It starts with Certification
The Top Employers Seal is awarded to organisations that achieve Top Employers Certification. Participating organisations complete our HR Best Practices Survey, covering six HR domains and 20 topics. Their responses and supporting evidence are then independently validated against a global standard.
Rigorous: An in-depth assessment of people practices, from strategy and leadership to wellbeing and development.
Independently validated: Responses and supporting evidence are verified by Top Employers Institute to determine Certification status.
A global standard: The same standard for every Certified employer, across 131 countries.
Your Seal shows where you’re Certified: in a country, across a region, globally or across your entire enterprise.
Coming soon
Introducing the Digital Seal
Soon, your Seal will do even more than show you’re Certified. With the Digital Seal, one scan or click takes candidates straight to your enhanced Company Profile on the Top Employers website, where they can see what sets you apart as an employer of choice.
Illustrative example only. The QR code shown is not active.
Your employer story, one scan or click away
Showcase your employer brand: Your benefits and perks, photos of your people and a link to your careers site, all in one place.
Reach talent the moment they see your Seal: Turn job ads, careers pages, events and print materials into a direct route to your Company Profile.
Build candidate trust: Show what you offer as an employer alongside your independently validated Certification, on the Top Employers website.
How the Digital Seal works
See the Seal
On a job ad, careers site, at an event or in print.
Scan or click
The QR code opens your Company Profile on the Top Employers website.
Explore and apply
Candidates discover your culture, perks and Certification details, then head straight to your careers site or socials.
The Digital Seal will be a free, optional addition to 2027 Certification. It doesn’t replace your existing Seal, which you can keep using in line with our standard Seal usage guidelines. We’ll share timings and next steps soon.
Digital Seal FAQs
It’s your Top Employers Seal with a QR code. Anyone who scans or clicks it lands on your enhanced Company Profile on the Top Employers website.
Your Seal already shows you’re a Certified Top Employer. The Digital Seal connects that credibility to your employer story, wherever your Seal appears: job ads, your careers site, events or print. And because your profile sits on the Top Employers website, alongside your independently validated Certification, candidates can trust what they see.
– Why work here: your own description of what it’s like to work for you
– Your benefits and perks
– Culture photos of your people
– Links to your careers site and LinkedIn
– Your Certification details and how they were verified
Insight into how your profile performs will follow after launch.
No. It’s a free addition to your 2027 Certification.
No, it’s entirely optional.
No. You can keep using your existing Seal in line with the usual Seal usage guidelines. Once the Digital Seal is available, you can choose where to use it, such as your careers site and job ads.
Yes. You’ll have access to two versions: with a QR code for your careers site, job ads, print and events, and without for merchandise, email banners and small formats. Physical awards use the version without a QR code.
We’ll share timings and next steps in the coming weeks.
There’s nothing to set up yet, but you can get a head start by gathering:
– A short company description, written for candidates
– Your top perks
– A few real photos of your people at work
– Your careers site and LinkedIn links
Whoever manages your Branding tab in the Top Employers portal, usually your employer brand or communications team.
Your Account Manager is happy to help.
Footnote
1Analysis of Glassdoor ratings for Top Employers against the Glassdoor average (2018-22).