Radio Dimensione Suono
Founded in 1978, today RDS 100% Grandi Successi is the leading Italian radio station with an average daily audience of over 5 million listeners. RDS is at the forefront of technological innovation, evolving in terms of content and developing cross-media and multi-platform formats and contents - Radio, TV, Web, App - aiming at providing entertainment experiences and making listeners-users the protagonists, with more than 150,000 monthly interactions.
Because of these pioneering efforts and the ability to anticipate the evolution of the times, today RDS can be considered a 360° entertainment company, fully leveraging all opportunities for audience’s meeting, entertainment and involvement. The company is evolving together with its listeners/users, who are the undisputed protagonists of a digital transformation process and looking to the future, this process meets the current needs of more than 22,330,000 followers through entertainment, music - playing 100% of the greatest hits -, and information, achieved with tailored columns covering Italy’s the hottest topics: from lifestyle to green, from politics to sports. All of this is developed through innovative formats such as, for example, RDS Social TV, a trans media product - one of a kind in the national media landscape and the result of the publisher’s digital transformation - combining radio streaming with social content in an organic and compact way through a fully interactive TV channel, or even through RDS Next, a digital native product, the first ever social radio station designed for millennialz (gen z and millennials), broadcasting an everyday live schedule to watch and listen to on an extended digital platform.
In its strategic path, RDS 100% Grandi Successi worked to consolidate a “music & entertainment experiences” positioning, becoming a reference point on technological and digital innovation topics. The editorial path is oriented to digital literacy for citizens, institutions, businesses and listeners from all generations, with a particular focus on millennials and digital natives, leading these hyper-connected generations towards the awareness of the digitization’s effects and its impacts on the future of each of them.
RDS also supports Italians’ greatest passions: music and sports, developing entertainment formats turning music and sports occasions into real “events”, designed for multi-channel amplification and for the development of users’ active involvement; a consolidated concept, characterizing RDS’s involvement in major events by providing a mix of music, cheerfulness and fun.