- Insurance
Prima is an insurtech company specializing in the distribution of direct insurance policies for cars, motorcycles, vans, home, and family.
Launched in 2015, in 2020 Prima became the online market leader in the motor sector in Italy by redesigning and digitizing the entire insurance value chain and building its proprietary technology platforms from scratch, based on a cutting-edge stack and advanced data analytics capabilities.
Prima was supported by some of the world’s most prestigious financial institutions. Goldman Sachs and The Blackstone Group invested in 2018, in what was the largest venture capital round ever raised in Italy at that time. The Carlyle Group joined as a shareholder in 2022. All exited in November 2025, when Prima became part of the AXA Group.
In 2021, Prima launched its Home & Family product. In 2022, Prima kicked off its international expansion: today, the company has a team of over 100 professionals in London and more than 90 in Madrid.
Zur WebsiteCountries
- Italy
- Spain
- United Kingdom