23 March at 1:00pm CET

Virtual Fireside Chat: Employer Branding - How to stand out from the crowd

Inside the mind of CHRO Sofia Merlo

BNP Paribas consistently stands out as an attractive employer brand. But how do they do that? 

And as the war for talent continues to rage, your employer branding is of even more importance. For an organisation to attract and retain the best talent, the brand needs to be understood and clear. In 2022, employer branding remains a top priority for organisations and as a result, finding the right mix between the vision, mission, organisational culture, personality and marketing messaging is key!  

Top Employers Institute will be hosting Sofia Merlo, CHRO at BNP Paribas in a virtual fireside chat, with David Plink, CEO at Top Employers Institute. It is an exclusive event where you’ll gain the latest insights on employer branding, talent attraction and ROI of employer branding activities. 

Join this webinar to learn how BNP Paribas:  

  • Positions their employer brand in the best shape possible to attract great talent. 
  • How they collaborate between marketing and HR to build a successful employer branding strategy.  
  • Values diversity, equity & inclusion in their employer branding.  

You’ll also have the opportunity to see inside the mind of a CHRO. Sofia Merlo will share insights into her career journey between HR and business, how she navigates challenges along the way and built a successful career.  

For who? 

HR business leaders and professionals, marketers, recruiters. 


The fireside chat will take place on Wednesday, 23 March at 1pm (CET).  You will have the opportunity to ask the speakers question directly – so come ready with any questions you might have!  You can also use the form on the side when registering to insert a question you may have.   

Register Now


  • Sofia Merlo

    Head of Human Resources, BNP Paribas

    Sofia Merlo has made her entire career at the BNP Paribas Group. She began in September 1985 working with Corporate Clients at the Head Office, then at a branch and at regional level where she run from 1996 to 2000 the business center in the South West of France.  She then joined the Group’s Human Resources department in late 2000, first as a career manager, before being promoted Group Head of Career Management in mid-2004. At that time, she launched the Diversity policy for the Group.  In February 2009, she became Sales Director for the French Private Bank before being promoted in 2010 Head of the French Private Bank. She was appointed in January 2012, Co-Head of the Wealth Management business worldwide. On May 2020, she joined Group Human Resources as HR Senior Advisor. She is also Member of the Board of Directors of BNP Paribas Fortis.  As of November 1st 2020, Sofia Merlo is Head of Group Human Resources and a Member of BNP Paribas’ Executive Committee. 

  • David Plink

    CEO, Top Employers Institute

    Throughout his career, David Plink has dedicated himself to providing employees with crucial information that guides their career path. As CEO at Top Employers Institute, he has successfully led the company over the past 13 years, focused on increasing its positive impact on the world of work. Currently, more than 7 00 000 employees of certified Top Employers benefit from audited best-in-class employee conditions. David steers the organisation’s ambition to increase this impact significantly over the years to come. Bringing the purpose of the Institute to life is David’s motivation to get up every morning and continue these efforts with his colleagues in creating a better world of work.