14 Oct - 9:30 CEST

B- Tomorrow: BAT Digital Innovation Project

BAT's digital transformation plan aims to involve employees so that the digital mindset is concretely linked to initiatives that impact the lives of people in the company.

We will talk about data and trends of the current world of work, employee engagement, how to foster their creativity and stimulate projects and inputs through dedicated spaces and increasingly widespread digitization.

We will share BAT's Best Practice by analyzing how it achieves strategic objectives of impact on the business, strengthening of ethos and empowerment of people and full adherence to corporate values.

Register here


  • Welcome and Introductions
  • HR Trends from the Top Employers 2021 Research
  • Best Practice
  • Live Q&A