British American Tobacco (BAT) Hellas
British American Tobacco Hellas is one of the leading companies in the Greek market, with significant contribution to the Greek economy and society, supporting Greek producers, suppliers, retailers and distributors, high employment distinctions and emphasis on innovative initiatives. The company is part of the British American Tobacco Plc, an international Group that operates since 1902, employs more than 53,000 people and operates in over 180 markets.
BAT aims through its business activity to create A Better Tomorrow for the adult consumers, for the society and for the people of the company. The purpose of the Group A Better Tomorrow is embodied in the decision of BAT to make Greece an important regional center.
Greece is for BAT one of the first countries selected globally to bring the next generation technology of the sector with the potentially reduced-risk products like the heated tobacco product gloTM and the vaping product Vuse/Vype. The company’s brand portfolio includes also some of the most well-known cigarette, roll-your-own and cigarillos brands like Peter Stuyvesant, Prince, Pall Mall, Lucky Strike, Rothmans, Dunhill and Craven.
British American Tobacco Hellas also manages the Cyprus, Malta and Israel markets.