In 2006, we made our foray into Africa with the acquisition of the Rapidol hair care business. Today, Godrej South Africa as it is called, is a leading hair care company. Our products are available in over 16 countries in Africa. We have exciting and ambitious plans of being a dominant player in both the Ethnic and Caucasian segments in Africa. Our flagship brand, Inecto’s permanent hair colour, is the market leader. Building on this, we added Kinky, a leading brand in dry hair, to our portfolio in 2008. We entered into a partnership with Darling Group Holdings, a leading pan-African hair care company in 2011. To further consolidate our leadership position in South Africa, we acquired Frika, which enjoys a premium positioning in the South African hair care industry, in 2015. The acquisition of Strength of Nature in the USA, catapulted us to become one of the largest players globally, serving the hair care needs of women of African descent.
Number of employees:
Number of active countries: 2
Our comprehensive independent research revealed that Godrej South Africa provides exceptional employee conditions, nurtures and develops talent throughout all levels of the organisation and has demonstrated its leadership status in the HR environment, always striving to optimise its employment practices and to develop its employees.
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