Description of the company
Top Employers Institute is the global authority on recognising excellence in People Practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Programme, participating companies can be certified and recognised as an employer of choice. The Certification is awarded to organisations based on the participation and results of the HR Best Practices Survey covering six HR domains consisting of 20 topics such as People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, and Wellbeing.
In 2026, Top Employers Institute certified nearly 2,500
organisations in 131 countries/regions. These certified Top Employers positively impact the lives of over 14 million employees globally. Top Employers Institute, for a better world of work.
Purpose and contribution to company strategy
The purpose of this role is to support the growth and development of the Americas region by building, operating and continuously improving a reliable and scalable demand generation engine, with a strong focus on the US market. This role translates strategic priorities into structured execution across campaigns, systems and processes, ensuring operational discipline, data-driven decision-making and measurable performance outcomes.
The Marketing Specialist Americas contributes to the company’s growth strategy by strengthening the marketing foundation in the region, improving funnel efficiency, accelerating learning cycles and supporting revenue-generating initiatives such as inbound campaigns, paid media and field marketing activities. The role works closely with the Marketing Manager Americas and interfaces with global marketing teams to ensure alignment with global frameworks while addressing regional execution needs
Key result areas and main activities
Demand Generation & Campaign Execution
- Build, execute and optimize demand generation campaigns across key channels (paid media, email, inbound and marketing automation).
- Translate strategic priorities into structured campaign execution within Salesforce and Pardot.
- Support lead generation, nurturing and funnel progression initiatives aligned with regional goals.
- Ensure campaigns are executed with strong operational discipline and clear performance tracking.
Performance, Data & Optimization
- Monitor and analyse campaign performance across channels, identifying insights and optimization opportunities.
- Establish performance baselines and support continuous improvement through testing and experimentation.
- Use data and performance frameworks to improve conversion rates, lead quality and funnel efficiency.
- Apply AI tools and modern marketing technologies to improve execution efficiency and insight generation
Marketing Operations & Systems
- Ensure reliable and consistent use of marketing systems and processes (Salesforce, Pardot, paid media platforms).
- Maintain campaign structure, data accuracy and operational hygiene to support scalable execution.
- Support reporting and performance reviews with accurate and timely data.
- Collaborate with internal stakeholders to ensure smooth campaign execution and handover to sales.
Field Marketing & Events Support (US)
- Support the execution of field marketing initiatives and in-person events in the US market.
- Coordinate with vendors, suppliers and internal stakeholders to ensure seamless event execution.
- Support post-event lead follow-up and integration into marketing and sales workflows.
Competencies
Company competencies
- Collaboration
- Customer focus
- Global perspective
Key success competencies
- Drives results
- Manages complexity
- Ensures accountability
- Communicates effectively
- Data-driven optimization and decision making
- Continuous improvement mindset
- Hands-on execution orientation
Requirements
- 3–5 years of experience in hands-on B2B marketing, demand generation or performance marketing roles
- Proven experience executing and optimizing campaigns across paid media, email and marketing automation channels
- Experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred; similar platforms acceptable)
- Experience with paid media platforms such as Google Ads and LinkedIn Campaign Manager
- Strong analytical skills and ability to translate performance data into optimization actions
- Comfortable working in a performance-driven, execution-focused environment
- Fluent English required
- Spanish desirable (preferred)
- Experience supporting field marketing initiatives, events and vendor coordination is a plus
What Top Employers Institute offers
Purposeful Impact. Global Connections. Versatile Working Environment.
At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self.
At Top Employers Institute, we believe in:
- Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office)
- Thriving in a multicultural environment
- Growing meaningfully
- Leadership culture based on trust
- Plenty of room for initiatives and own responsibility
- We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about
- We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years
- Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
- Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)
- Be part of a globally recognised leader shaping the future of HR and employer branding.
- Be part of a motivated and fun team in a high-growth environment where every day brings new challenges, opportunities and rewards
- Collaborate with industry experts and thought leaders to drive meaningful impact
- Competitive compensation, benefits, and career development opportunities
Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
Job Application Notice
By applying for this position, you acknowledge that you have read and understood the Top Employers Institute Privacy Policy regarding the information you have provided or will provide during the application process.
