Recruit, Retain and Return – ‘3Rs’ for International Women’s Day



International Women’s day, celebrated on 8^th March, shows us how far organisations have come in advancing the cause of women in the workplace, but it also demonstrates how far there is to go. This year’s campaign theme is #EmbraceEquity – and for good reason. Equality at work is no longer enough: different women are starting from different places, so true inclusion and belonging requires equitable action.

With this in mind, it’s encouraging that the UK’s Top Employers have made great strides over the last year. Over four in five (81%) of certified UK Top Employers now have dedicated programmes to empower women, an increase of 12% on the previous year.

The key for these businesses has not only been to advance opportunities for women facing their many different barriers to progress, but to do so in a way that spans the employee life cycle. This means from the moment they are recruited, to the actions taken to retain them and in ways to enable their return at key moments in their careers.

Recruit

Empowerment of women begins with the hiring process. Numerous studies identify unconscious bias at specific touch points throughout the recruitment and candidate journey, starting with technology. This bias doesn’t only affect women, but when it comes to gender it has been recognised and acted upon. Many changes are being implemented to ensure female top talent isn’t being missed in the recruitment process. For example, certified UK Top Employer East Midlands Railway, amongst others, is using “anonymous” recruitment techniques within the recruitment process to remove any possibility of unconscious bias among hiring managers.

Retain

Women can thrive through sponsorship networks. UK Top Employer Group M recently introduced its first Sponsorship programme which brought senior leaders together with underrepresented high performing talent from minority ethnic backgrounds. These leaders acted as sponsors, helping the participants to move through to promotion and Senior Leadership. The first cohort completed their 18-month programme in 2022. Women made up half those being sponsored, with 57% winning promotion. A further 10% moved into a new role or gained greater responsibility whilst also building contacts, skills, confidence, and a career path towards promotion.

Later this year, the business will launch its second Sponsorship programme, focussing on a wider group of underrepresented talent, specifically targeting areas of improvement identified from its gender pay gap analysis. Complementing this will be a Women in Leadership programme and a Mentorship programme, creating equitable ways forward for women at every level of their career.

Return

The challenges for helping women return to work are particularly acute in businesses relying on STEM (Science, Technology, Engineering, and Mathematics) skills. UK Top Employer Virtusa has implemented its Disha programme; a successful initiative that welcomes women back to business after career breaks.

Disha is a training capsule that includes a blend of technical and soft skills, in the form of workshops led by leadership and industry leaders. After a week-long training period, participants are invited to present their solutions to a hypothetical business problem, to assess their knowledge and cultural fit. Participants of the workshop are then given the opportunity to interview for open roles at Virtusa. In January 2023, Virtusa completed its fourth edition of this programme, held for the first time at Virtusa UK, and the organisation is looking to extend the initiative to other regions.

These 3Rs from these and many other UK Top Employers give business organisations a strategic way forward in the drive to #EmbraceEquity for women at every stage of the employee lifecycle.

If you would like to find out more about how your organisation can become a Top Employer click here. 

Purpose and Employee Experience Take Center Stage at the APAC Top Employers 2023 Certification Celebration in Singapore



Top Employers from 22 Asia Pacific countries gathered at the ST Regis in Singapore on February 9 to celebrate their Top Employer 2023 Certification. This annual event recognises the commitment of these companies’ HR teams to create a world-class HR environment.  

In his keynote talk, Billy Elliott, Regional Director for Asia-Pacific Top Employers Institute, shared that 22 Asia Pacific countries were honoured as Top Employers. These countries, including China, India, South Korea, Australia, Singapore, Japan, Malaysia, Thailand, Hong Kong, New Zealand, Philippines, Azerbaijan, Bangladesh, Indonesia, Kazakhstan, Pakistan, Sri Lanka, Taiwan, Uzbekistan, Vietnam, Cambodia, and Myanmar, have companies that have created and implemented best in class HR strategies and practices. This has resulted in a positive impact on the lives of approximately 2,574,089 employees. 

The companies recognised as Regional APAC Top Employers (for having been certified in a minimum of five countries in region) were UST, Sanofi, SABIC, Novartis, Airbus, Worldline, and Ingredion. The companies recognised as Global and Regional Top Employers were Alstom, BAT, Boehringer Ingelheim, CHEP, DHL Express, HCLTech, DHL Global Forwarding, Infosys, JTI, Pepsico, Phillip Morris International, Puma, Saint-Gobain, Takeda, and TCS. 

With both regional and global companies recognised as Top Employers, it is evident that creating a positive employee experience is a top priority for many organizations, which was the focus of the first panel discussion held:  

*Fill in the form to get access to the panel discussion.  

Employee Experience becomes Super-Personalised 

The importance of personalising employee experience has become a critical focus area for organizations. To better understand this topic, a panel discussion was held with three leading HR executives – Sanjiv Agarwal, Head of Human Resources at Swiss Re, Satish Kannan, Vice President & Head HR of Global Markets, Europe & MEA at Infosys, and Patricia Lam, HR Director and APAC HR Performance & Integration at Alstom and moderated by Ammara Naeem, Head of Client Success at Top Employers Institute. Here are some key takeaways from the discussion.  

• Employee experience covers the entire employee journey – During the panel discussion on employee experience, Sanjiv of Swiss RE emphasised that the concept of employee experience and morale is not new, but rather something that has always existed in the workplace. Employee experience encompasses all aspects of the employee’s journey, from the moment they apply to the company to their experience during the interview process and throughout their time with the organization. Employee experience should not be solely driven by HR but should be considered a part of the organization’s culture.  
• Three drivers for an employee experience framework – Satish of Infosys discussed three key drivers for their employee experience framework, which include adapting to a hybrid work model, leveraging technology for a unified experience, and creating an inclusive culture. To measure digital maturity of talent, they introduced the “Digital Quotient,” which involves building competency, gaining exposure, and delivering value, with scores for each component. This approach allows employees to customize their digital career journey by identifying learning and product opportunities to improve their scores. 
• The importance of consistency in employee experience – In the discussion, Patricia of Alstom emphasized the importance of consistency in employee experience and how to achieve it through digitalization. They have established a global learning organization and a digital platform that provides various learning opportunities for employees to drive their career development. Patricia also highlights a digital career path portal that allows employees to assess their competencies and match them with available jobs in the organization.  

Purpose, Straight from the Heart 

The second panel, “Purpose, Straight from the Heart,” brought together three HR leaders from major multinational corporations to discuss the importance of purpose-driven organizations in today’s business landscape. Kelly Tay, Head of Talent Leadership Organization for Southeast Asia and South Korea at Boehringer Ingelheim, Meng Hwee Teoh, Asia Talent Head at Sanofi, and Fred Barou, Senior Vice President of Customer Success Management at Amadeus. Here are the key takeaways. 

During the opening statement of the Purpose, Straight from the Heart panel, the audience was presented with a provocative statement – “Purpose is fluff not much action” – and asked to agree or disagree. The results were unexpected, with 37% of the audience agreeing and the rest disagreeing. The panellists went on to discuss the implications of this divide and how organizations can move beyond seeing purpose as a mere buzzword and translate it into concrete actions. Here are key takeaways of that panel discussion:  

• Connecting Individual and Organizational Purpose for Employee Engagement – Meng Hwee Teoh from Sanofi discussed how the company’s purpose statement, “to chase the miracles of science, to improve the lives of our people, the communities and our own employees,” is not just a plaque on the wall, but a rally call for employees to live out in their everyday lives. Before launching the purpose statement, the company identified behaviours that are important to gear towards the purpose and set up a set of “play to win” behaviours. Additionally, the company redefined performance to help employees focus on areas where they could create an impact and linked it closely to the employee’s everyday life.  
• Communicating Purpose to Customers and Employees – Fred, a commercial leader from Amadeus, a B2B travel and tourism company, spoke about the challenge of effectively communicating the company’s purpose to customers and ensuring that employees can connect with it daily. The company’s original purpose was to “shape the future of travel,” which has since been updated to “create better journeys for everyone,” reflecting the company’s commitment to opening travel to everyone and improving the travel experience. The purpose serves as a guiding principle for employees and creates a sense of connection to the company’s mission, particularly during the pandemic when the travel industry was severely impacted.  
• Purpose is not just a one-time event or training – Kelly from Boehringer Ingelheim believes that purpose is about actions from the past, present, and future, and that it’s important to create events and opportunities for reflection in order to connect employees with the company’s purpose. As an example, during their “Valued Through Innovation Day,” they invited an artist to speak about how she uses her purpose to create art, and employees were given the opportunity to reflect on their own purpose and create artwork representing it as a team. This exercise helped employees connect emotionally with the company’s purpose and led to meaningful stories being shared. 

The Top Employer Certification is an important recognition for companies that care about their employees and are dedicated to and are dedicated to creating a better world of work for their people. The celebration of this achievement is a time to reflect on the hard work and dedication that went into achieving the certification, as well as a time to recognise the accomplishments of the HR teams. If you are interested in becoming a Top Employer and and participating in this year’s Certification Programme, get in touch with the APAC Top Employers Institute team at apac@top-employers.com. 

Reintegration Programmes for Women After a Career Break

Emerging Practices in Top Organisations 

According to data from the Spanish National Institute of Statistics, the chance of unemployment among women increases with the number of children they have. In fact, women with three or more children have an unemployment rate of up to 26% higher than their childless counterparts. There is a clear relationship between childbearing and the decline in the employment rate. However, the opposite is true for men as research shows that their unemployment rate decreases with each child.

“The role of childminding is usually assumed by women. This leads to a widening wage gap. Returning to work after a long absence is often a complicated journey. The longer you stay out, the harder it can be to get back in,” explains Massimo Begelle, Regional Manager of Top Employers Institute in Spain and Italy.

Some of the main problems encountered by women who have put their careers on hold to have a family, or for other reasons, are related to feelings of obsolescence around the current technologies and skills required to reintegrate into the workplace. “They are going to discover a different world than the one they knew,” Begelle points out, “and they may suffer from insecurities after years away from the world of work.

In leading organisations, initiatives to assist women who have taken career breaks to re-enter the labour market are an emerging best practice, with programmes that include ideas such as offering them new work experience (permanent or temporary, to serve as a platform for them to carry out another role), training in new skills, or coaching support.  

“The focus of these programmes,” continues Begelle, “is not only to comply with the CSR or diversity and inclusion policies of organisations but as a way to acquire valuable, experienced talent with a wealth of life experience who, aware of these new professional opportunities, participate with a high degree of commitment.

In top organisations, these programmes are complemented by others designed to ensure that women do not have to quit their job when they have children. 74% of Top Employers in Spain already have good flexibility practices in place to adjust working hours in order to accommodate childcare. Moreover, 58% offer special leave to care for children.

Schindler and Banco Santander are two examples of companies with programmes designed for the reintegration of women who have taken career breaks.

Women Back to Business, Schindler’s Talent Recruitment Programme

In 2021, Schindler launched the Women Back to Business programme, aimed at incorporating into its organisation women who had taken a career break of several years for personal reasons, and who, despite being ready to return to the labour market, were facing a number of obstacles to re-integrate. More than a corporate social responsibility project, it was a talent recruitment programme and was approached as such.

After an intense communication campaign lasting several weeks, they set up a web page for the programme and received more than 600 applications from different profiles. They hired nine women from different areas to take on commercial and supervisory positions as middle managers.

Santander Reencuentra, a successful programme

Banco Santander’s Reencuentra (“Reunite”) programme is aimed towards women who left their professional careers for family reasons and is designed to help them re-enter the labour market with a company in their area.

This programme offers participants a professional experience in Santander in an office close to them, formative retraining that includes the completion of an Online MBA and training in digital skills, coaching for employment, and outplacement firm services, all with the aim of finding them a stable job.

In its first edition, the programme had 100 participants, with an average age range of between 38 and 46 years, returning from a professional break of between 5 and 10 years. 84% of these participants managed to find employment during the course of this initiative. Santander plans to launch the next edition of this programme in 2023.

Case Study: Deutsche Post DHL



Certified Top Employer, Deutsche Post DHL Group (DPDHL), is the world’s leading logistics company employing nearly 600,000 colleagues and operating in over 220 countries and territories worldwide.To increase collaboration and interaction between their large number of employees within the company, DPDHL has implemented Smart Workplace, a mobile application designed to improve the daily employee experience. Developing the Smart Workplace was a challenge not only because it was a huge undertaking in scale, but it was also a challenge given the diversity of employees, roles, languages and places of work.

Download the case study to learn how: 

• The organisation customised this intranet as a mobile application using tools such as the Office 365 suite.
• The Covid-19 pandemic impacted the launch and need of the Smart Workplace platform for DPDHL.
• Smart Workplace has become one of the leading internal information sources within DPDHL, engaging more than 300,000 employees worldwide just 6 months after its launch.

Boosting Morale by Giving Back with CPFL Energy

CPFL Energy Fosters Goodwill by Creating a Sustainability Plan 

Giving back is an important part of a company’s presence in a local community and, for larger companies, the world at-large. Charity work improves a company’s image, creates a better place to live and work for employees and local residents alike, and fosters a sense of goodwill. With so many worthy causes, companies often focus their philanthropic efforts on an issue that resonates with their services, mission, and values. For CPFL Energy, a Certified Top Employer, that cause is climate change.

CPFL Energy is the largest energy company in South America. Headquartered in Campinas, Brazil the company was founded in 1912 and operations are supported by 13 000 employees. Their focus is on the distribution, generation, and commercialization of energy services to over 10 million addresses, which represents more than 22 million people.

The company recently implemented a Strategic Sustainability Plan with 15 commitments and an investment of R$1.8 billion from 2020 – 2024. CPFL’s plan is fully aligned with the United Nations’ Sustainability Goals. Some of their goals include maintaining at least 95% renewable energy sources in their generation portfolio, reducing greenhouse gas emissions – which they did by 24% in 2020, and generating carbon credits by assisting consumers’ energy transition with decarbonization and energy efficient solutions.

Three value pillars are the basis for CPFL’s sustainability plan: sustainable energies, smart solutions, and shared value. These values succinctly summarise how the company will focus its efforts on creating a smaller environmental footprint. It’s a clear way to share with both the global business community and the local community they serve how they are taking action.

In addition to the obvious benefits of combating climate change, this initiative contributes to greater employee cohesion and job satisfaction. Working for a company that gives back improves employee regard for company leadership and fosters a positive sense of connection.  Good morale is an important ingredient for successful operations and a giving back initiative is a great way to bolster it.

Rodolfo Nardez Sirol, CPFL’s Environmental and Sustainability Director, offers more detail about the company’s sustainability plan and what motivated them to devote so many company resources to it in this video. He describes how employees collaboratively developed the plan and what they are doing to keep up momentum. Check out the video to hear more about how CPFL finds fulfilment in giving back. 

Changing the Game: New Rules at Work



If there is one topic on the agenda in all organisations, it is undoubtedly to need to design – and implement – a new working model. While it is a priority it is also the topic that raises the most questions amongst HR leaders and decision makers.

Hybrid, flexible, personalised, digital we are all familiar these terms. But as we incorporate these terms into our organisations strategic objectives, we continue to look around us at the most cutting-edge businesses, to find ideas that work, initiatives that inspire us, and of course, the right results.

To begin with, we seem to have the dilemma of number – what is the optimum percentage of time to work remotely? Data shows that since the emergence of the pandemic 80% of the companies certified as Top Employers worldwide have defined a work from home policy for their employees that clarifies this working model. It also shows that for 21% of Top Employers, employees are able to work remotely between 80% and 100% of the time. Moreover, if we expand this range, we see that in 35% of them it is possible to work remotely more than 50% of the time, usually depending on the job position.

A Model of Total Flexibility

The debate on the number of days of remote work is beginning to become obsolete. Looking at certified Top Employers, we can observe that the most advanced organisations are opting for a total flexibility-type model in their working policies. Flexibility means personalisation and it prioritises the employee’s ability to choose. More than half of Top Employers worldwide place decision-making power in the hands of the employee and promote a high degree of autonomy and flexibility since they are companies based on a culture of trust and responsibility.

Obviously, there are practical limitations or restrictions that prevent the application of full flexibility in certain jobs, but in that case, alternatives are offered to employees to allow them to make decisions about how to organise their work. It is a cultural approach, which far exceeds a model based on percentages of working from home time. Companies that have a culture of autonomy and flexibility have indicated that employee satisfaction is very high, with these organisations report a score of more than 9/10, and short-time working has been noticeably reduced. Now the focus is on monitoring whether mental and emotional well-being improves in the medium term.

Physical and Virtual Spaces for Collaboration

As organisations look to incorporate new ways of working to be successful, they will need to redesign the workspaces, both physical and virtual. Flexibility and collaboration are the concepts that inspire this new work environment. In newer offices, flexibility allows you to choose the workspace you need at that moment, with quiet rooms for work requiring concentration, as well as rooms for connecting, sharing, chatting informally, and taking a break – and, of course, rooms for working together as a team. If flexibility is the first key to this new work environment, the second is the plan for collaboration.

The plan to optimise and encourage collaborative work among employees should be embodied in the new design of the physical company facilities and should extend to virtual spaces. Doing this work in the virtual spaces is done to make it easier for people to connect, share ideas and work collaboratively. Tools such as Microsoft Teams, Google Suite, Slack, Trello, etc. are already part of our lives and are evolving rapidly, moving towards a more immersive experience which will undoubtedly arise in the years to come. Nine out of ten Top Employers design not only their virtual workspaces, but also their physical ones, to meet both needs – flexibility and personalisation, and collaboration. Moreover, companies have noted that the plans they have implemented are by no means definitive; these plans are constantly evolving because the needs of employees shape the setup of their workspaces. 

Initiatives for digital disconnection

Inevitably, in this new working environment, digital disconnection initiatives have emerged at an accelerated pace. 76% of companies certified as Top Employers explicitly discourage working extra hours and reinforce this particularly in the case of remote work. Half already have policies to discourage the use of email outside of established working hours, and it is a growing practice. Disconnection extends to the holidays, and a third of Top Employers have implemented a “do not disturb” policy during the holidays, and of course, paid leave for all. Alerts in the form of pop-up windows are already frequently displayed with an alert whenever any of the disconnection rules are about to be violated. This, by the way, is meant as a right, not an obligation. The goal is to significantly improve the well-being of employees, helping them to disconnect, freeing up time which can be used for personal care and enjoyment.

This reinvention of the working model generates new challenges; employers must learn to benefit from this new way of working while simultaneously limiting the risks involved. 

Get in touch for free to become an employer of choice!

Helvetia Case Study: The Impact of Internal Best Practices Sharing



Certified Top Employer Helvetia Insurance, established in 1858, is headquartered in St. Gallen Switzerland. As an organisation they currently have over 11.500 employees and more than 7 million customers across their different operating countries.

Helvetia have prioritised improving their people practices over the past few years as they joined the Top Employers programme. In recent years they have wanted to improve their practices not only through benchmarking but also through learning from the various Helvetia branches. This desire for improvement and learning lead them to create an internal best practice sharing session.

Download the Case Study to learn how:

• Helvetia have been able to create a unified best practice sharing session that has improved HR practices across their offices.
• They use the Top Employers programme to guide the improvement of their HR practices.
• Employees in Helvetia have experienced the internal best practices sharing sessions.

Mental Health Q&A: Bentley



In advance of #WorldMentalHealthDay, we caught up with Emma Humphries from certified UK Top Employer Bentley. Emma is co-chair of its wellbeing network BeAccessible – in this interview she reveals more about the network, how it contributes to positive change within the organisation, and how mental health has moved up the organisation’s priority list.

Tell us about yourself and your organisation?

I’m Emma and I work as a Technical Analyst here at Bentley Motors. Bentley has a proud 103-year history of building the most sought-after luxury cars, and we’re also on the most ambitious journey with our Beyond100 plans to become exclusively electric and end-to-end carbon neutral by 2030.

At the heart of Bentley are our 4,000 colleagues. Whilst those numbers might sound big, we’re a tight team with generations of families working here, which makes Bentley a very special place to be. I am proud to follow the footsteps of my late Grandfather who joined the business the day it opened its gates, followed shortly after by my Nan. Since then, there has always been members of my family throughout Bentley’s history; my father, working mainly in Security, and my three brothers working in Purchasing, Maintenance and Finance.  When I finished college, I knew I wanted to be a part of the Bentley brand and family. I’m proud to have just completed my 25 years of service, working predominantly in Logistics – a department and family that is full of drive and passion.

It’s our people that bring our vision for Diversity and Inclusion to life with our colleague led networks. I co-chair one of those networks, known as BeAccessible. It was launched following World Mental Health Day in 2021 and our ambition is simple; we support colleagues in all aspects of health and wellbeing to ensure our workplace is inclusive, and aim to create an equal environment for colleagues with disabilities. Other colleague networks include BeProud, who advocate for our LGBTQ+ community, our BeUnited network who represent colleagues of ethnic minority, our BeReady network, who support colleagues with a background in the army or other recognised force and our BeInspired network which brings together those with an interest in increasing the proportion of female colleagues across all of our business areas to accelerate our progress towards Bentley’s Beyond 100 goals of 30% women in management by 2030.

How has Bentley’s mental health strategy evolved over the past year, in what we all hope is a post-pandemic world?

The Covid-19 pandemic has impacted us all in different ways, and we quickly realised that we could not deliver a one-size fits all approach to mental health. With the support of our Head of Diversity & Inclusion, the BeAccesible network established a Positive Mental Health Workstream, and evolved our strategy to have a range of touchpoints for colleagues in a way that works for them, whether that be at work or in new home office.

So, our multi-tactic approach means colleagues can get access to face-to-face peer group support through our regular Time to Talk sessions or get more tailored and personalised support through a trained Mental Health First Aider. But we have also evolved our strategy to focus on day-to-day mental health through BeFit walking programmes, BeFit fruit giveaways etc, as well as the opportunity for colleagues to join our allotment community to enjoy the outdoors because we know helping colleagues with positive habits can help mitigate the impact of mental health stressors.

Has mental health moved up your organisational priority list?

Absolutely, in fact it is being actively championed, from board level to factory floor. It makes me feel proud to work here and excited about what the future holds for Bentley.  

Bentley offers an array of resources for colleagues. This month, along with the network’s regular monthly Time to Talk sessions, we are promoting our Mental Health Traffic Light guide, which contains several useful resources – for example, a list of our Mental Health First Aiders and information on our BeFit programs, designed to get colleagues moving and exercising. We are also sharing colleague’s experience of Ben, the Automotive Charity, and the great support that they offer to colleagues from our automotive industry. The network chairs and members have regular opportunities to meet or ask questions with the Board where we receive full support, answers and guidance, ensuring that we are all striving for the same goal of improving colleagues’ experiences.

How have conversations around mental health changed?

I’m a firm believer that the more we talk about mental health, the more we can demystify. We’ve got a supportive communications team who help make health and wellbeing a priority across our messaging, and we’ve been empowered to host monthly MS Teams sessions to reach our remote colleagues, or those working at home. We also use national events to bring awareness, for example May’s Time to Talk was about Loneliness.

This constant conversation has seen the network reach 170 members, as well as engaging with many more thousands of our colleagues in some way.

Mental health is definitely becoming something that more and more people want to talk about and support and I am really proud that our BeAccessible network has been an enabler for this.

What will be your priorities in Mental Health in the year ahead?

The network has just advertised a companywide Movember campaign, we will be focusing on mental health during International Men’s Day with our Men’s Forum Workstream to ensure we continue our mission to remove taboo and stigma and encourage colleagues to start conversations and signpost. BeAccessible also promotes Bookboon, which is a digital learning service provider for corporate learning & development. In particular, we will be promoting titles linked to mental health and stress as a priority on awareness days and throughout the year generally.

Using HR Analytics to Make Your Corporate Culture—and your Workforce—Healthier

HR sits on a wealth of data today. Yet, when it comes to organisational culture, it’s often a struggle to analyse meaningful data for CEOs, boards, and senior business leaders and what data to present.

In this webinar, Kevin Oakes, i4cp CEO and author of Culture Renovation®, and David Plink, CEO of Top Employers Institute, explored how HR can most effectively leverage existing human capital analytics to measure and monitor cultural health.

Brandon Schassberger joined them, SVP Business Transformation, People & Capability at Mastercard and Richard Lobo, Executive Vice President & Head HR, Infosys, who shared how they use HR analytics at their respective companies.

The session started with a poll: 

The number one answer was “Our culture somewhat healthy” (62%), followed by “our culture is very healthy” at 23%, making that a very good cumulative score of 85% of respondents saying somewhat or very healthy. i4CP, across various webinars and events, has asked this question, and the results are very similar.

i4Cp recently launched a survey to understand how companies deal with toxicity, even pockets of toxicity in their culture. And on the positive side, look at the elements of a healthy culture and what companies are doing to sustain that.

The risks of not using data

A notable trend is that many companies now have a lot of data – but many are not necessarily using it. There comes naturally with his associated risks. Kevin Oakes book “Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company” emanated from a study done on corporate culture and the elements of a healthy culture overall.

And specifically, if companies want to change culture, how do they do it – a question many CEOs and senior executives posed. While the inherent importance of culture and the urgency to change it was understood, very little literature existed on ‘ how to do it. The book outlines 18 action steps that the organisation can take to renovate its culture.

Companies like Microsoft and Mastercard feature heavily in the book, as they have changed their culture over the last few years. They didn’t completely transform those cultures. Instead, they carefully renovated those cultures to keep what made them good, to begin with, to keep the unique elements of that organisation.

Kevin noted, “One of the very first steps, though, before you start changing our culture, is to understand the cultural elements today. And I tell executive teams this all the time. If you lock yourself in a conference room and decide amongst yourselves what the  Culture is, you’re going to get it wrong.”

It’s important to understand the employee sentiment, probably even more so today where we got remote, flexible or hybrid work. Understand where employees feel the problem is before you set out to change it.

Engagement surveys are good for this, but they are at one point in time, and you don’t get a lot of great information in just one annual engagement survey. More companies are using newer technologies to listen on devices using natural language processing and a little AI to understand what’s happening in the workforce.

How Top Employer Infosys uses HR analytics to improve their corporate culture 

Richard Lobo explained that Infosys has always used data for its clients. And unfortunately, not enough of the good work done by companies in the consumer space translates into the people space. The pandemic presented a great opportunity to accelerate the use of HR analytics.

Infosys, an organisation with close to 300,00 employees, provides lots of data. Data that allows you to predict, like an automated guidance system to your car or aeroplane.

In the pre-pandemic stages, many of us used to have water cooler conversations and would run into each other in corridors, and most of these moments have now moved into a virtual  / tech space. As a consequence, the data produced by systems got that much richer.

Infosys uses HR analytics in various ways. 

• The first is through a program labelled Hale (Health assessment and lifestyle enrichment. Through this, both mental and physical well-being data is collected. Based on the various application uses and programs, they can link them to absenteeism metrics. Furthermore, it provides input into how teams are doing and how many hours they can work without having a negative impact.
• The second program they use is called Lex – Learning Experience & Careers Adaptive Learning and Digital Career paths, based on employee insights on interests & skills. The online system can extract data to understand which skills are more in demand.

Conversely, Infosys also uses analytics to improve the employee experience and make work more ‘human’.

• On average, an employee goes through 200 touch points (for example, when they want approval, mark attendance, access employee data, etc.) through one mobile app. Improvements are made along the way by understanding how employees use the app through the data collected.
• Finally, through a program called MCode – Manager effectiveness, Infosys can collect data to develop managers and provide people insights on the go through interactive dashboards and nudges.

Richard also noted how the Top Employers Programme assisted Infosys “Because the whole certification experience, the interaction with the Top Employers team, has helped us advance the impact of people practices through shared learning.

Because we’ve learned so much from other companies because no company can get everything right. Being able to drive change because the whole certification process, the process regulation helps you use your data better, and they might apply some of these things on an on a real-time experience.”

How Mastercard used a Cultural Health Index to measure cultural trends

Brandon explains that Mastercard started their culture journey maybe 3-4 years ago, as they looked at things such as ISO categories and looked at metrics and the industry standards – which didn’t resonate with their cultures.

It’s great to have these metrics externally, but it didn’t provide any understanding or a way of measuring things that were important to them.

At the same time as undergoing this exercise, there was a lot of unrest in the USA. There was a strong push from stakeholders and asset managers to be much more transparent.

Through collaboration with i4CP, Mastercard had a breakthrough moment in conversation with Kevin Martin (Chief Research Officer at i4cp). Mastercard noted the modelling for reporting and the use of indices. So, instead of using 30 different KPIs, they could arrange them into indices: Innovation, Inclusion, and Employer Brand.

When these indices are aggregated and incorporate the retention statistics of Mastercard’s succession plans, they provide an objective, outcome-based view into the cultural trends that impact their organisation.

Breaking down one of those indices (Employer brand) – Mastercard recognised that they are one of the most valuable brands in the world – but this was not necessarily seen in their employer brand. Instead of only looking at their Glassdoor rating, for example, other perspectives were now being looked at  – such as early career hires to customer voice of customer feedback to the engagement level of active people, Net promoter score, exits etc.

And thus, creating the indices helps you figure out what levers you have to pull and how they influence others.

UniCredit Bulbank’s ESG Learning Journey

Certified Top Employer UniCredit Bulbank is the leading bank in Bulgaria and a member of UniCredit, a successful pan-European commercial bank operating in Italy, Germany, Central and Eastern Europe. It has a unique service offering and its purpose is to empower communities to progress, delivering best-in-class for all stakeholder, unlocking the potential of clients and people.

UniCredit puts integrity, ownership and caring at the heart of its decision-making in everything it does, and digitalisation and a commitment to ESG (Environmental, Social, Governance) principles are key enablers for delivering this. Their commitment to their ESG values and the ambitious energy goals that have been set in the EU for 2030 and 2050 is what started their award winning ESG Learning Journey in 2021.

For UniCredit Bulbank, ESG is not the responsibility of one department, team or individual, but everyone’s duty.

Download the Case Study to learn how:

• UniCredit Bulbank Bulgaria used a pyramid approach to restructure their ESG principles.
• They created an integrated group and local learning offer for ESG that had targeted initiatives for different groups of employees across the organisation that addressed specific needs and accountabilities for them.
• UniCredit Bulbank Bulgaria created ESGpresso, an ESG education platform, for colleagues to have easy access to information about their policies.

Download the case study now, click on the button below and get the full case study for free.