Marketing Automation & Campaign Specialist

Marketing Cluster - Reporting to Head of Marketing Operations & Growth

Top Employers Institute is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers programme, participants (e.g. Puma, DHL and SwissRe) are audited, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2 300 organisations in 121 countries. These certified companies positively impact the lives of over 9 million employees globally. 

Purpose and contribution to company strategy

The purpose of this role is to ensure Top Employers Institute is well known by its target audience and to support the journey of prospects down the funnel. The successful candidate achieves that through running various top and mid funnel activities such as brand awareness and nurture campaigns in collaboration with the marketing and commercial clusters. While doing so, always ensuring marketing efforts/activities are properly set up and tracked and results are made visible within the whole organisation.

Key result areas and main activities

1.   Campaigns & automations  

  • Setting up and optimising digital campaigns on different channels (with primary focus on social media, search and display)
  • Execution of marketing automation related activities such as running automations, segmentations and assignments
  • Ensuring correct connection with third party systems whenever relevant as well as correct tracking primarily via Salesforce campaigns 
  • Executing email nurture programs targeting different personas at different stages of the funnel

2.   Reporting accuracy

  • Ensuring accurate data capture and tracking of campaigns on the different online channels as well as in Salesforce based on regional inputs
  • Providing a reliable base to Return on Investment calculations by working closely with regional teams, offering day-to-day support on correct data capture and campaign set-up

3.   Stakeholder management

  • Working with central and regional marketing teams to ensure consistent and smooth ways of working
  • Seeking for alignment and input from relevant stakeholders such as sales and proactively sharing results and progress of campaigns



  • Collaboration: Builds partnerships and works collaboratively with others to meet shared objectives.
  • Customer focus: Builds strong customer relationships and delivers customer-centric solutions.
  • Global perspective: Takes a broad view when approaching issues, using a global lens.
  • Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Plans and aligns: Plans and prioritizes work to meet commitments aligned with organizational goals.
  • Organizational Savvy: Manoeuvres comfortably through complex policy, process, and people-related organizational dynamics.
  • Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Optimizes work processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
  • Situational Adaptability: Adapts approach and demeanour in real time to match the shifting demands of different situations.


  • 3+ years’ experience as an online marketeer, preferably with specialisation in marketing automation/lead generation
  • Experience with social media advertising (specially LinkedIn) and Google Ads
  • Knowledge of A/B testing
  • Good knowledge of Salesforce (Sales cloud) and Account engagement (Pardot)
  • Experience with using third party integrators like Zapier
  • Experienced practitioner, independent self-starter
  • Intercultural management skills
  • Strong verbal and virtual communication skills
  • Advanced English
  • Place of residence: Europe, more specifically in UK, NL, Germany, France, Belgium, or Spain

 Top Employers Institute offers

  • Competitive fixed & variable remuneration
  • Human centric way of working: Flexible working conditions, including the flexibility to work from home or from the office
  • We pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care about
  • Dynamic and open business culture
  • Plenty of room for initiatives and own responsibility
  • Leader in HR, relied on by global clients such as DHL and PepsiCo
  • Fast growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the Netherlands
  • International environment: colleagues from all over the world and offices in 12 countries, including France, Germany, China, US, South Africa, the UK and Brazil