Our HQ address is located in the job listing but there is no requirement to work strictly out of our Amsterdam Office.
Description of the company
Top Employers Institute is the global authority on recognising excellence in People Practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Programme, participating companies can be certified and recognised as an employer of choice. The Certification is awarded to organisations based on the participation and results of the HR Best Practices Survey covering six HR domains consisting of 20 topics such as People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, and Wellbeing.
In 2026, Top Employers Institute certified nearly 2,500
organisations in 131 countries/regions. These certified Top Employers positively impact the lives of over 14 million employees globally.
Top Employers Institute. For a better world of work.
About the job
Marketing Cluster – Reporting to Senior Campaigns Manager
As demand for data-driven, people-centric workplaces continues to grow globally, marketing plays a critical role in scaling this impact and connecting organisations with the insights, tools and recognition they need to lead.
Purpose and contribution to company strategy
The purpose of this role is to ensure our client is highly visible and recognised by its target audience and to support the journey of prospects down the funnel. The successful candidate achieves that through running various top- and mid-funnel activities such as brand awareness and nurture campaigns in collaboration with the marketing and commercial clusters. While doing so, always ensuring marketing efforts/activities are robustly set up, measured and translated into clear insights for the organisation.
Key result areas and main activities
Campaigns & automations
- Setting up and optimising digital campaigns on different channels (with primary focus on social media particularly LinkedIn, search and display)
- Execution of marketing automation related activities such as running automations, segmentations and assignments
- Ensuring correct connection with third party systems whenever relevant as well as correct tracking primarily via Salesforce campaigns
- Executing email nurture programs targeting different personas at different stages of the funnel
Reporting accuracy
- Ensuring accurate data capture and tracking of campaigns on the different online channels as well as in Salesforce based on regional inputs
- Providing a reliable base to Return on Investment calculations by working closely with regional teams, offering day-to-day support on correct data capture and campaign set up
- Reviewing new campaigns holistically—considering the nurture flow, customer journey, and market context—to ensure they align with the overall workflow and tracking approach
Stakeholder management
- Working with central and regional marketing teams to ensure consistent and smooth ways of working and collaborating with the Head of Rev-Ops and Marketing Analytics Manager
- Seeking alignment and input from relevant stakeholders such as sales and proactively sharing results and progress of campaigns
Competencies
- Collaboration: Builds partnerships and works collaboratively with others to meet shared objectives.
- Customer focus: Builds strong customer relationships and delivers customer-centric solutions.
- Global perspective: Takes a broad view when approaching issues, using a global lens.
- Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Plans and aligns: Plans and prioritizes work to meet commitments aligned with organisational goals.
- Data-driven decision making: Uses data and insights to evaluate performance, inform decisions, optimise campaigns and continuously improve outcomes across the funnel
- Organisational Savvy: Manoeuvres comfortably through complex policy, process, and people-related organisational dynamics.
- Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Optimises work processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
- Situational Adaptability: Adapts approach and demeanour in real time to match the shifting demands of different situations.
Requirements:
- 3+ years’ experience as an online marketeer, preferably with specialisation in marketing automation/lead generation
- Experience with social media advertising (especially LinkedIn) and Google Ads
- Knowledge of A/B testing
- Good knowledge of Salesforce (Sales Cloud) and Account Engagement (Pardot)
- Experience with using third party integrators like Zapier
- Experienced practitioner, independent self-starter
- Intercultural management skills
- Strong verbal and virtual communication skills
- Fluent in English, other languages are a plus
- Place of residence: Europe, more specifically in UK, NL, Germany, France, Belgium, or Spain
Top Employers Institute offers
Purposeful Impact. Global Connections. Versatile Working Environment.
At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self.
At Top Employers Institute, we believe in:
- Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office)
- Thriving in a multicultural environment
- Growing meaningfully
- Leadership culture based on trust
- Plenty of room for initiatives and own responsibility
- We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about
- We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years
- Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
- Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)
- Be part of a globally recognised leader shaping the future of HR and employer branding.
- Be part of a motivated and fun team in a high-growth environment where every day brings new challenges, opportunities and rewards
- Collaborate with industry experts and thought leaders to drive meaningful impact
- Competitive compensation, benefits, and career development opportunities
Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
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