GroupM Publicidad Worldwide, S.A.
GroupM is the parent company that manages the WPP investments in media. The agencies comprised in GroupM are MediaCom, Mediterr?nea, Mindshare, m/Six and WaveMaker (result of the merger of MEC and Maxus), each with global operations and leading market positions. As leader in media innovation, the main objective of GroupM is to support the performance and efficiency of each of its agencies to keep their customers at the forefront of an industry that is constantly evolving, covering areas such as trading, content creation , sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM is focused on delivering unique market advantages for their customers, investors and collaborators.
Highlighting the development of the unique identifier of people in Digital with (m) ID, the platform (m) Platform or LivePanel that bring together the knowledge of audiences, media and consumption and behavior of audiences in their relationship with brands.