Regional Marketing Manager France & Benelux

Job Summary

As part of our ambitious growth strategy, Top Employers Institute is looking for a driven regional marketing manager to lead our go-to-market marketing execution across the France and Benelux region.

You’ll play a pivotal role in localising global strategies, leading high-performing teams, and leveraging data to drive measurable impact. We are seeking a decisive, growth-oriented leader with proven experience in stakeholder management and market expansion to accelerate success in the French and Benelux markets.

Success will be measured by pipeline growth, campaign ROI, event engagement, and stakeholder satisfaction.

Key responsibilities

Regional marketing planning & budgeting

• Develop and execute marketing plans aligned with global campaigns and local commercial goals
• Manage the regional marketing budget with a focus on ROI and pipeline acceleration
• Act as a key regional voice in shaping global-to-local campaign strategies

Lead generation, nurturing and automation

• Collaborate with Campaigns and RevOps teams to execute paid, earned, and owned media campaigns
• Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
• Ensure alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up

Content marketing and Thought Leadership

• Localise centrally produced content to suit regional audiences
• Write and manage content across social media, newsletters, and campaign landing pages
• Foster a culture of social sharing and executive amplification in region
• Regional newsletter programme management and maintenance
• Ensure all deliverables are on-brand and follow our tone of voice

Customer engagement through events and sponsorships

• Lead the execution of physical and digital events in-region, in collaboration with the global events team
• Manage local media and sponsorship partnerships, ensuring performance reviews and spend optimisation
• Own regional content adaptation and distribution for Top Employers Certification campaigns

Stakeholder management

• Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
• Maintain relationships with key partners, suppliers, and media contacts in-market

Key Success Competencies

• Company-wide: collaboration, customer focus, global perspective
• Role-specific: driving results, commercial acumen, tech savvy, effective communication, planning & alignment, accountability

Qualification Criteria

• Native English & French language skills with excellent written and verbal communication skills
• Bachelor’s degree (or equivalent) in business, marketing or a related field
• Proven experience as a Marketing Manager or similar role, within B2B
• Familiarity with the markets France, Belgium and The Netherlands
• Experience with marketing automation (eg Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
• Social media management and content creation skills – confident briefing design and writing digital copyPrevious experience with event planning and execution (online and offline)
• Experience in the HR, Consulting, or professional services secotrsis advantageous
• You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
• You test, learn, repeat. No waiting for perfect

Additional Details

• Tools used: Salesforce, Pardot, Microsoft Office, Monday.com, Canva, Google Analytics, Cvent
• Work model: Remote-first with occasional in-person meetings and event attendance
• Team culture: Highly collaborative, international, and mission-driven

Top Employers Institute offers

• Competitive remuneration (monthly salary + variable pay)
• Solid benefits and flexible working conditions (human centric)
• We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
• Dynamic, open, international and professional business culture
• Plenty of room for initiatives and own responsibility
• Work in a growing organisation with colleagues from all over the world
• Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
• Fast growing company backed by HAL Investments, Netherlands

 
Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

Marketing & Commercial – Work Student (France & Benelux)

About the company

Top Employers Institute is the global authority on recognising excellence in People Practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Programme, participating companies can be certified and recognised as an employer of choice. The Certification is awarded to organisations based on the participation and results of the HR Best Practices Survey covering six HR domains consisting of 20 topics such as People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, and Wellbeing.  

In 2026, Top Employers Institute certified nearly 2,500 organisations in 131 countries/regions. These certified Top Employers positively impact the lives of over 14 million employees globally.  

Top Employers Institute. For a better world of work.  

About this Role

For our France & Benelux region, we are looking for a motivated Commercial Working Student who is fluent in English and French, to join our team at the Amsterdam Headquarters.

In this position, you will play an essential role in supporting both our local Sales teams and the Senior Regional Marketing Manager Northern Europe & Africa. You will contribute to meaningful marketing and commercial activities that impact how we engage with HR leaders across France and Benelux.

This is the perfect opportunity for someone who is hands-on, creative, collaborative, and excited to learn within an international and purpose-driven organization.

What You Will Do

French-Language Communication & Translation Support

• Translate key marketing, sales, and client-facing materials from English to French
• Ensure brand consistency and high-quality communication standards
• Support the creation of localized content for campaigns and events

 Event Planning & Coordination

• Assist in the organization of events, webinars, and client sessions in France and Benelux
• Support logistics, supplier communication, and event promotion
• Help ensure a smooth execution and follow-up of each event

Commercial Organization Support

• Support Sales teams with day-to-day coordination
• Follow up on campaign activities and track progress
• Assist in preparing presentations, reports, and commercial materials
• Collaborate with colleagues across clusters to ensure the best client experience

Who You Are

Must-Haves

• Fluent in business French and English (written & verbal)
• Currently pursuing a Marketing or Commercial education (HBO level)
• Comfortable with MS Office; Excel skills are a plus
• Strong communicator with a positive, collaborative mindset
• A self-starter who enjoys working independently and taking initiative
• Well-organized and able to plan effectively
• Creative and eager to contribute ideas
• Flexible and comfortable working in a fast-paced, international environment

Nice-to-Haves

• Dutch language skills
• Experience with CRM or marketing tools
• Interest in HR, employer branding, or certification processes

Top Employers Institute 
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here! 

Job Application Notice   

By applying for this position, you acknowledge that you have read and understood the Top Employers Institute Privacy Policy regarding the information you have provided or will provide during the application process.  

Marketing Automation & Campaign Specialist

Our HQ address is located in the job listing but there is no requirement to work strictly out of our Amsterdam Office.

Description of the company 

Top Employers Institute is the global authority on recognising excellence in People Practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Programme, participating companies can be certified and recognised as an employer of choice. The Certification is awarded to organisations based on the participation and results of the HR Best Practices Survey covering six HR domains consisting of 20 topics such as People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, and Wellbeing.  

In 2026, Top Employers Institute certified nearly 2,500
organisations in 131 countries/regions. These certified Top Employers positively impact the lives of over 14 million employees globally. Top Employers Institute. For a better world of work.

About the job

Marketing Cluster – Reporting to Senior Campaigns Manager

Our client is a global authority in recognising and advancing excellence in people practices – helping organisations build better, more human worlds of work. Through its certification programme, leading employers such as Puma, DHL, Mondelēz International, Vodafone, Three, Lamborghini, Swiss Re, Bosch and Bentley are independently audited, certified and recognised as employers of choice.

Established over 30 years ago, the organisation now certifies nearly 2,500 companies across 131 countries and regions, positively impacting the working lives of more than 14 million employees worldwide. As demand for data-driven, people-centric workplaces continues to grow globally, marketing plays a critical role in scaling this impact and connecting organisations with the insights, tools and recognition they need to lead.

Purpose and contribution to company strategy

The purpose of this role is to ensure our client is highly visible and recognised by its target audience and to support the journey of prospects down the funnel. The successful candidate achieves that through running various top- and mid-funnel activities such as brand awareness and nurture campaigns in collaboration with the marketing and commercial clusters. While doing so, always ensuring marketing efforts/activities are robustly set up, measured and translated into clear insights for the organisation.

Key result areas and main activities

Campaigns & automations

• Setting up and optimising digital campaigns on different channels (with primary focus on social media particularly LinkedIn, search and display)
• Execution of marketing automation related activities such as running automations, segmentations and assignments
• Ensuring correct connection with third party systems whenever relevant as well as correct tracking primarily via Salesforce campaigns
• Executing email nurture programs targeting different personas at different stages of the funnel

 Reporting accuracy

• Ensuring accurate data capture and tracking of campaigns on the different online channels as well as in Salesforce based on regional inputs
• Providing a reliable base to Return on Investment calculations by working closely with regional teams, offering day-to-day support on correct data capture and campaign set up
• Reviewing new campaigns holistically—considering the nurture flow, customer journey, and market context—to ensure they align with the overall workflow and tracking approach 

Stakeholder management

• Working with central and regional marketing teams to ensure consistent and smooth ways of working and collaborating with the Head of Rev-Ops and Marketing Analytics Manager
• Seeking alignment and input from relevant stakeholders such as sales and proactively sharing results and progress of campaigns

Competencies

• Collaboration: Builds partnerships and works collaboratively with others to meet shared objectives.
• Customer focus: Builds strong customer relationships and delivers customer-centric solutions.
• Global perspective: Takes a broad view when approaching issues, using a global lens.
• Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Plans and aligns: Plans and prioritizes work to meet commitments aligned with organisational goals.
• Data-driven decision making: Uses data and insights to evaluate performance, inform decisions, optimise campaigns and continuously improve outcomes across the funnel
• Organisational Savvy: Manoeuvres comfortably through complex policy, process, and people-related organisational dynamics.
• Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Optimises work processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
• Situational Adaptability: Adapts approach and demeanour in real time to match the shifting demands of different situations.

Requirements:

• 3+ years’ experience as an online marketeer, preferably with specialisation in marketing automation/lead generation
• Experience with social media advertising (especially LinkedIn) and Google Ads
• Knowledge of A/B testing
• Good knowledge of Salesforce (Sales Cloud) and Account Engagement (Pardot)
• Experience with using third party integrators like Zapier
• Experienced practitioner, independent self-starter
• Intercultural management skills
• Strong verbal and virtual communication skills
• Fluent in English, other languages are a plus
• Place of residence: Europe, more specifically in UK, NL, Germany, France, Belgium, or Spain

Our client offers

• Competitive fixed & variable remuneration
• Human centric way of working: Flexible working conditions, including the flexibility to work from home or from the office
• We pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care about
• Dynamic and open business culture
• Plenty of room for initiatives and own responsibility
• Leader in HR, relied on by global clients such as DHL and PepsiCo
• Fast-growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the Netherlands
• International environment: colleagues from all over the world and offices in 12 countries, including France, Germany, China, US, South Africa, the UK and Brazil

Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

Job Application Notice  

By applying for this position, you acknowledge that you have read and understood the Top Employers Institute Privacy Policy regarding the information you have provided or will provide during the application process.