BAT is a leading, multi-category consumer goods business with brands sold in more than 180 markets and more than 53,000 employees working worldwide. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
Our reputation as a leading employer helps us stand out in an increasingly competitive international employment market, and our people are key to delivering our strategy.
The way our people operate is embodied in our 5 Ethos: we are bold, we are fast, we are empowered, we are diverse and we are responsible . These principles underpin our culture and guide how we deliver our strategy.