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Purpose-Driven Organisations in 2026
How Asia Pacific’s Top Employers Are Raising the Bar in 2026
Discover how purpose-driven organisations in Asia Pacific are embedding purpose into everyday work in 2026, and explore how Top Employers like Boehringer Ingelheim are turning purpose from a statement into a lived employee experience.
How Asia Pacific’s Top Employers Are Raising the Bar in 2026
By Jek Wong, HR Auditor, Top Employers Institute
If your employees had to explain your organisation’s purpose in their own words, what would they say?
In 2026, bold statements and broad commitments will give way to a more rigorous test — one that demands purpose be felt, not just communicated. Across the world of work, the expectations placed on organisational purpose are shifting fundamentally. It is a shift our World of Work Trends 2026 identifies as one of the defining challenges for HR leaders this year.
And in Asia Pacific, this shift carries particular weight. Here, organisations operate at the intersection of rapid economic growth, demographic transformation, digital acceleration, and complex social change. Employees are no longer satisfied with purpose framed as a slogan on a careers page or a line in an annual report. They want to see it reflected in leadership decisions, people practices, and everyday experiences at work.
What the Data Tells Us: Purpose in Practice Across Asia Pacific Top Employers
The data among our 460 Certified Top Employers across Asia Pacific reflects exactly this:
96% communicate purpose stories — through customer impact, employee voices, and leadership messages — to bring their organisation’s mission to life
80% provide structured opportunities for employees to reflect on their own purpose and connect it to the organisation’s
54% use scorecards or similar mechanisms to track alignment and intervene early if purpose begins to slip
This is precisely the challenge that Global Top Employer Boehringer Ingelheim chose to confront head on. Rather than relying on top-down messaging to carry their purpose, the company asked a more fundamental question:
How do you help employees not just understand a purpose statement, but genuinely feel it as their own?
From Statement to Experience: How Boehringer Ingelheim Brings Purpose to Life
Boehringer Ingelheim sought to deepen employee connection to its purpose, Transforming Lives for Generations, recognising that purpose must be lived, not stated. To achieve this, the company created an experiential approach that helps employees internalise the meaning of their work beyond compensation and benefits.
This is just a snapshot of Boehringer Ingelheim’s innovative best practice; you can find the entire practice in our HR Best Practices database, which is exclusively available to Top Employers. Get inspiration and insight into the approach, challenges and learnings experienced by certified Top Employers. Access it now via the Top Employers Programme if you are Certified or learn more about it here!
Why the practice was needed
Boehringer Ingelheim aimed to help employees genuinely live the company purpose, Transforming Lives for Generations. They recognised that purpose cannot be adopted through words and slogans alone. It requires intentional, sustained experiences that help employees internalise the meaning.
How the practice was implemented
A core element is the annual Value Through Innovation (VTI) Day, which has been rebranded to Our FOCUS Day in 2025, which is an initiative involving all colleagues regardless of their role. In 2022, the company invited an artist, Red Hong Yi, to share how she uses her purpose to send a message through her artwork.
During the event, Boehringer Ingelheim asked their employees the following questions: what is their why? Why do they choose to work for Boehringer Ingelheim?
Teams then created art to showcase how they exemplify the company’s purpose. The organisation facilitated an exercise to help surface personal stories and emotions. Some employees shared how Boehringer Ingelheim’s medicines helped their loved ones or pets, while others expressed pride in contributing to work that improves lives across generations. When employees see their own purpose reflected in the organisation’s, it builds a deeper level of connection that goes beyond traditional employment drivers.
The company also links its purpose to sustainability. They monitor purpose through dashboards and leaders are held accountable for KPIs tied to the 3 pillars below:
More potential
More green
More health
Beyond metrics, the organisation also emphasises that purpose is also about personal impact, but also giving employees a feeling of pride in contributing to their communities, whether it be by helping 17 million patients in the region or seeing their friend’s dog live a better life thanks to the company’s products.
Although not measurable, Kelly Tay, Head of the Talent Leadership Organisation, Southeast Asia, South Korea, Australia and New Zealand, stresses that this is an equally important part of the company’s purpose. Out of these efforts, Boehringer Ingelheim has also started doing more with purpose messaging to strengthen employer branding, encouraging employees to share how they live the company purpose online.
Results of the practice
Integrating purpose into how the company communicates and operates has strengthened the EVP and generated strong engagement. Employees shared deeply personal and meaningful stories where one colleague highlighted that she was already transforming lives through a mentoring initiative. These responses showed how the purpose statement resonates differently with each person and can inspire a wide range of meaningful contributions.
“I remember an employee telling us that she was already transforming lives through a mentoring project. It was not something we expected, but really shows how a purpose statement can resonate with different people differently.”
Kelly Tay, Head of Talent Leadership Organisation, Southeast Asia, South Korea, Australia and New Zealand
What HR Leaders can learn from this
Our World of Work Trends research reinforces the same lessons surfaced by BI’s approach
Make purpose experiential. Clarify what purpose means in practice, e.g., use simple language, define the behaviours that embed purpose through everyday actions, create intentional moments (rituals, reflection, storytelling) where employees connect their personal “why” to the organisation’s purpose.
Treat purpose as an operating system and not a campaign. Embed purpose into core systems, e.g., align purpose with strategy, leadership expectations, performance reviews and recognition.
Track progress through tangible outcomes and intervene early. Use scorecards, feedback loops, and regular reviews to see whether purpose is being lived, then course‑correct quickly when gaps appear.
Amplify impact through enablers. Co‑create with employees to ensure authenticity; equip managers with toolkits and stories to make purpose part of team routines; and extend purpose into employer branding so the candidate experience mirrors the employee experience.
When purpose is experienced, embedded, and measured — as our research and BI’s example both show — it becomes credible, compelling and culture‑shaping.
How neuroinclusion drives a thriving team environment
Neurodiversity is gaining increasing attention in workplace discussions. A non-medical umbrella term that includes the conditions autism, dyslexia, dyspraxia, dyscalculia and ADHD, neurodivergence is evident in around 10-20% of the population.
As the workforce becomes more diverse, many employees will be working alongside a neurodivergent colleague in the coming years. And so, in this age of the collective workforce – the central theme of our newly launched World of Work Trends 2025 report – the ability to design workplaces that are intentionally neuroinclusive has become essential.
Our latest research paper, Neuroinclusive by Design, builds on this theme and explores how leading HR teams are embracing a systems-thinking approach to inclusion, building team environments that are collaborative, adaptive, and resilient by design.
The research offers a blueprint for organisations ready to move beyond isolated DEI efforts toward truly integrated talent strategies that ultimately tap into collective strength through individual empowerment.
Organisations could and should therefore be seeking a positive step change in productivity through their recruitment and retention strategies for neuroinclusion. Even so, many struggle with where to begin. So, to understand what makes neurodiverse teams excel, Top Employers Institute conducted in-depth interviews with neurodivergent employees and organisations, to offer guidance on how HR professionals can take immediate actions for the benefit of both.
Our resulting neurodiversity research paper, Neuroinclusive by design, explores the steps organisations can take to build truly inclusive workplaces.
Here are three actions that HR can take immediately to create a culture of neuroinclusion by design in their organisation:
1. Harness individual talents for collective success. Many neurodivergent individuals value opportunities to explore different roles, projects and responsibilities. By building teams where individual strengths are recognised and supported by colleagues with different skill sets, HR can ensure that everyone can contribute meaningfully to the team’s success.
2. Define and commit to consistent ways of working. This practice involves HR establishing explicit behaviours and rules, creating clarity and allowing all employees – neurodivergent and neurotypical alike – to contribute effectively.
3. Embrace empathy and nurture interpersonal trust. HR needs to create a culture where empathy is prioritised, and assumptions are avoided. When colleagues approach interactions with neurodivergent employees with patience and willingness to understand their perspective, they foster a more inclusive and supportive environment.
From accommodation to acceleration
HR leaders can apply these three practices to better support neurodivergent employees and unlock their full potential as a strength within their organisation. If they can, they will cultivate workplaces that embrace diverse ways of thinking, communicating, and working. This in turn encourages ongoing reflection on how work gets done — and whether there might be better ways.
What we can learn from high-performing neurodiverse teams
Neurodiversity research tells us that teams that leverage individual strengths, co-create clarity in how they work, and prioritise empathy form a strong blueprint for building more inclusive, high-performing teams across the organisation. They lead to more adaptable, resilient, innovative – and yes, more productive – organisations.
By championingneurodiversity best practices research within teams, companies are not just creating better workplaces, they are shaping the future of work itself and creating a thriving environment for all.
Neuroinclusion in practice: From awareness to action
Our recent webinar, Neuroinclusion in the workplace: From awareness to action, showed HR leaders how to take a giant leap forward from understanding the importance of neuroinclusivity to embedding it across leadership and teams at every level of an organisation.
Sarah Andresen, Chief Product and Technology Officer at Top Employers Institute discussed best practice neuroinclusivity with Eline Jammaers, Assistant Professor at Hasselt University and Tristan Lavender, Founder & Chair of Philips Neurodiversity Network.
The case is made, so let’s move to action.
HR leaders should already know that neuroinclusion helps organisations widen their talent pool, unlock latent potential and create stronger, more connected teams. There is no shortage of research showing that inclusive organisations have a better chance of meeting the expectations of socially-conscious consumers, while employees working there are more likely to feel engaged – and stick around.
Top Employers Institute’s new paper Neuroinclusive by design: Creative and thriving team environment for all echoes these findings and goes much further. It identifies three features of thriving, inclusive teams: harnessing individual talents, co-creating clarity and embracing empathy to drive better business performance.
Below are just some of the practices that the webinar looked at to show best practice inclusivity in action.
1. Start with leadership: Role models set the tone.
Senior leaders play a pivotal role in introducing neuroinclusive practices. When leaders are open about their own neurodivergence, it sends a powerful and positive message. It normalises differences and encourages psychological safety, especially among younger employees and others unsure about disclosing their neurodivergence.
Line managers are also vital role models. Their ability to sit and to listen, respond with flexibility and ask the normal day-to-day questions, such as ‘What support would help you do your best work?’ can be transformative.
One enduring myth that the webinar also explored is when neurodiversity is billed as bringing ‘superpowers’ to the workplace. While neurodivergent employees do bring unique strengths, these must be wholeheartedly supported. The true value of neurodivergence is only unlocked with the active encouragement of leaders and managers; a passive acceptance that we are all different is simply not enough.
2. Continue with teams: Embed psychological safety as an everyday instinct.
To move inclusion beyond good intentions means teams must also play their full part. Psychological safety needs to be a daily given, built through small, consistent behaviours. Both leaders and their teams should, for example, ask new hires about communication preferences, environmental needs or work styles as an instinct, without the need for a formal diagnosis. Simple common-sense actions like these have a wider purpose – they reduce barriers and improve collaboration among not only neurodivergent employees but everyone.
Inclusion happens in these ‘micro-moments’ of work: how to run meetings, give feedback, and handle discussions. Leaders and teams need to model empathy and openness, not just in policy but in day-to-day behaviour, until it becomes deeply embedded.
This needs to be visible externally, to attract future talent. Personal stories of neuroinclusion attract the job candidates of the future, as well strengthening internal alignment.
3. Reinforce through ERGs and metrics: A key role for HR.
Our Neuroinclusive by Design research describes a necessary mindset shift from ‘accommodation’ to ‘intentional inclusion’, building flexibility, clarity and empathy proactively into team culture from the outset. And HR has a key role to play in driving this forward in several ways.
For example, Employee Resource Groups (ERGs) are a powerful tool for accelerating inclusion. They provide safe spaces for connection, education and advocacy. For them to flourish, HR leaders must support them in a similarly active way, with funding, time and clear links to organisational strategy.
The webinar showed how companies like Philips have introduced formal neuroinclusion policies at a national level to make sure that ERG insights translate into organisation-wide support. And this is the kind of structural reinforcement that Top Employers’ new platform, HREdge | NeuroInclusion, has been designed to support. It provides the necessary tools, insights and expert guidance for embedding inclusion across the employee lifecycle.
Measuring neuroinclusivity also remains a challenge for many employers. One practical way for HR to play a role is to embed questions within existing wellbeing or engagement surveys, to align with key desired outcomes like job satisfaction or a sense of belonging. This requires trust, with participants needing to believe that their responses will not only be anonymous but used constructively. ERGs can play a unique role here too, for example through running pulse surveys or providing qualitative insights from neurodivergent communities.
Final word…
Neuroinclusion by design in 2025 is no longer only for the neurodivergent. It is a journey from awareness to action for all, a framework for designing better work for everyone, at every level of an organisation.
To explore how to start or scale your neuroinclusive practices, download our research paper or for tailored business recommendations and benchmarking solutions, find out more about our new platform, HREdge | NeuroInclusion.
Neuroinclusion by design: Progressive HR strategies to drive team success
Organisations today face growing pressure to create environments that embrace all forms of human diversity – including the need to accommodate diverse ways of thinking. In a recent LinkedIn Live webinar, Dr Emily Cook, Senior Researcher and Paola Bottaro, People Director, both from Top Employers Institute, explored the insights behind our new paper, Neuroinclusive by Design: Creating a Thriving Team Environment for All.
The session offered a compelling blueprint for HR leaders seeking to embed neuroinclusion into the way work gets done – not just as a reactive set of accommodations, but as a proactive principle of workplace design.
Drawing on in-depth interviews with neurodivergent professionals and the experiences of certified Top Employers such as Tata Consultancy Services and Bentley, the research identifies three essential traits of high-performing neurodiverse teams: harnessing individual talents, co-creating clarity, and embracing empathy.
The concept of intentional neuroinclusion is gaining traction, shifting focus from making adjustments for individuals to proactively structuring work environments to both expect and support a wide range of cognitive and behavioural styles. This not only benefits neurodivergent employees, but also enhances the working experience for all.
Rather than responding to challenges as they arise, this proactive approach integrates flexibility, clarity and empathy from the outset. This in turn enables a more inclusive and productive culture that supports differing ways of thinking, communicating and working.
Unlock collective success by harnessing individual talents
Many neurodivergent employees bring distinctive strengths, such as pattern recognition, that employers are in danger of overlooking when using traditional role definitions and job descriptions.
Our research encourages HR teams to look out for new skills. Techniques like skills profiling, using internal marketplaces for talent and more intentional performance conversations can help uncover and leverage these often-hidden strengths.
Neurodivergent professionals also frequently contribute beyond their formal roles, engaging in innovation projects and employee resource groups (ERGs). Supporting and celebrating this kind of engagement is one way that organisations can help fully unlock individual potential and elevate team performance.
Define and commit to consistent ways of working
The research found that inconsistent or mismatched expectations around how work gets done – whether in meetings, communication styles or collaborative processes – can become significant barriers for neurodivergent individuals.
Flexible and inclusive ways of working can be achieved by co-creating team norms, rather than imposing top-down rules. For example, teams might need to agree on meeting cadences, notification boundaries, or which tasks are best tackled together versus independently.
This shared clarity creates an environment where all team members, regardless of their cognitive profile, understand what’s expected and feel able to contribute effectively.
Embrace empathy to build trust
Our research showed that trust and psychological safety emerged as foundational to neuroinclusive teams. Neurodivergent employees often feel pressure to conform to behavioural expectations, such as direct eye contact or small talk, that may not align with how they naturally interact. This “masking” can take a toll on mental health over time.
Empathy, in this context, involves understanding and accepting diverse forms of communication and engagement. Employers can reinforce this through formal systems like manager training and inclusive policies, and through everyday signals – such as how to deliver feedback or how to understand alternative working styles.
Regular check-ins that focus on employee experience, not just outputs, can play a vital role in normalising support-seeking and creating space for authenticity.
Adapt neuroinclusion for differing cultures and contexts
In response to a question from the webinar audience, it was acknowledged that while in this instance our research interviews did not cover all geographic regions, the broader research we do at Top Employers Institute draws on data and insights from organisations across multiple continents. The principles highlighted in the paper – flexibility, clarity, and empathy – are designed to be adaptable to local context and nuance.
Neuroinclusion strategies should never follow a “one-size-fits-all” model. Different regions, industries, and cultures bring varying approaches, vocabularies and challenges to the topic. The key lies in building environments that are fundamentally inclusive by design, yet flexible enough to reflect local norms and realities.
A strategic blueprint for a better world of work
The overarching takeaway from our webinar was that neuroinclusion should not be seen as an adjustment to existing systems, but rather as a framework for the design of modern work. Through intentional design, organisations can build environments that both expect and celebrate diversity.
Along with this research paper, we’ve introduced a new platform, HREdge | NeuroInclusion, as a practical support tool for organisations at any stage of their neuroinclusion journey, providing access to tailored insights, expert guidance and a global network of HR leaders. And as the research makes clear, organisations that commit to neuroinclusion are not just improving workplace culture – they are positioning themselves for greater adaptability, innovation and long-term success.
How Top Employer, CME, transformed its People Strategy and gained business influence
In a media landscape defined by fierce competition and rapid transformation, Central European Media Enterprises (CME) did something bold: it made people strategy a business priority.
A few years ago, the HR team at CME operated with limited visibility, minimal influence, with no consistent processes across its regional markets. Employee engagement wasn’t measured, employer branding was uncharted territory, and HR did not have a seat at the table when the organisation discussed its business agenda.
That was the landscape Soňa Schwarzová stepped into as she took on the role of Chief People and Sustainability Officer, but fast forward to today, and the company is being recognised for its excellent people practices as a Certified Top Employer. That milestone reflects how the organisation.
From marginal to mission-critical
Fast forward to today, and CME stands tall as the first media company in Central and Eastern Europe to be Certified as a Top Employer. But as Soňa is quick to emphasise, the Certification itself wasn’t the final goal. It was the catalyst for continuous change and improvement.
The process of going through the audit is more important than the Certification. That’s more the cherry on top. — Soňa Schwarzová
The Top Employers Certification Programme acted as a powerful framework for CME as it gave the team data-led insights that allowed them to prioritise creating alignment, unlocking collaboration across markets, and transforming the HR function from reactive to strategic.
What changed for CME?
The case study reveals a roadmap for HR transformation:
Structured audits became CME’s annual People strategy blueprint
Cross-country collaboration flourished, empowering smaller HR teams
HR gained credibility, influence, and internal legitimacy
Employer branding accelerated, enhancing CME’s appeal across talent markets
HR now informs business strategy, not just supports it
As Soňa notes, Every country CEO included the Top Employers [insights] in their top-to-top presentations. That’s a major shift. We’re on the agenda.
The key takeaway
This isn’t just a success story. It’s a strategic playbook for HR leaders navigating complex environments, limited resources, and growing expectations.
Whether you’re rethinking your HR operating model, seeking to elevate your employer brand, or striving for business alignment, CME’s journey offers concrete, replicable insights.
Discover how our globally recognised Certification Programme, along with our data-led insights and advisory expertise, enables you to advance your talent attraction, development, engagement and retention strategies.
Moving beyond traditional talent acquisition and retention strategies
By Dr. Martin Hofmann, Executive Vice President of Human Resource, Orga & ITP of Volkswagen and David Plink CEO of Top Employers Institute
Executive summary
In this dramatic time of change, Top Employers must move beyond traditional talent acquisition and retention strategies to focus on economic value-based talent management. Regular organisational reviews as a way of adaption to business challenges, market impact and new technologies are forcing Top Employers across industries to rethink their human resource strategy and practices. Suddenly, there is an implicit challenge and criticism from employees to their employer, as cost efficiency, stricter performance orientation, a permanent exchange of competencies and, as a result, the steady renewal of organisational structures calls for new methods, tools, and processes. Managing the selection and separation of talents is becoming key for employers. Driving performance in the company to develop a high talent density organisation, applying new technologies with artificial intelligence to abolish inefficiency in processes and tools are core success indicators to keep the company a top performer and Top Employer in their industry. In this time, where major transformation has arrived in all industries, it is of utmost importance to every company to take care of the impacted talents in a professional manner. This needs new ways to define Top Employer excellence and correct the narrative that Top Employers are immune to professional separation management to maintain a dynamic, successful, and adaptable workforce.
Introduction
In today’s rapidly changing business environment, often called the “new normality,” driven by technological advances, globalisation, and evolving economic dynamics, the demand for skilled workers has skyrocketed, resulting in a growing talent shortage. A Korn Ferry study from 2021 predicts that skills gaps could result in more than 85 million unfilled jobs worldwide. Meanwhile, according to a 2022 Glassdoor report, 75% of job seekers consider a company’s reputation before applying. Being seen as a Top Employer has had a significant impact on talents and within the relevant industrial community.
The Top Employers Certification is the way to prove that the conditions for employees to develop themselves are at an adequate, often best practice level. A key attribute was to be attractive to potential recruits in talent acquisition and during their life cycle on board. However, this is has changed significantly, in the last few years after the COVID crisis.. As the economic landscape evolves, the influence of new technologies has arrived in all industries. Moreover, geopolitical impact and the disruption of value chains due to a global separation of spheres push companies worldwide into a mode where new efficiency requirements impact human resource management. High talent density approaches to strengthen employee performance and quickly adjusting organisational structures to new market needs are now essential.
In these tumultuous times, company success through a more efficient and leaner workforce is at the forefront of employers’ agendas. This leads to debate and confusion. On one side, the question is whether the investment companies have made in becoming a Top Employer over the past decade can be retained to win more and more specialised talents with rare skills. On the other side, the question is how to drive workforce reduction and create professional separation management. This contrast of investing in talents on one side and separating from talents on the other side is part of the same coin. However, the compounded technological shift in labour markets and industries now poses significant challenges for employers to innovate and remain competitive in a globalised economy. The key question is: what is the definition of a Top Employer in today’s environment?
Key human resource professionals from a variety of industries were interviewed to answer this question and share the practices of market leaders. These interviews provide valuable insights into the strategies used by leading organisations and help to reflect on what is needed for an up-to-date Top Employer definition. Additional case studies and practical insights were analysed to prove and support some key findings. Using thematic analysis, it was possible to synthesise key trends and strategies, especially those of Top Employers who can maintain their position in these ambivalent times. Three key areas are shaping an impactful part of an updated narrative when it comes to a Top Employer definition: first, core economic value and talent management; second, a consequent review of organisational and individual performance; and third, professional separation management.
Core economic value and talent management
Talent management has emerged as a cornerstone of success. Insights from Smith in 2020 suggest that companies excelling in this area enjoy a boost in employee engagement, productivity, and overall performance. This is not just about human resources; “Talent management is a strategic imperative that drives organisational success.” It is about recognising that the right people, effectively developed and engaged, can be the difference between a company that thrives and one that merely survives.
Under these circumstances, strategic workforce planning becomes a helpful solution. In practice, strategic workforce planning along certain competencies mostly gives good insight into what is coming and needed in the next two to three years. However, in long-term planning, it often remains a theoretical and analytical exercise. This needs to be converted into organisational renewal and consequent management of measures related to workforce capability and size.
Strategic workforce planning requires organisations to consider both economic trends and business developments in a rational, forward-looking manner. By aligning workforce planning with business value, organisations can minimise workforce size while ensuring that the right skills are in place to drive growth and profitability. This rational approach, combined with cascading action plans into the last business unit and clear economic indicators for each planning cycle, helps to optimise the workforce. This ensures it is right-sized and strategically positioned to meet current and future business needs, supporting better financial performance.
The research above links talent management to improved financial performance, while Collings & Mellahi’s research in 2009 found that it enhances a company’s economic value by optimising its workforce. Brown, in 2019, echoes this, noting that such practices lead to higher employee satisfaction and retention. Moreover, Jones, in 2019, observes that effective talent management is key to an organisation’s agility and resilience, allowing it to bend but not break in the face of challenges. The research paints a clear picture: organisations that prioritise action-based talent management see the benefits in their cost structure and business value creation. But this is not just theory; real-world examples show the impact of these strategies. It is a testament to the idea that considering economic value in talent management is more than a nice-to-have; it’s a must-have for organisations aiming to stay actively ahead.
Looking into the practice of human resources management teams in China within leading companies, it is demonstrated that management teams who manage their workforce with the principle of “right sizing to expected forward-looking volume” have faced severe challenges from both internal and external perspectives. Like many other top global companies, they have realised their overcapacity problem in the Chinese market in the recent past. They must take proactive measures to manage workforce structure under a new paradigm. Creating workforce flexibility while ensuring a stable supply of new competencies and having human resource strategies in place to adapt more quickly to shifting volume and competence demands is essential.
While the workforce must be planned forward-looking and more strictly according to product volume and competence demand, efficiency KPIs often do not allow contingency planning anymore. Active apprentice strategies, an ideal workforce structure of experienced senior and junior profiles, and innovative cells of internal talents and external experts need to be included in the planning to increase flexibility and adaptability during transformation times. As a result, Top Employers need concrete plans to size, up-skill, and re-skill their workforce, including necessary rotation if the structural aspect or competence level does not serve the business appropriately.
Consequent review of organisational and individual performance
An organisational review is not new to the Top Employer definition, as it linked strategic goals to the organisation for decades. However, the dynamic of how organisations structure their workforce and way of working is becoming a core criterion for success. Reviewing the current workforce structure helps identify skill gaps, inefficiencies, and areas for improvement. The overall organisation of work, processes, and decision-making structure amplifies success when reviewing Top Employer impact in different industries. Especially in disruptive industries, modern workforce and process structures are key differentiators of success in speed and efficiency.
Regular reviews and benchmarks help Top Employers make informed decisions about staffing, restructuring, and training. Make sure the workforce is adaptable to future needs. While this may be uncomfortable for units wishing for stability, it fosters operational efficiency and long-term growth. As Brown & Jones highlighted in 2019, regular assessments help identify inefficiencies and areas for improvement, leading to better performance. These reviews allow companies to assess their structures and operations, ensuring they are on track to meet both short- and long-term goals. Williams, in 2021, adds that companies that conduct these reviews are better equipped to identify new opportunities and mitigate risks, positioning themselves for success.
Companies should use a systematic, data-driven approach to conduct effective organisational reviews, including evaluating structure, employee performance and gathering stakeholder feedback. Researchers emphasise the importance of identifying bottlenecks, redundant processes, and skill gaps that slow performance. Continuous reviews, rather than one-time events, ensure organisations can fit market changes, improve efficiency, and refine strategies.
In practice, the final value of organisational renewal and restructuring always comes with reviewing and matching individual performance. Since organisations are composed of units, teams, and individuals, the questions come down to the core: who is the right person for the challenges ahead? Each function needs to be analysed for occupation or deletion. If there is a need to occupy the function, the question is, who can do it? In terms of competencies, skills, and performance, human resource strategies need to answer these questions during restructuring. Therefore, periodic personnel changes are essential to maintain competitive strength. A basis for this is not only excellent training and skill management but also a performance-driven culture, including a clear approach to differentiate talents. This includes the creation of talent relativity to award top performers and address low performers with the same distinction and clarity. Leaders and managers are crucial in this process but are often the weakest part of this value chain. It is essential for a high-performing organisation to address the right level of expectation and provide honest feedback to those who do not meet the set level. Human resources strategies need to support and select the performance and internal employability level in a revolving process.
Especially in challenging market situations, internal and external employability is key for talent development, which is not limited to the current position. Future companies that want to be Top Employers need to consider and address this openly and frankly, not just rest on good, solid, or acceptable performance in their current function. Taking transformation seriously and believing in the strategic role of personnel changes, most employees will likely be affected by new assignments, pivoting functions, or efficiency measures. As the organisation’s long-term health lies in its ability to renew and change, human resource strategies in this field are crucial to support high talent density in all aspects. Experience shows that managing resistance to change, especially during job cuts, is a critical success factor. The agility to change processes, tools, and methods is a differentiating factor for future Top Employers when assessing forward-looking, successful HR practices.
Professional separation management
One of the most common feedbacks during job cuts at Top Employers is the phrase: “Top Employers don’t lay off people.” However, the time to leave an organisation, voluntarily or involuntarily, is part of the employee journey. This process is necessary for Top Employers to maintain competitiveness, as it allows for the continuous renewal of the organisation with new influences, skills, traits, and competencies. This does not contradict talent retention strategies; rather, it complements them. Both parts underpin the need for companies to orchestrate healthy competition among talents based on transparent organisational and individual performance criteria and honest feedback.
When it is time to leave the organisation, effective separation management is critical to minimise the impact of employee departures on organisational performance and maintain a positive workplace culture. As Williams in 2021 points out, having professional separation strategies in place can significantly enhance an employer’s brand and reduce turnover rates.8 When managed well, separations can lead to higher employee satisfaction and morale, which in turn supports organisational stability. For example, one multinational company that implemented a comprehensive separation management programme saw a 10% reduction in turnover and an improvement in its employer brand. This example may be the best endorsement of this point of view. In addition, Smith in 2020 suggests that companies that implement professional separation strategies often report improved employer branding, which can attract top talent and create a more resilient workforce.
To achieve these benefits, organisations should establish clear, well-structured separation management systems, including well-defined policies and procedures to ensure fairness and consistency. Offering support to departing employees, such as career counselling or job placement assistance, can help make a positive impression and maintain strong relationships after they leave. In examining best practices, data from the Top Employers Institute shows a slight decline in the consistent use of formal offboarding programmes—from 85% to 79%. While most Top Employers maintain structured exit processes, this decline signals a potential concern. However, the increase in recognition of departing employees, from 50% to 54%, reflects a growing appreciation for their contributions. Similarly, the increase in post-departure conversations, from 18% to 21%, and alumni networks, from 16% to 18%, suggest an increased focus on maintaining positive relationships with former employees. These efforts can lead to a stronger alumni network, potentially aiding in rehiring and promoting the organisation’s brand.
While there is still significant room for improvement in this field across all industries, the trends observed in these practices point to a shift toward better recognition of departing employees and a greater emphasis on post-departure relationship management. Companies that excel in these areas are likely to experience not only reduced turnover but also improved employer branding and a more resilient workforce. The rise of more fluid employment relationships and the decline of lifetime employment are driving a shift toward long-term talent relationship management. Employers are increasingly focused on nurturing these relationships after employees leave, providing opportunities for future rehiring. Alumni networks and referral programmes allow organisations to stay connected with former employees, attract them back, or leverage their networks to identify new talents. This evolving approach reflects a dynamic and interactive talent ecosystem that extends beyond an employee’s tenure and contributes to long-term organisational success.
Based on other best practices, the approach to managing separations demonstrates a strong commitment to fostering positive relationships with departing employees while maintaining the integrity of the organisation. For managing separations, processes are needed to accompany this phase, starting with defining the ways to identify positions or functions that need to be abolished and defining selection mechanisms on the people side. Along with this first approach of a professional separation identification mechanism, it is important to integrate strategies for different incumbents in affected functions and positions. Best practices include programmes to facilitate departure for employees close to retirement age, programmes for re- and up-skilling, as well as measures of downgrading, ordered position transfer, secondments, and other assignments within the internal and external labour market. A significant trend among Top Employers is to invest in strategies to bridge this period and invest in this part of the talent lifecycle. It becomes clear that in challenging times, the last part of the departure process is as important as the talent acquisition part. However, not enough strategies are observable in the market.
A benchmark is a professional, clear, and structured process for separations, where the company ensures that both the management team and employees are well prepared for the transition and the ultimate decision of no longer working together. This is especially crucial in companies that have never experienced or applied a professional separation process. A key best practice was the on-site transfer hub, which allowed employees to cool off and maintain a connection with the company, creating a smoother exit process. In addition, the company’s focus on offering a variety of support options, such as on-site career consultations for employees, highlighted their care for departing employees, enhanced their employer brand, and fostered a resilient workforce. Furthermore, the company’s recognition of the importance of long-term professional relationships with former employees through alumni networks and referral programmes exemplifies a forward-thinking approach that not only aids in talent reacquisition but also strengthens the company’s reputation as an employer of choice.
Conclusion
Human resource management is no longer just about filling roles or managing processes. Companies must adopt strategic workforce planning, regular performance reviews, and effective separation management to navigate these challenges. These practices ensure that organisations remain competitive, driving growth and profitability. By focusing on core economic value and talent management, consequent review of organisational and individual performance, and professional separation management, companies can maintain their status as Top Employers and thrive in the “new normality.”
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