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Training module
Training module

SalesForce Pardot

Pardot is a B2B marketing automation tool based on SalesForce as a CRM. Pardot provides a full suite of tools that help marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. pardot allows you to: generate more leads and move them quickly through the pipeline, Engage buyers on their terms with dynamic and personalized campaigns, and understand each step from click to close, capturing true marketing ROI.

The SalesForce Pardot training module:

The Pardot training module consists of a series of videos covering the different topics within Pardot. Behind the titles of the videos the timeframe of the video is indicated to give you a better guideance for your planning. Accessing the videos can be done by filling in the code 'Pardot'. 


1. The Pardot interface (5:25)

2. The Marketing Section

a. Folders (3:08)

b. Campaigns (5:26)

c. Content (9:34)

d. Emails (9:45)

e. Forms (22:33)
(Step 1 at 05:07, Step 2 at 6:07, step 3 at 13:34, Step 4 at 16:00)

f. Lists (7:36)

g. Engagement Studios (workflows)

I. Creation of an engagement studio (19:44)

II. Scoring (5:14)

III. Additional (not mandatory): Full explanation setup Contact requests (8:42)

IV. Additional (not mandatory): Full explanation lead nurturing (14:09)

3. Prospects (3:22)

4. Reports (5:53)