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Regional Marketing Manager LATAM



employed or self-employed  (4 to 5 days per week)

The purpose of this role is to grow our brand awareness and ensure an optimised and harmonised customer experience across the entire customer journey in our markets.
As part of the global Regional Marketing team the role works closely with the different teams within the HQ Marketing cluster and also with the local teams in Latin America. The role will ensure all activities are aligned to the global marketing strategy, implementing the relevant campaigns/tactics. There is an additional scope to work on global marketing projects.
The role is to be responsible for brand management using our various touch points i.e. social media platforms, email marketing and official customer communications and engagement, whilst ensuring the use of marketing material is up to date and consistent with the global brand guidelines and positioning. The role reports into the Global Head of Regional Marketing.

Key responsibilities

Marketing strategy (collaborate with central marketing)

  • Creation and implementation of regional marketing strategy aligned with global marketing strategy and effectively manage the budget within the supervision of Global Head of Regional Marketing

Customer engagement through Events & Sponsorships

  • Ensure roll out and implementation of central approach and deliverables for all events (ensure all deliverables are on-brand) working closely the HQ Events team
  • Manage media partnerships and drive new opportunities. Be the bridge between the client and the media for content execution and client exposure
  • Manage the planning and execution of Certification Celebration (managing regional customer communications, database management and follow-up) in very close collaboration with Events team
  • Localize the central content for the Top Employers Certification announcement across our different media channels. (i.e logo slides, region specific asset production in line with central approach)
  • Production of Latin American events (online or offline, Portuguese or Spanish) working closely with central team
  • Monitor branded merchandise in terms of vendor selection, setting up the standard for product quality and understanding client needs

Content marketing

  • Content Management on our digital channels: localize central content i.e. HQ HR Best Practices selection relevant for your region; develop content to meet local business requirements
  • Social media management
  • Regional newsletter program management
  • Ensure all deliverables are on-brand

Lead generation, nurturing and automation

  • Support the Marketing Operations team on executing paid advertising and lead nurturing campaigns to support our commercial efforts
  • Create a transparent environment between sales and marketing how marketing is contributing to quality lead generation and nurturing

Key Success Competencies

  • Company wide competencies: Collaboration, customer focus, global perspective
  • Role-specific competencies: Communicates effectively, plan and aligns, ensures accountability, tech savvy, manages complexity, drives results,

Qualification Criteria

  • Bachelor’s degree (or equivalent) in business, marketing or a related field
  • 3-8 years working experience as a (Regional) Marketing Manager or similar role, preferably in B2B Marketing
  • Native Portuguese speaking and excellent written command of Portuguese
  • Oral and written command of Spanish is highly desirable
  • Oral and written command of English
  • Preferably residing in the Sao Paolo area