British American Tobacco Italia
British American Tobacco (BAT) Italia established on 2004 its current shape, following the merger with ETI. Thanks to its Italian spirit mixed up with an international perspective, the company has been playing a strategic role in the national economic scenario. In Italy BAT commercializes brands such as Rothmans, Lucky Strike, Vogue, Dunhill, MS as well as the ecig brand Vype (ePen, Pebble, eTank PRO, eBox).
BAT Italia is part of British American Tobacco Group, one of the most international of the sector: operating in over 200 markets with a leading role in 60 Countries, it owns over 200 brands and employs over 55,000 people all over the world.
BAT has been active at global level also in the Next Generation Products sector. The Company developed innovative nicotine delivery devices for adult smokers, with the highest quality standards. The main areas of activity in this field concern Vaping products (namely e-cigs), such as Vype, as well as Tobacco Heated Products, such as glo.