Our culture defines the organization and the operating principles for our business. How We Run defines what motivated us to be an amazing company to our customers, employees, ecosystem, and influencers. People are the key to success. In the transformation from a process to a people driven company, we want to build pride and a sense of community among employees.
As One SAP acting together, we will continue to deliver value for SAP and ultimately our customers.
For more than 48 years, SAP has driven innovation on behalf of our customers to help the world run better and improve people’s lives. Telling our purpose-driven story to the market shows how we grew to become one of the largest technology companies, dedicated to our customers, products, solutions, and people. By promising to help our customers innovate to run at their best, coupled with our Intelligent Enterprise strategy, they can solve complex problems to address some of the world’s biggest challenges. This story enables employees to share a consistent message that connects our commitment to helping every company become a best-run business by highlighting who we are, where we’ve been, and where we’re going to produce lifelong customers. Because it’s the best-run businesses that make the world run better. And the best run SAP.