resources, and enthusiasm, as they embark on a process of continuous improvement to achieve what they promise.

Why Developing an Effective (Remote) Offboarding Process is Important

Remotely onboarding and offboarding employees are becoming the norm across organisations globally. These practices are revealing new challenges and opportunities in these new and established practices. While we explored some of these opportunities in our past article about onboarding, this article is focused on current practices around remote offboarding. The article will explore how people practices around offboarding are being adapted to meet the virtual digital landscape many employees are currently navigating.

What is Offboarding and Why is it Important?

Offboarding, which is the process when an employee parts ways with the organisation they have worked for, is often overlooked as much of the focus usually falls on onboarding processes. But offboarding should not be forgotten.

Offboarding is likely neglected because many often see offboarding as a necessary process for returning company equipment and deactivating company access to various systems. They forget the way the process of offboarding affects the transferring of responsibilities and knowledge, feedback from employees and the last impression they have of the company.

Let’s take a moment to look at some of the reasons why having a good offboarding process is important and should be on the HR agenda

• Past employees can become future employees – The reason that employees leave companies is not always because they do not enjoy working at the company. There is a multitude of reasons why employees leave. They might leave for personal family reasons, because they are relocating, or because they feel that they may be challenged more at another organisation. In the future, it could become advantageous for both parties to work together. When employees leave on a sour note this possibility is diminished.

• Past employees impact a company’s employer brand – The impressions of an organisation that an employee leaves with are built over the length of their employee journey. And the final days of their employment can cement their feelings about the organisation. While they may not work for the organisation anymore, if asked, they will likely report positive feelings. And as employer branding moves higher on the agenda, this good feeling can funnel into social posts and other word of mouth stories that help the business attract new employees.

• Past employees can aid in assisting new employees – One of the more pertinent reasons for properly offboarding staff is the need for a smooth handover process between them and the new employee. When there is a well organised and empathetic offboarding process former employees are more likely to be willing to smooth the transition of knowledge and expertise to the next person.

How Offboarding has Gone Remote

While the larger shift to remote offboarding, like remote onboarding, was increased due to the global pandemic and with many jobs continuing to operate remotely it is sure to be a practice that not only stays but innovates to better suit the needs of the organisation and its workforce.

To create seamless and effective remote offboarding processes HR departments need to work closely with their Digital and IT departments to find the right digital process that helps to create an empathetic work environment that leaves employees feeling empowered and included in making their steps out of the organisation. The support of digital systems can lead to the creation of a well-thought-out dashboard or portal that can make the transitionary process seamless.

The portal could include a guide to how employees can return their equipment to the employer, best practices for virtually handing off responsibilities and other tasks that aid the offboarding process. The HR department leads in the knowledge and experience around what is needed in the process and the IT department aid in making this process a digital reality. Working together to tackle the challenges of offboarding remotely is eased when these two departments work together.

One of the best ways to make the offboarding process an easier procedure is to have it operate in an environment that is already adaptable and empathetic to its workforce. While how a business can do this work cannot be covered, even briefly in this article, we have many other articles on our insights page that can lead you in understanding how that environment.

Companies and leaders that are more kneen to listen to employee insights and are open to it empathetically will be able to make sure that as their former employees leave on happier notes.

Concluding Thoughts on Offboarding

The need to have a successful offboarding process is supported by HR and IT departments. As remote work becomes the standard, or at least an option, in many organisations creating processes that support these workers is integral.

Are you curious of Offboarding best practise? By joining Top Employers Insitute programme you will have access to an immense library of best practise that will help your company grow.

Get in touch today for free to become an employer of choice!

Inside the Mind of the HRD on … the employee experience

Over many years, we have become used to data showing us how disengaged employees are at work. According to Gallup, for example, only 15% of employees worldwide are engaged in their work, while 85% are either passively or actively disengaged. In attempting to convert the latter into the former, however, the HRD first needs to understand the difference between engagement and the employee experience.

Engagement vs the employee experience

The employee experience is a broad and increasingly powerful weapon for the HR Director. It means nothing less than the long-term resdesign of the organisation, with people strategy at its core.

It is effectively the sum of all the touchpoints that a potential employee has with his or her employer, from the starting point of being a candidate to becoming part of an organisational alumni upon departure. It gives HRDs the opportunity to work with the business on organisational design to give a fair chance of employees feeling engaged enough to want to make a difference.

It’s taken most organisations a long time to get to this level of understanding. A century ago, the workplace wasn’t a place people went to to be happy or engaged – it was simply a means to an end.

Fifty years ago, the focus was on productivity, with companies openly looking to get “more for less” from their people. In the last twenty or so years, employee engagement (augmented by attractive benefits and incentives) came to the fore. It is only much more recently that the needs and wants of the workforce have come to be seen through the more holistic idea of the employee experience.

What makes the biggest difference?

Research by Josh Bersin earlier this year “Employee Experience: The Definitive Guide” in partnership with one of our Top Employers, Microsoft, reveals that the modern employee experience is driven by many factors, but with trust, transparency, inclusion and caring to the fore.

That’s why is so important for leaders and HRs to be able to read employee insights.

Among the specific factors that Bersin found, the most significant included:

• A mission and purpose beyond financial goals.
• Transparency, empathy and integrity of leadership.
• Continuous investment in people.
• Inclusive, diversive and sense of belonging and community.

The impact of a great employee experience

Another study by Jacob Morgan of 252 organisations found that only 15 companies (6%) are doing a great job at creating employee experiences. Rewards for the few organisations that achieve this are signficant in terms of business, people and innovation:

• Business Outcomes
  • The successful are 2.2 times more likely to exceed financial targets than the unsuccessful.
  • 4 times more likely to delight customers.
• People Outcomes
  • 1 times more likely to create a sense of belonging.
  • 2 times more likely to be a great place to work.
  • 1 times more likely to engage and retain employees.
• Innovation Outcomes
  • 7 times more likely to adapt well to change.
  • 3 times more likely to innovate effectively.

How to get started

One of our Top Employers, Accenture, published research in 2020 showing that winning the war on talent means that the HRD must improve the employee experience in three ways:

• Co-creating the experience. Customers are regularly engaged re their desired experiences and companies must do the same with their employees. There must be a co-creation of what the experience means, through human, physical and digital lenses.
• Reimagining the model. Traditional levers like compensation and benefits are not enough. There must be clear single accountability for all of the people processes, experiences and tools to achieve the desired outcome.
• Empower both humans and machines. This is necessary to deliver new models at scale and speed. Expanding in this way can unlock new sources of value through innovation.

Top Employers and the Employee Experience

Finally, our Top Employers Certification Programme gives us a unique perspective on the employee experience because it begins with our HR Best Practices survey covering every aspect of an organisation’s people practices. To help HR Directors in their thinking on this important subject, we have brought together what best practice looks like in a three-part series of e-books, Optimising the Employee Journey.