17th June at 1pm CET

Digital innovation in HR

On-Demand | 🕒 One hour

How Volkswagen uses an app to put communication and HR self-service in the hands of employees.   

Traditionally, HR administration in blue-collar work environments have largely been manual and a top-down in their communication approach. But nowadays, in the new technology era of work, almost every employee has a powerful computer in their pocket: their smartphones. This presents a new opportunity for both HR and workers to process simple tasks together more efficiently, and to communicate faster with each other.

In our For A Better World of Work series: Digital innovation in HR, Karine Wohlke (HR Manager at Volkswagen, Brazil (Transformation & Academy) and Eric Morello (Global Head Client Services & Certification Delivery at Top Employers Institute) discussed how Volkswagen used an app to put communication and HR self-service in the hands of their employees.

Watch this on-demand webinar to learn:

  • How Volkswagen developed the app to provide HR services and communication for blue- and white-collar employees.
  • How the HR team collaborated with IT and communications to develop the app.
  • How an agile-methodology was used with incremental improvements over time to the app.
  • The top priorities for Top Employers as they focus on digitising the employee journey.

Fill in the form to watch the webinar.


Karine Wohlke 

HR Manager at Volkswagen, Brasil (Transformation & Academy) 

Karine brings with her over 22 years of professional experience with a keen focus on organizational development, project and people management. She is currently the head of transformation and academy at Volkswagen, Brasil (VWB)– leading the organizational cultural transformation based on process optimization, digitalization, communication and leadership development. She is also responsible for diversity and inclusion at VWB. 

Karine has an educational background as a product engineer, and a master's degree in business management. She is also a Certified Coach by the Neuro Leadership Institute. 


Eric Morello 

Global Head Client Services & Certification Delivery at Top Employers institute 

Eric brings with him over 25 years of extensive experience in talent acquisition, employee performance and engagement and cultural change. As the Global Head for Client Services & Certification Delivery at Top Employers Institute, he is responsible for the execution of the certification processes for all Top Employers globally. He leads a team of international HR auditors and in particular, focuses on providing feedback to clients on their certification results.