- Food & Beverages
- Retail
The co-ordination of the EDEKA strategy takes place at the Hamburg-based EDEKA Zentrale. It steers and controls the national merchandise business as well as the successful “We just ♥ food” campaign, providing substantial and diverse impetus for realising overarching objectives within the EDEKA Group. In addition, together with its subsidiary Netto Marken-Discount, it sets successful standards in the discount segment.
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- Germany