Best Practice | Accenture Accentuates the Employee Experience



The programme “Change @ Work, Poland edition” started in 2019 as the first One Accenture initiative to promote a sense of belonging within the organisation. The programme aims to improve employee satisfaction by helping them feel more valued and connected to the organisation.

Using a dedicated AI tool, Accenture Poland engaged approximately 250 employees in real time to shape their culture of belonging. Based on extensive research, they have determined four main areas that most influence employees’ sense of belonging. Under this programme, Accenture Poland is running 15 amazing projects to shape a better world for more than 9 000 employees.

This is just a snapshot of Accenture’s innovative best practice. You can find the entire practice in our HR Best Practices database, which is exclusively available to Top Employers. Get inspiration and insight into the approach, challenges and learnings experienced by certified Top Employers. Access it now via the Top Employers Programme if you are certified or learn more about it here!

Why the practice was needed

During difficult and unpredictable times, Accenture Poland believes that leaders must act alongside younger colleagues to co-create the best solutions. Involving employees at all levels of an organisation can also help them feel engaged with the organisation in a meaningful way and could, therefore, help retain talent.

How the practice was implemented

Accenture’s Change @ Work, Poland edition consisted of three main steps:

1. Accenture Poland conducted research using individual in-depth interviews with approximately 50 employees to understand the main factors that determine a feeling of belonging within Accenture.
   • The analysed dataset included:
     • The anonymised personal data of respondents was obtained from internal human resource management systems.
     • Qualitative data – statements of respondents obtained based on the interview discussion guide.
     • Quantitative data – responses to questions asked using a five-point Likert scale.

2. Based on the research, the organisation designed four main activities that were most important for employees in terms of belonging.
3. Using an AI tool, Remesh, Accenture Poland involved approximately 250 employees in shaping final solutions that best met employees’ expectations.

The co-creation method was used, and the initiative was run by employees for employees as a way to understand and focus on their real needs.

Results of the practice

• More than 300 employees gave feedback to shape the final solutions.
• 15 initiatives are being implemented to increase employee satisfaction.
• Accenture Poland is moving from talent consumption toward talent creation, with Gen Z pushing for this change.

3 Employee Insights Your Organisation Needs to Succeed

Employee Engagement Insights

Despite their industry and offerings, organisations rely on their people more than anything else. That is why it is important for organisations to understand their employees as much as they understand their clients .

In this blog post we are exploring everything from what employee insights are to the three employee insights  organisations need to prioritise.

What are employee insights?

These  are valuable information and understanding from analysing people’s behaviour, attitude, and organisational feedback. They form the foundation upon which people strategies are built. As can serve as a starting point for information and a way for teams to monitor the success of their strategies.

Employee insights encompass aspects such as employee motivations, job satisfaction, work-life balance, professional development needs, and perceptions of the workplace culture. By systematically gathering and interpreting data through surveys, performance reviews, feedback sessions, and other tools, HR teams can use this data to comprehensively understand what drives their people.

How employee insights benefit and support organisations

Employee insights have a number of benefits for organisations, especially when it comes to learning what drives employee satisfaction. Some of those benefits include:

• • Enhanced employee engagement: when employees feel positive engagement it is reflected in the quality of their work as it becomes more than just a job for them. They show a level of dedication that means they are more likely to take pride in their work and that means that organisations can rely on them to go the extra mile for business success.
  • Improved retention of employees:recruiting and training new people is expensive and time-consuming and expensive. By retaining existing employees, organisations can save on recruitment costs, training programs, and the loss of productivity associated with new hires.
  • An improved work culture and environment to support employees:a positive work culture and supportive environment are essential for fostering employee well-being and productivity. When employees fee valued, respected and supported at work they are more likely to feel satisfied at work, and satisfied people are more likely to stay with the organisation and perform at their best.
  • Enable organisations to make more informed decisions:organisations that can make data-driven decision-making will find that it is crucial for strategic planning and operational efficiency. This alignment leads to better outcomes and a more motivated workforce.
  • Reduced costs: high turnover of employees can lead to hidden costs such as lost productivity, lower employee morale, and decreased customer satisfaction. By improving retention, organisations avoid these costs.

 

3 employee insights your organisation needs to know

Now that it is clearer about the benefits of identifying employee insights, we are going to go deeper into the ones your organisation needs to identify:

• How are the employee motivations within your organisation:Knowing what motivates your employees is key to fostering a productive and engaged workforce. While compensation is important, intrinsic motivators such as recognition, meaningful work, career growth opportunities, and a positive workplace culture often significantly impact long-term engagement. HR teams that can identify what motivates their people will be better able to align these needs with organisational goals, creating a work environment that supports the organisation while ensuring that employees are supported.
• How employees feel about their sense of belonging within the organisation:A sense of belonging is essential for a positive employee experience. Employees who feel included and part of the organisation are more likely to be engaged and committed. Organisations that have data and insights on these feelings will be able to make decisions to better engage their people and support them so that they are more engaged at work.
• How employees feel about their personal and professional growth opportunities at work:People want to feel that their careers are progressing and that their company supports their growth. Organisations also want to invest in the people they have rather than continually looking for new employees to fill their gaps. That is why investing in professional development through training programs, workshops, and continuous learning opportunities benefits employees and the organisation. HR teams prioritising getting data and insights into this area of their employees’ lives will feel more equipped to support their people while also boosting their loyalty and commitment to the organisation.

5 ways to gain employee insights

Employee engagement insights can be gained through a combination of quantitative and qualitative methods designed to gather comprehensive data on employees’ overall experiences, attitudes, and behaviours. Some of the methods that organisations can use to gain these insights include:

• Regular surveys and questionnaires:frequent use of surveys and questionnaire, can be an effective way for organisations to get a general picture of how employees are feeling at work. These can be annual engagement surveys, pulse surveys, or targeted questionnaires focusing on specific areas such as job satisfaction, work-life balance, and career development. These tools can also be effectively implemented using digital tools that will allow data to be analysed and trends to be easily identified.
• Regular one-on-one meetings and check-ins:regular perfomarmance reviews, like stay inteviews, provide valuable insights into employee performance, strengths, and areas for development. These discussions also offer an opportunity for employees to share their career aspirations, challenges, and feedback on their roles and the organisation. When using this method to gain employee insights, attention must be paid to creating a psychologically safe environment for employees to share their feelings.
• Exit interviews:Exit interviews with departing employees can reveal critical insights into why employees leave and what could have been done to retain them. This feedback helps identify systemic issues, areas for improvement, and opportunities to enhance the employee experience for current and future staff.
• Anonymous feedback channels:Providing anonymous ways to give feedback, like suggestion boxes or confidential online platforms, encourages employees to share honest opinions without fear of retaliation. This can surface issues that employees might be reluctant to discuss openly.
• HR Analytics: HR departments can leverage data analytics  to track and analyse various metrics such as turnover rates, absenteeism, performance metrics, and employee engagement scores. Advanced analytics tools can uncover patterns and trends, providing actionable insights for strategic decision-making.

Organisations that use a combination of these methods can gain a holistic understanding of their employees’ experiences, needs, and concerns. This can enable them to have a comprehensive approach to gathering employee insights.

Employee insights: final thoughts on their value 

Employee insights are essential for building a resilient and high-performing organisation in a competitive business landscape. It is critical that HR teams prioritise understanding and leveraging these insights to drive organisational success.

The Top Employers Certification Programme recognises excellent people practices to help organisations grow as an employer of choice. These excellent people practices are often improved by identifying important employee engagement insights to know where to make impactful changes.

Learn more about joining the Programme and how it can help you make  data-driven decisions: get in touch today, become employer of choice!

HR Practices to Elevate Your Workforce: Insights from Asia-Pacific’s Top Employers 2024



This year, we’ve certified 369 organisations in Asia-Pacific as Top Employers, and we have curated a selection of best practices from these esteemed organisations to inspire you. In this comprehensive resource, you’ll find insights and exemplary practices that have not only raised the global standard of HR excellence but also set the benchmark for others to follow. 

Download the ebook now to uncover invaluable insights. Here are some highlights you’ll find inside: 

• Learning and Development – Discover how AstraZeneca fosters a culture of lifelong learning to support its 2030 Bold Ambition. Learn how their 3Es Learning Framework (Experience, Exposure, and Education) empowers employees to embrace a ‘learning mindset,’ focusing on real-time application and long-term development through coaching and feedforward. Explore how initiatives like Degreed, P100, LEAP 50, and the Accelerate program enhance skills, broaden perspectives, and accelerate leadership development. Discover how AstraZeneca’s commitment to everyday development experiences drives innovation and delivers life-changing medicines to patients, reflected in high engagement scores and strong business performance. 

• Onboarding – Discover how NN Life Insurance Japan has transformed its onboarding process by integrating digital tools with personal communication. Learn how new hires benefit from instant access to essential information and e-learning resources, coupled with personal interactions such as welcome sessions with senior management. Explore how these efforts enhance talent retention and engagement by fostering strong connections within the organization. 

• Performance – Discover how Lyreco Thailand’s Performance Development Review (PDR) promotes ongoing learning and development. Learn how this holistic procedure integrates self-assessments, open communication, constructive feedback, and personalized development plans to align individual goals with company objectives. Explore how Lyreco’s PDR process, implemented through the Workday platform, has enhanced employee growth, reduced turnover, and increased engagement and satisfaction. 

• Sustainability – Discover how CHEP Australia fosters a culture of sustainability throughout the employee lifecycle. Learn how their sustainable practices are embedded from recruitment to onboarding and beyond, promoting a nature-positive economy through their pooling model. Explore initiatives like their annual Sustainability Week and Helping Hands program, which support employee engagement and community involvement, contributing to their ambitious sustainability goals. 

• Leadership – Discover how Servier Philippines anchors its leadership on the company value of CARE, fostering a highly inclusive and psychologically safe working environment. Learn how their transformation journey prioritizes acting on feedback, with initiatives like “You spoke, we listened” promoting open communication and continuous improvement. Explore how their psych safety training programs and workshops have built trust and collaboration, leading to high engagement and recognition as a Top Employer. 

• Talent Acquisition – Discover how GSK Indonesia’s Talent Pipeline strategy shifts from reactive to proactive recruiting, building relationships with passive external talent for future opportunities. Learn how this approach has streamlined the hiring process, reduced costs, and improved the quality of hires. Explore the steps of identifying, assessing, and engaging potential candidates, ensuring a ready pool of talent for critical roles. 

• Career Development – Discover how DLMI Malaysia supports employee career development through initiatives like Personal Development Plans, continuous dialogue, and career coaching programs. Learn how their internal digital career marketplace facilitates mobility and advancement, enhancing employee engagement and satisfaction. Explore how their annual Talent Reviews and Succession Planning process ensure the development of talents for critical leadership roles. 

• Offboarding – Discover how GEP India’s Alumni Network on LinkedIn keeps ex-employees connected to the organization. Learn how this professional network facilitates brand advocacy, rehiring of boomerang employees, and networking opportunities. Explore how GEP maintains relationships with former employees through engaging content and periodic alumni events. 

Artificial Intelligence at Work: How to Enhance the Employee Experience

Increase employee engagement and boost morale by implementing Artificial Intelligence (AI) technologies. 

 Engaged employees are essential to an organisation’s success. Employee engagement is the emotional investment employees make in their role and organisation. This personal investment is reflected in how employees execute their responsibilities and contribute to company culture. Unsurprisingly, organisations with high engagement outperform those with lower engagement levels.  

Organisations have traditionally struggled with defining and quantifying engagement. Despite sincere efforts and investments of time, effort, and money, achieving high employee engagement can remain an elusive goal that is difficult to measure. Thankfully, artificial intelligence (AI) technology is changing that. 

AI tools are revolutionising the workplace landscape by changing both employer and employee expectations. The benefit most quickly recognized is increased productivity. However, that’s just the beginning of how AI-power tools can enhance the employee experience. This article will explore other benefits AI can provide for the employee experience like expedited access to support, data-driven insights into employee sentiments, and personalised learning and development opportunities.  

Four Ways AI Enhances the Employee Experience 

1. Increased Productivity 

By automating repetitive, time-consuming tasks, AI tools give employees more time to focus on complex matters. The majority of their energy can be devoted to problem-solving, innovation, critical thinking, and relationship building. For example, AI algorithms can analyse large data sets and generate insights, saving employees numerous hours of data collection and entry. Using AI for this type of task also offers the added benefit of reducing inevitable human errors.  

Streamlining administrative tasks is another way AI can increase employee productivity. Virtual assistants can organise documents and schedule meetings, enabling teams to focus on more meaningful tasks. Algorithms can also analyse team members’ skills and availability to recommend employees for upcoming projects.  

1. Expedited Support 

Chatbots are a valuable resource that can help employees instantly access critical information. These tools can search through the organisation’s repository of knowledge and policies, reducing time spent searching for information or waiting for colleagues to respond. If an answer is not available, the chatbot can alert the appropriate Human Resource (HR) team member to answer the employee’s question. AI chatbots also help HR teams deliver information like policy updates, professional development tools, benefits information, and more.  

In addition to expediting HR services, AI chatbots are an efficient way to collect anonymous feedback. AI can easily synthesise this feedback with data from other sources like performance reviews and exit interviews to generate insights about areas of concern or opportunities for improvement. Regularly monitoring feedback data ensures employees remain engaged and enables organisations to identify potential red flags early. 

1. Data-driven Sentiment Insights 

Employee engagement efforts are traditionally focused on promoting positive morale. Prior to AI-power technologies, organisations had very few ways to gauge employee engagement beyond surveys and other types of self-reported feedback. Through data mining and machine learning, AI tools can analyse and predict employee needs and behaviour.  

Sentiment analytics software offers detailed insights into what impacts employee morale across various themes like compensation, professional development, and benefits. As themes are identified, comments on surveys can be categorised and compiled. Then, comments in each category can be tagged with a sentiment–positive, negative, or neutral–offering the HR team a useful data set to review and act on. Automating the process of compiling and analysing data gives the HR team more time to focus on personal interactions and strategic initiatives.  

1. Personalized Learning and Development Programs 

AI-powered learning platforms offer an unparalleled level of personalisation. Each employee’s skills, pace, and learning methods are assessed by the platform. Based on that information, the platform generates a customised study program for each person, recommending relevant courses and resources.  

As employees advance through their training, the platform continuously adapts to their progress, suggesting new content and challenges to keep them engaged. Such a tailored approach ensures that employees acquire the necessary skills for their role, keeps them motivated, and enables them to effortlessly take ownership of their professional development.  

Organisations using AI-based learning platforms often notice the added benefit of promoting a culture of continuous learning. The platform can automatically generate recommendations for additional opportunities once a study program is complete. Because the platform understands the employee’s preferred learning method and desired skill set, these recommendations are personalised to their needs and preferences, increasing the likelihood that they will continue training.  

Read More:  

Factors to Consider Before Launching AI 

Before introducing any new technology or tools to employees, there’s a lot to consider. With such incredibly powerful AI-based technology available, organisations need to carefully vet platforms to minimise security and privacy risks and develop training resources. Organisations that wait too long to introduce AI-power technology may find that employees are using these tools on their own or that their competitors are already reaping the benefits of this technology. 

To successfully integrate AI-based tools, carefully evaluate how well they will fit employees’ needs. Here are key factors to consider:  

• Ease of Use: Ensure the platform is intuitive and will not require extensive training to use. Assess how well the platform will integrate with other software systems already in place. A positive user experience will expedite adoption across the organisation. 
• Scalability: Tools need to be able to serve employees’ needs today and grow with the organisation. Finding a platform with robust and flexible features will ensure the technology has long-term value and aligns with the organisation’s growth trajectory.  
• Data Analytics: Confirm the selected platform has the ability to capture the desired data. For example, is the motivation primarily to collect data on employee sentiment or provide more personalised professional development opportunities? It may be necessary to launch several tools, rather than expect one platform to meet all of the organisation’s needs. Defining metrics for success will help evaluate the technology’s impact. 
• Internal Trust: The prospect of automating tasks is often associated with the idea that jobs will be eliminated. However, these tools are meant to support employees, not replace them. Organisations can reduce anxiety about job displacement by clearly stating the purpose of launching these tools and implementing reskilling and upskilling programs to equip employees to thrive once these new technologies are in place.  
• Maintenance and Support: Someone in the organisation will have to manage this technology and troubleshoot when issues arise. Identify and properly train that person or team before all employees start using it. Create on-going training opportunities for the support team to ensure the technology scales along with the organisation to fully maximise its capabilities.  

Download Now: World of Work Trends 2024 

Conclusion 

Organisations are still in the early phases of adopting AI-powered tools in the workplace. As a result, the list of benefits and possibilities are constantly expanding. This huge potential means it’s even more important for leadership to have a clear understanding of why the organisation is implementing these tools. Ultimately, any technology is only as effective as the strategy behind it.  

While the implications and applications of these technologies are constantly evolving, one constant is how these tools enhance the employee experience by giving them more time to focus on strategic initiatives. This shift fosters innovation and creates a more enriching work environment. Many employees are pleasantly surprised when they see that introducing AI-based technology in the workplace actually makes it more human.  

Maximising the Employee Experience in 2023

How Employee Networks Have Become a Growing Practice for Progress in Diversity and Inclusion Efforts

By Miquel Calvert, Communications Manager Spain, Top Employers Institute 

In 2023, Diversity and Inclusion (D&I) networks, formed by employees who advise in areas such as equality, disability, generational coexistence, or LGTBIQ+, are on the rise in top organisations. The use of these employee networks in Spanish organisations is becoming more common, especially among Top Employers. In this article, we are looking deeper at four Spanish Top Employers, including Zurich, ACCIONA, Michelin, and ILUNION, who are excellent examples of organisations successfully implementing such networks. 

80% of Top Employers in Spain have consistently implemented these networks, 11% more than the average of certified organisations at the European level. Employee networks aim to identify the needs of all groups within the organisation and contribute to considering relevant perspectives and trends in Diversity and Inclusion in all Human Resources processes. 

D&I networks can be internal (e.g., women’s networks or employee resource groups) or external (forums on various D&I topics organised by specialised entities). 

“These diversity networks, in addition to contributing to a sense of belonging, help prevent situations of discrimination, incorporate inclusive perspectives, and improve people processes such as talent acquisition, leadership, work model, or organisational culture,” emphasises Massimo Begelle, Regional Manager at Top Employers Institute in Spain and Italy. 

These networks are integrated into the overall diversity and inclusion strategy, coordinated with other best practices such as diversity champions, who are volunteer employees acting as promoters of various diversities (46% of certified organisations already have them), or leadership training to serve as models for D&I (85% of companies). 

Zurich, ACCIONA, Michelin, and ILUNION are excellent examples of organisations that have successfully implemented such networks.

Read More: The Benefits of Crafting an Employee-Led Employer Branding Strategy 

Zurich: A Team of Volunteers for All Diversities 

At Zurich Insurance, they are clear: under the motto Brave, proud of their colours and because of this pride, they have developed a strategy based on the belief that a diverse team makes a difference. Following this premise, they are building an open company where all people are welcome, and the well-being of each individual is essential. 

As part of this ambition, the people at Zurich have created the Allies Programme, consisting of a team of volunteers from different collectives, ages, and backgrounds. They have created initiatives for many diversities in their organisation, focusing on four pillars of their inclusive attitude: Gender and Functional Diversity, Pride, and Intergenerational Dialogue. 

#IamYourAlly is the battle cry with which they want to be very close to those who need the support of the programme, openly highlighting situations of discrimination. In addition to being part of the decision-making on the D&I agenda, they regularly meet with the Management Committee to monitor initiatives. They also actively participate in various events, such as Pride Day, March 8th, or the awareness campaign on unconscious biases. Read More: Unleashing The Power of Employee Networks: Insights from Tata Consultancy Services UK & Ireland 

ACCIONA: Diversity Committees Representing All Collectives 

Placing people at the centre and contributing to real transformation is part of ACCIONA’s purpose. Therefore, PEOPLE is the global strategy they have outlined, integrating Diversity and Inclusion as a fundamental pillar and having internal networks to scale this commitment throughout the organisation. 13 Diversity and Inclusion Committees comprise the internal networks that drive best practices and connect people in business and countries. They are formed by groups of professionals representing all collectives and sharing the mission of collecting information from their environment and generating proposals and initiatives on Diversity, Equity, and Inclusion. While creating a sense of community and belonging, the committees promote an inclusive workplace aligned with the company’s purpose, values, and objectives.

Read More: Becoming LGBTQ+ Allies: Going Beyond DEI Initiatives for Pride Month 

ILUNION: Networks to Address the Needs of Different Collectives 

ILUNION is committed to diversity, demonstrating that it can be profitable and competitive while promoting diversity and inclusion in the workplace. 

At ILUNION, they work to promote the employment inclusion of people with disabilities and other vulnerable groups with specific needs related to their sexual orientation, gender, age, origin, etc. They are proud of their diversity, reflected in all company and business areas. 

Companies within ILUNION have Equality Plans that guarantee equal treatment and opportunities between women and men. Also, coinciding with the European Diversity Month in May, ILUNION joins the European initiative with various actions such as training, dissemination, and in-person events on different topics. 

They also coordinate with critical networks involved in diversity management, especially in the workplace. Among other actions, these networks identify the needs of collectives and assess how to address them within ILUNION with its policies and activities that directly impact the workforce and other external actions that contribute knowledge and help the diversity management network become increasingly knowledgeable and professional.  

Read More: How to Manage and Succeed with a Multigenerational Workforce 

Michelin’s Women Forward Network 

In Michelin Spain and Portugal, since 2007, they have been committed to diversity and inclusion as a vital element of the People policy, confirmed in 2010 with the signing of their first Equality Plan. 

In 2014, the Michelin Group launched the Women Forward network, in which women from all areas of the company participate, sharing experiences and leading initiatives, allowing the visibility of new ways to progress in the field of diversity and inclusion within Michelin: they have significantly increased the presence of women in industrial environments, female presence in management positions has advanced similarly, and they have simultaneously improved the culture and perception of diversity at all levels of the company. 

Similarly, as a leading company in the country’s industrial sector, they participate in external networks such as “Women and Engineering” and the “STEM Alliance for Female Talent,” where, together with other companies, they seek to attract young women to STEM studies to highlight the need for female talent in industrial environments. 

Read More: Recruit, Retain and Return – ‘3Rs’ for International Women’s Day