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Regional Marketing Manager USA



The purpose of this exciting new role is to build market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we look to exponentially grow our footprint in North America.

As part of the global Regional Marketing team the role works closely with the different specialist teams within the HQ Marketing cluster and also with the local team in the USA. The role will ensure all activities are aligned to the global marketing strategy, implementing the relevant campaigns and tactics. There is an additional scope to work on global marketing projects.

The role is to be responsible for rolling out our go-to-market plan, brand and content management using our various touch points i.e. social media platforms, email marketing and official customer communications and engagement, and generating leads. Whilst ensuring a fit-for-purpose market positioning and value proposition, you accelerate the development of sales and marketing material, presence at relevant events, and partnerships and sponsorships with key stakeholders including media.

Key responsibilities:

 

Marketing strategy (collaborate with central marketing)

  • Creation and implementation of regional marketing strategy aligned with global marketing strategy and effectively manage the budget within the supervision of Global Head of Regional Marketing
  • In collaboration with our local partner agency you further develop and execute our go-to-market strategy and plan for 2023 and beyond

Customer engagement through Events & Sponsorships

  • Ensure roll out and implementation of central approach and deliverables for all events (ensure all deliverables are on-brand) working closely the HQ Events team
  • Manage media partnerships and drive new opportunities. Be the bridge between the client and the media for content execution and client exposure
  • Manage the planning and execution of Certification Celebration (managing regional customer communications, database management and follow-up) in very close collaboration with Events team
  • Localize the central content for the Top Employers Certification announcement across our different media channels. (i.e logo slides, region specific asset production in line with central approach)
  • Production of events, both online and offline, working closely with central team
  • Monitor branded merchandise in terms of vendor selection, setting up the standard for product quality and understanding client needs

Content marketing

  • Content Management on our digital channels: localize central content i.e. HQ HR Best Practices selection relevant for your region; develop content to meet local business requirements
  • Social media management
  • Regional newsletter program management
  • Ensure all deliverables are on-brand

Lead generation, nurturing and automation

  • Support the Marketing Operations team on executing paid advertising and lead nurturing campaigns to support our commercial efforts
  • Create a transparent environment between sales and marketing how marketing is contributing to quality lead generation and nurturing

Key Success Competencies:

  • Company wide competencies: Collaboration, customer focus, global perspective
  • Role-specific competencies: Communicates effectively, plan and aligns, ensures accountability, tech savvy, manages complexity, drives results

Qualification Criteria:

  • Bachelor’s degree (or equivalent) in business, marketing or a related field
  • Working experience as a Marketing Manager or similar role, preferably in B2B
  • Previous experience in building a brand and go-to-market execution is desirable
  • Oral and written command of English
  • Excellent communication and organization skills
  • Previous experience in social media management and digital marketing
  • Previous experience with organizing local and regional events (online and offline)
  • Previous experience with customer communications
  • Previous marketing experience in the HR field is advantageous

Top Employers Institute offers:

  • Competitive remuneration (monthly salary + variable pay)
  • Solid benefits and flexible working conditions (human centric)
  • We pay you to pay it forward. Two days company paid time off (VTO) for volunteering for causes you care about
  • Dynamic, open, international and professional business culture
  • Plenty of room for initiatives and own responsibility
  • Work in a growing organisation with colleagues from all over the world
  • Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
  • Fast growing company (double-digit revenue growth in 2021), backed by HAL Investments, one of the largest investment companies of the Netherlands

Top Employers Institute

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!