Website Manager

Website Manager

Marketing Cluster – reporting to Head of Global Campaigns & Digital Marketing

Top Employers Institute is the #1 global authority on HR strategies. With our world leading Certification and data-led insights, we guide and empower organisations in delivering transformational people practices, driving business outcomes and helping them attract, engage and retain top talent. 

Established more than 30 years ago and operating in 125 countries worldwide, Top Employers Institute collaborates with 2,400 companies, including some of the world’s most reputable brands, enabling them to build a better world of work. As a purpose-led and trusted organisation, we provide authoritative and insightful solutions that elevate HR strategies globally.

Purpose and Contribution to the Company Strategy

The Website Manager drives performance, optimisation improvements and manages all changes and updates to the Top Employers Institute company website. This role ensures a seamless, engaging, and accessible web experience aligned with the needs of diverse audiences.

This role requires experience of website analytics, privacy and most comment data standard. As the champion of our website, the website manager will manage content and technical updates, and provide support to employees creating content.

Key Responsibilities

·       Manage Daily Operations: Manage the global company website, ensuring smooth operations and user experience, in alignment with brand and business objectives.

·       Manage and Configure: Serve as the principal administrator for our multi-site WordPress, managing content workflows and integration with Pardot/Salesforce.

·       Manage Website Functionality: Coordinate with internal tech team and external partners to ensure website security, performance, and overall functionality.

·       Update Website Content: Maintain accuracy and consistency of content to reflect company offerings, brand messaging, and industry trends.

·       Ensure implementation of SEO best practices: Implement technical SEO and onsite SEO best practices across the website and collaborate with the Communications team to enhance content/on page SEO

·       Enhance User Experience: Implement strategies to improve website navigation, content relevance, and overall user experience based on audience needs.

·       Track website performance: Use tools like HotJar, GA4, and intent monitoring software to track and optimize user engagement.

·       Support Content Management: Guide colleagues on website updates, content management, and performance tracking to ensure alignment with business needs.

·       Prioritize and Manage Stakeholders: Manage and prioritize site updates, providing status updates to management and stakeholders.

·       Champion Website Innovation: Proactively explore and implement new tools, features, and approaches to enhance user experience, performance, and digital engagement.

Competencies

Company competencies (for everyone):
• Collaboration
• Customer focus
• Global perspective

Key success competencies (in addition to company competencies):

·       Plans and aligns

·       Communicates effectively

·       Optimizes work processes

·       Balances stakeholders

·       Ensures accountability

·       Manages complexity

·       Tech savvy

·       Drives results

·       Business insight

·       Manages ambiguity

·       Nimble learning

·       Interpersonal savvy

Qualification Criteria

  •  Hands-on experience managing multiple websites, preferably in WordPress multisite  environments, including content updates, navigation enhancements, and integration with  marketing automation/CRM tools
  • Experience integrating websites with Pardot, Salesforce.com,  ensuring accurate data flow and lead tracking.
  • Experience with implementing and managing chatbots
  • Proficiency with Google Analytics 4 (GA4), HotJar and other tools to monitor performance and user behavior
  • Experience working with external agencies, freelancers, and internal teams to execute web initiatives, manage timelines, and ensure quality deliverables.
  • Knowledge of web accessibility, digital compliance standards is a nice to have
  • Strong ability to work with marketing, operations, tech content teams to align web strategies with business goals.

What Top Employers Institute offers 

Purposeful Impact. Global Connections. Versatile Working Environment. 


At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self. 

At Top Employers Institute, we believe in:  

·       Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office) 

·       Thriving in a multicultural environment 

·       Growing meaningfully 

·       Leadership culture based on trust 

·       Plenty of room for initiatives and own responsibility 

·       We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about 

·       We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years 

·       Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world) 

·       Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago) 

·       Be part of a globally recognised leader shaping the future of HR and employer branding. 

·       Be part of a motivated and fun team in a high-growth environment where every day brings new challenges, opportunities and rewards 

·       Collaborate with industry experts and thought leaders to drive meaningful impact 

·       Competitive compensation, benefits, and career development opportunities 

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

Apply here

Director of Content & Communications

Marketing Cluster – reporting to Lead Marketing Advisor

Top Employers Institute is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers programme, participants (e.g. Puma, DHL and SwissRe) are audited, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2,100 organisations in 121 countries. These certified companies positively impact the lives of over 9m employees globally. 

Purpose and contribution to company strategy  

The Director of Content and Communications will play a critical role in strengthening our brand positioning, driving thought leadership, and crafting compelling narratives that reinforce our influence in the HR space. This role will oversee global communications, brand positioning, thought leadership, content strategy, as well as public relations. The ideal candidate is a strategic storyteller with a proactive mindset, skilled at positioning senior subject matter experts in influential forums and experienced in PR, media relations, and corporate brand building. A strong appreciation for multilingual communications, diverse markets, and tailored messaging for different personas is essential for success in this role.

​

Key responsibilities

  •  Develop and implement a global communications strategy that aligns with business objectives and reinforces our reputation as a leading authority in HR
  •   Drive thought leadership initiatives by elevating senior executives and subject matter experts across key industry platforms, media, and events
  • Own and evolve the company’s brand strategy, ensuring consistent, authoritative, and engaging messaging across all channels.
  • Oversee public relations and media efforts, fostering strong relationships with industry journalists, analysts, and influencers.
  •  Lead content strategy and execution, delivering high-quality reports, whitepapers, articles, speeches, and digital content that provide relevant and actionable insights.
  • Ensure messaging is adapted for multilingual and multicultural audiences, aligning with different market needs and personas.
  • Manage crisis communications, ensuring brand integrity and proactive reputation management.
  • Collaborate with internal stakeholders to highlight success stories, research insights, and industry-leading initiatives.
  • Measure and report on the impact of communication efforts, using data-driven insights to refine strategies.

Key Success Competencies

  • Companywide competencies: Collaboration, customer focus, global perspective.
  •  Role-specific competencies: Plans and aligns, Business insight, Manages complexity, Communicates effectively, Strategic mindset, Balances stakeholders, Situational adaptability, Builds networks, Organisational savvy, Builds effective teams

Qualification Criteria

  • Proven experience in a senior communications, PR, or brand leadership role within a global organisation, preferably in the HR, professional services, or B2B space.
  • Strong track record of executing impactful thought leadership campaigns and securing high-profile media coverage.
  • Deep understanding of employer branding, corporate reputation management, and strategic storytelling.
  • Experience developing communication strategies that resonate across multiple markets, languages, and cultural contexts.
  • Exceptional writing, editing, and presentation skills, with the ability to craft clear and compelling narratives.
  • Experience in building and managing high-performing teams, agencies, designers and cross-functional initiatives.
  • Ability to thrive in a fast-paced, dynamic environment, balancing strategic oversight with hands-on execution.
  • Strong stakeholder management skills, with the ability to engage and influence C-suite executives.

Top Employers Institute offers

  • Competitive fixed & variable remuneration (commitment via EoR or as a contractor)
  • Human centric way of working: Flexible working conditions, including the flexibility to work from home or from the office
  • Regional and global sales team meetings twice a year
  • Leadership culture based on trust
  • We pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care about
  • Dynamic and open business culture
  • Plenty of room for initiatives and own responsibility
  • Leader in HR, relied on by global clients such as DHL and PepsiCo
  • Fast growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the Netherlands
  • International environment: colleagues from all over the world and offices in 12 countries, including The Netherlands, France, Germany, Spain, Poland, China, US, South Africa, the UK and Brazil

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

Job Application Notice  

By applying for this position, you acknowledge that you have read and understood the Top Employers Institute Privacy Policy regarding the information you have provided or will provide during the application process.  

Apply Here

Creative Designer

Marketing Cluster 

Top Employers Institute is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers programme, participants (e.g. Puma, DHL and SwissRe) are audited, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2,100 organisations in 121 countries. These certified companies positively impact the lives of over 9m employees globally. 

Purpose and contribution to company strategy  

We are looking for an individual who is passionate about all things creative. You will relish the opportunity to work with a leading niche business and play an instrumental role in growing and refining its brand and visual marketing. You will need to be able to understand the pulse of the organisation and translate it into visuals, from brand collateral and content through to campaign creatives and other key marketing content. You will be well versed in company brand strategy, comfortable with the functional aspects of critical digital technology and experienced in developing visuals and marketing assets suitable for web, social media as well as more traditional trade show stands and printed collateral. 

A versatile creative designer you will have experience of both client and agency side design and feel excited about the opportunity of working with an in-house marketing team. The Creative Designer must be proactive, looking to add value and continually develop, with a passion to develop and evolve our brand.

This is a newly created role and with great scope to add value and make a positive impact on the business and the company’s marketing engine.

​

Key responsibilities

  •  Manage Brand Identity and Guidelines: Oversee and evolve the company’s brand identity, ensuring consistency and alignment with business objectives.
  •  Develop Visual Identities: Craft and maintain comprehensive brand systems and guidelines that are reusable by internal teams and agencies.
  •  Produce High-Quality Design Projects: Take responsibility for the design brief, liaising with the right stakeholders, requesting feedback, and ensuring the project meets expectations before final approval/delivery.
  • Create Creative Design & Collateral: Design high-quality digital and print materials, including digital & offline campaign assets, infographics, research papers, presentations, event branding, and more.
  •  Champion Brand Consistency: Collaborate with the Communications Team to maintain branding and design uniformity across all collaterals, both globally and regionally, through partners
  •  Translate Compelling Content & Communication: Transform technical information into engaging, visually compelling marketing materials for different stakeholders.  
  • Ensure Project & Stakeholder Management: Work cross-functionally with corporate, regional marketing, and commercial teams to align branding and design efforts with business goals.
  •  Liaise with Partners and Agencies: Work with external parties to produce high-quality content while ensuring compliance with brand guidelines.
  •  Enhance Productivity and Time Management: Maintain awareness of time management and deadlines on each project to ensure timely delivery.
  •  Innovate with Fresh Ideas: Push creative boundaries to develop resonant concepts across digital, spatial, and print platforms.

Key Success Competencies

  • Companywide competencies: Collaboration, customer focus, global perspective.
  •  Role-specific competencies: Tech-Savvy, Creative & Strategic Thinker, Hands-On & Agile, Detailed and output oriented, Accuracy & Attention to Detail, Collaborative: 

Qualification Criteria

  • 5 years design industry/agency experience
  • Experience in brand development, visual design, and B2B marketing communications, preferably in the high value service and SaaS sectors.
  • Tech-Savvy: Strong proficiency in  design tools like Canva, Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other AI-powered creative platforms. HTML experience is a nice to have.
  •  Creative & Strategic Thinker: Capable of problem-solving and driving brand engagement through innovative, audience-focused design.
  • Hands-On & Agile: Enjoys working in a dynamic team, balancing strategic marketing initiatives with day-to-day execution.
  • Detailed and output oriented: Able to manage multiple projects at the same time while ensuring high-quality outputs under tight deadlines.
  • Accuracy & Attention to Detail: Proven ability to maintain exceptional accuracy and close attention to detail in design, branding and incorporating feedback from stakeholders
  • Collaborative: Works effectively with cross-functional teams, bringing marketing initiatives to life in partnership with marketing and commercial teams.

Top Employers Institute offers

  • Competitive fixed & variable remuneration (commitment via EoR or as a contractor)
  • Human centric way of working: Flexible working conditions, including the flexibility to work from home or from the office
  • Regional and global sales team meetings twice a year
  • Leadership culture based on trust
  • We pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care about
  • Dynamic and open business culture
  • Plenty of room for initiatives and own responsibility
  • Leader in HR, relied on by global clients such as DHL and PepsiCo
  • Fast growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the Netherlands
  • International environment: colleagues from all over the world and offices in 12 countries, including The Netherlands, France, Germany, Spain, Poland, China, US, South Africa, the UK and Brazil

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

Job Application Notice  

By applying for this position, you acknowledge that you have read and understood the Top Employers Institute Privacy Policy regarding the information you have provided or will provide during the application process.  

Apply Here