Delivering our Transforming Tobacco ambition!
British American Tobacco is a leading, multi-category consumer goods company that provides tobacco and nicotine products to hundreds of millions of adult consumers worldwide.
We are entering the most dynamic period of change our industry has ever encountered. We call this ambition Transforming Tobacco and we are fully committed to leading this transformation.
Having a talented workforce has become one of the most critical factors in our industry. We want British American Tobacco to have excellent people, engaged teams and be a great place to work. The way our people operate is embodied in our four Guiding Principles: Enterprising Spirit, Freedom Through Responsibility, Open Minded and Strength from Diversity. These principles underpin our culture and guide how we deliver our strategy.
At BAT everyone knows what his contribution to the result is. This creates an enthusiastic company where loyalty and collegiality come first.