Santander has a customer-focused business model that enables it to fulfil its purpose of helping people and businesses prosper. Its commercial model aims to satisfy the needs of all types of customer: individuals with different income levels, companies of any size and different sectors of activity, private companies and public institutions. Developing lasting and sustainable relations with them is the Bank’s main objective. The Bank has high market shares in commercial and retail banking in the main countries where it operates. The Santander Group has a balanced geographical spread across its top ten markets, where it enjoys impressive market shares.* The company description for this page is added by the organisation and is not written by Top Employers Institute.